Confianzys product trainings and workshops
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Confianzys Consulting offers comprehensive training programs aimed at enhancing product management skills and competencies for tech firms in India. Their sessions cover various aspects, including strategic product management, marketing, and engineering effectiveness, facilitating organizations to adapt to market changes and enhance product value. With a focus on hands-on workshops and a proven methodology, Confianzys has trained over 600 professionals from more than 100 companies, establishing itself as a leader in the field.
Confianzys product trainings and workshops
- 1. Product traininings and workshops Enabling creation of successful products murali@confianzys.com +91 9741020403 copywrite@confianzys - 2015
- 2. Document Structure Background to trainings Training philosophy Strategic Product Management Training (4 days) Strategic Product Management Training (3 days) Product Engineering Effectiveness Training (1 day) Trainer profile Why Confianzys
- 3. 3 There is a big shift in focus for tech firms in India… • Cost effectiveness • Captive R&D centers • Technology focus • Business contributors • World-class skills • Emerging Markets product focus to Based on an industry study by Confianzys Consulting
- 4. Adifferent set of skills is needed to handle this change Entrepreneurial thinking & leadership Speed Decision making Love for uncertainty Market immersion/consumer insighting Building the right products Articulating business value of products to customers Pricing products and services 4
- 5. Confianzys is the leading firm in India providing technology product business consulting and training over the last 7 years www.confianzys.com 5
- 6. 6 We help organizations build the right skills to handle change and build blockbuster products Core Competenc y Culture Business Market Product
- 7. Big data & analytics Engineering services Internet & Advertising BFSI Business Intelligence Healthcare Business software Telecom & Networking eLearning Industrial automation Over 100 leading firms have trusted our consulting and training services 7 Complete list at: http://confianzys.com/clients-customer-stories.html
- 8. TRAINING APPROACH PHILOSOPHY Confianzys Consulting Pvt Ltd
- 9. R&D/Engineeri ng Product management Testing User Experience Project management Marketing Pre-sales OperationsSales Product marketing Building the right product Getting business value Our Interventions are designed to impact the context for different functions of a product business
- 10. Key strengths of Confianzys training sessions Pedagogy • Based on a decade plus years of formal research of best PM practices across 8 industries including technology/IT • Tested and formalized into a core framework used by 4000+ professionals worldwide • Pragmatic application oriented framework Delivery • Hand-on workshop based exercise covering best practices and applicability in business context • Strengthed by Confianzys consulting experience with clients across sectors • Focus on individual’s improvement while aligning to function / business expectations
- 11. Potential benefits from our trainings • Sharper focus on IP & monetization • Better market awareness leading to improved core product roadmap • Ability to create products that focus on long-term value Product management • More clarity on why they are building products, leading to lesser rework • Core team has long term focus, hence can build right technical foundation for products R&D • Product/portfolio positioning creates differentiation & demand • Understanding of consumer need leading to better messaging • Product specific campaigns to help extract maximum value from products Marketing • Better revenue realization as focus is on selling products/licensing, not just services • Effective product marketing support makes selling easier • Product roadmap gives better predictability for client engagements Sales • Focused work on different product aspects improves employee productivity • Improved revenue per employee • Product identity helps attract better talent HR • Building around product core makes stack more robust • Clearer issue resolution path • Better influence on product roadmap by providing inputs from clients After-sales support
- 12. TRAINING PROGRAM DETAILS 1. Executive leadership training (2 days) 2. Strategic Product Management Training (4 days) 3. Strategic Product Marketing Training (3 days) 4. Project Manager Training (2 days) 5. Product Engineering Team Training (1 day) 6. Sales & Marketing Team Training (1 day)
- 13. Corecompetenciesforaproductbusiness Complete list at: www.confianzys.com/training.html Training sessions are designed to enhance performance at various levels Executive leadership Build effective product teams focused on market winning products 2 days Product manager Build and market winning products 4 days Product marketer Plan business and marketing for products 3 days Product Engineering effectiveness Align team’s focus on building the right products 1 day Sales & Marketing Align sales & marketing teams with product team goals to maximize business value 1 day
- 14. TRAINING FOR SENIOR LEADERSHIP TEAM (2 DAYS) 1 14
