Computrer Industry Wars
Download as PPTX, PDF0 likes446 views
The document summarizes the PC industry, including major revolutions from 1974-1999, top vendors by market share, PC revenue from 2000-2014 by geographic region, and successful products from Dell, Compaq, HP, and Apple. It also discusses the marketing strategies of Dell, HP, Apple, and Lenovo, such as Dell's direct business model, HP's lead generation approach, Apple's focus on lifestyle and innovation, and Lenovo's sponsorship of international sporting events.
Computrer Industry Wars
- 1. IMT Ghaziabad Presentation“ Overview of PC Industry “Industry that Revolutionized the innovations in TechnologyPresented ByAniket Pandey ( DCP10-059 )Akash Jauhari ( DCP10-56)Harsh Arya ( DCP10-068 )
- 2. Mission Statement :- To analyze the PC Industry in terms of Major player , Market share , Marketing Strategy , Growth Rate & Successful Products INDEXRevolutions in PC IndustryTop Vendors in PC IndustryPC Revenue for 2000-2014 for different geographic regionsWorldwide PC Market GrowthSuccessful products of some major playersVarious Marketing Strategy used by major players
- 3. Revolutions in PC Industry1. ( 1974-75 ) :- Scelbi & Mark-8 Altair & IBM 5100 Computers ( The first consumer customer )2. ( 1976-77 ) :- Apple I, II & TRS-80 & Commodore Pet Computers ( More first consumer computer )3. ( 1981 ) :- The IBM PC – Home Computer ( From an “ Acorn “ grows a personnel computer revolution )4. ( 1983 ) :- Apple LISA Computer ( The first home computer with a GUI , graphical user interface )5. ( 1984 ) :- Apple Macintosh Computer ( The more affordable with a GUI )6. ( 1994 ) :- IBM PCD introduces industry’s first notebook with integrated CD-ROM , The ThinkPad 755CD7. ( 1998-99 ) :- Windows 98 , Intel’s CELERON CPU , iMAC from Apple , Pentium 3 , Pentium 4 )
- 4. Top Vendors in PC Industry
- 5. PC Revenue 2000-2014 for different geographic region
- 6. Successful product of some Major playerDell :- Studio XPS 8000Launched in 2008Intel i5 750 ProcessorATI Redeon 4350 graphics 6 GB RAM , 640 GB Hard DiscWindows 7 Home premium
- 7. Successful product of some Major playerCompaq :- Presario CQ5210F Mini-Tower2.7 GHz Dual CoreAMD Athlon X2 ProcessorNVIDIA GeForce 6150 SE Graphics500 GB Hard Drive
- 8. Successful product of some Major playerHP :- Pavilion p6240f Mini-Tower2.5 GHz – 8GB DDR3 SDRAM750 GB , Windows 7Home Premium x64 – MPNIntel core 2 Quad Processor
- 9. Successful product of some Major playerApple :- iMAC21.5-inch, 3.06GHz , Intel Core 2 Duo , 4 GB DDR3 RAMMAC OS X Operating500 GB Hard DriveNVIDIA GeForce 9400M graphic chip.
- 10. Marketing Strategy of some major playerDELL :-Dell Direct Business ModelOrder Velocity/Build to OrderSupply Chain OptimizationContinuous Process Improvement
- 11. Marketing Strategy of some major playerHP :- Marketing StrategyDatabase Building and Lead Gen Approach.Data Acquisition & ConsolidationData Validation & ManagementLead Gen Process
- 12. Marketing Strategy of some major playerApple StrategyFocus on the lifestyle , Imagination , Innovation , PassionBrand Equity and Customer Franchise are main variableApple retail store for in direct touch with customer.
- 13. Marketing Strategy of some major playerLenovo StrategyIt focus on International Sporting EventsSpent $50 m on Beijing OlypicsAdvertisement team target the local city like Beijing by putting large scale billboards.Majority Market in China