Learning occurs through classical conditioning, instrumental conditioning, and observational learning. Observational learning involves observing and imitating others' behaviors. Albert Bandura's Bobo doll experiment showed that children imitated aggressive behaviors they observed. Conditioning involves learning through reinforcement and punishment. Classical conditioning pairs an unconditioned stimulus with a conditioned stimulus to elicit a new response. Instrumental conditioning uses reinforcement to increase behaviors and punishment to decrease them. Therapies apply conditioning principles to treat phobias, anxiety disorders, and other conditions.