- 15. Engagement goal for senior leadership training Help senior professionals and executives achieve better consistency in the internal management and application of the product management discipline; and to help companies in the faster promotion and delivery of winning products. 15
- 16. Senior Leadership Workshop (2 days) Format: hands-on workshop (upto 16 participants) Induction: Understanding context in which product companies operate today 1. Environment scan 2. Linkages to People , Business & Technology issues 3. Identifying specific action plan for each strategic issue / need from above Training includes analysis of real world product business challenges. 1 16
- 17. Senior Leadership Workshop (2 days) Format: hands-on workshop (upto 16 participants) Deep dive: Setting up & leading the right product organization structure 1. Building the appropriate roles & goals & organization placement 2. Organization & extended team linkages 3. Leading to a optimum Product Organization structure ( Problem vs. Solution spaces) 4. Process Methodology – Why and Buy-in 5. Leaders role in the process & decision making More at: http://confianzys.com/strategic-product-manager.html 1 17
- 18. TRAINING FOR PRODUCT MANAGEMENT TEAM (4 DAYS) 2
- 19. Product thinking Immersion (4 days) Format: hands-on workshop (upto 16 participants) Understand business context & best practices in building & marketing the right products (Day 1 & 2) – Why & What 1. Products, markets and business – how they fit together 2. How firms approach technology and how it affects culture 3. Roles & Responsibilities across functions 4. Detailed global product development & launch processes 5. Product planning (including use cases, product roadmap, features matrix & basics of pricing models) 6. Product marketing (including business case, basics of positioning, marketing message creation, go-to-market and launch process) Training includes analysis of real world product business challenges. 2
- 20. Product thinking Immersion (4 days) Format: hands-on workshop (upto 16 participants) Understand basics of user persona and writing a winning MRD (Day 3) - How 1. Understanding user persona 2. Writing a market requirements document (MRD) 3. Prioritization of user needs to build products More at: http://confianzys.com/strategic-product-manager.html 2
- 21. Product thinking Immersion (4 days) Format: hands-on workshop (upto 16 participants) Writing a business case and creating a market plan (Day 4) - How 1. Understanding basics of a product business case 2. Business case benefits and hands-on practice 3. Introduction to whole product thinking 4. Understanding market plan elements like positioning, value messaging and USP 5. Formulating market plans for successful product launches More at: http://confianzys.com/strategic-product-manager.html 2
- 22. Artifacts: Every participant also receives Printed Slides Booklet for reference Editable Blackblot PMTK™ templates for use after training Automatic registration for Master Blackblot Product Management Professional (BPMP™) certification Lifetime free updates to the PMTK™ toolkit Automatic sign-up to Product Management forum on LinkedIn groups run by Confianzys that lets participants interact with other practicing product managers, discuss issues, etc. Confianzys Consulting Pvt Ltd 2
- 23. TRAINING FOR PRODUCT MARKETING (3 DAYS) 3
- 24. Product thinking Immersion (3 days) Format: hands-on workshop (upto 16 participants) Understand business context & best practices in building & marketing the right products (Day 1 & 2) – Why & What 1. Products, markets and business – how they fit together 2. How firms approach technology and how it affects culture 3. Roles & Responsibilities across functions 4. Detailed global product development & launch processes 5. Product planning (including use cases, product roadmap, features matrix & basics of pricing models) 6. Product marketing (including business case, basics of positioning, marketing message creation, go-to-market and launch process) Training includes analysis of real world product business challenges. 3
- 25. Product thinking Immersion (3 days) Format: hands-on workshop (upto 16 participants) Writing a business case and creating a market plan for a successful product launch & more (Day 3) 1. Understanding basics of a product business case 2. Business case benefits and hands-on practice 3. Introduction to whole product thinking 4. Understanding market plan elements like positioning, value messaging and USP 5. Formulating market plans for successful product launches More at: http://confianzys.com/strategic-product-manager.html 3
- 26. Artifacts: Every participant also receives Printed Slides Booklet for reference Editable Blackblot PMTK™ templates for use after training Automatic registration for Blackblot Product Marketing Professional certification Automatic sign-up to Product Management forum on LinkedIn groups run by Confianzys that lets participants interact with other practicing product managers, discuss issues, etc. Confianzys Consulting Pvt Ltd 3
- 27. TRAINING FOR PRODUCT ENGINEERING TEAM (1 DAY) 4
- 28. Product acumen training for developers (1 day) Format: hands-on workshop (Upto 20 participants) Introduction to the world of product management & how engineers can best work with product managers 1. How firms approach technology and how it affects culture 2. Introduction to different types of customers 3. Introduction to various roles in a product team 4. Product planning, product marketing and why they are important 5. Product roadmap, use cases and understanding product intent Designed for: Technical Leaders, Architects, Developers, Program managers 4
- 29. TRAINING FOR SALESAND MARKETING TEAMS (1 DAY) 5
- 30. Product acumen training for sales & marketing (1 day) Format: hands-on workshop (Upto 20 participants) Introduction to the world of product management & how sales & marketing can best work with product managers 1. Understanding the world of technology 2. Introduction to different types of customers 3. Introduction to various roles in a product team 4. Product planning, product marketing and value messages 5. Product roadmap, use cases and communicating this Designed for: Sales managers, MarCom managers, Social Media managers 5
- 31. Prior feedback for Confianzys trainings Senior Product Manager, Altisource The course content was really comprehensive. What was really useful for me was the examples and practical scenarios discussed by the trainer to explain the things. Associate Creative Manager, OnMobile The 4 day session has been an eye opener to rethink where I fit in the bigger scheme of things in work. To break a sense of fatigue that has set in at work. Also, is a huge equipper, at a personal level, as an individual professional. Senior Product Manager, Comviva We have started practicing slowly a couple of concepts and have tried our hands at DILO – We initiated workshops with our customer and interview customer's customers (retailers and distributors) and this has given us a lot of insight on the way they work, what are their requirements and how they perceive our product as earlier we were only engaged with our customer i.e. operator only and he was giving us requirements/suggestion. In fact this (interviewing customer's customer) was appreciated by operator also. TME, Cisco Trainer was thoroughly entertaining and very well versed with the subject of Product Management. The content was generic enough to get a broader understanding and yet specific enough to be retro-fit into my day-to-day work. Exercises were a big learning and immense fun! More at: http://confianzys.com/testimonials.html 31
- 32. WORKSHOP DETAILS Point based workshops for specific skill enhancements
- 33. Keyskillsforbuildinggreatproducts Confianzys Consulting Pvt Ltd We also conduct customized skill building workshops on request Designing an effecive business case Learn how to factor in business risks, opportunities, market opportunity & more when you plan your product Create Product/Market Requiremnets Documents Learn how to distil needs into market requirements & convert these into product requirements, feature requests &use cases Introduction to pricing models In a world of freemium and subscription models, learn how to identify the most suitable pricing model and actioning this Agile & User Experience Learn how to work with user experience teams while working with agile development process Understanding & creating User Persona Learn how to create user persona for your products that will help build products Go-to-market & Launch planning Learn to plan product launches & go-to-market activities to ensure market adoption from expert practitioners
- 34. TRAINER PROFILE Confianzys Consulting Pvt Ltd
- 35. Trainer Profile: Ramesh Srinivasan Held C-level executive positions in large organizations Extensive experience in understanding of Products & Services Deep experience in “Product Marketing” with specialization in “Positioning” Strong domain understanding of “Workflow”, “Business Process Re-engineering” and systems thinking Faculty at IIM-Bangalore for Technology Product Management for GMITE & PGSEM Ramesh Srinivasan https://www.linkedin.com/in/rameshie
- 36. Trainer Profile: Shrinath V Leadership experience with product firms like Texas Instruments, Nokia, Motorola & MapmyIndia Deep experience in business & product management across domains like mobile devices, mobile software, location based services & analytics Has been global product head for location based services on a range of Nokia phones used in over 100 countries Experienced with Agile software development methodology Shrinath V https://www.linkedin.com/in/shrinathv
- 37. Trainer Profile: Pradeep Nair Product Management evangelist & consultant for over 25+ product companies in India across domains / verticals Deep experience with Products and building successful product firms from 0- $150M Worked in global corporations & mid-size product firms, Very good understanding of the Telecom, Telecom/VAS, OSS/BSS , Analytics domains Deep understanding of the needs of the emerging markets Pradeep Nair https://www.linkedin.com/pub/pradeep-kumar-nair/1/12a/552
- 38. WHY CONFIANZYS Confianzys Consulting Pvt Ltd
- 39. Confianzys is the leading firm in India providing technology product business consulting and training over the last 6 years www.confianzys.com 39
- 40. Overview of Confianzys Specialty Product Business consulting firm working with Technology Product companies through the Idea Product Business cycle Worked with over 100 product companies in India since Nov 2008 Trained over 600 product professionals Team has personal experience working with companies like IBM Rational, Agile Labs, Commerce-One, Cisco, Ericsson, Texas Instruments, Nokia, etc. Have worked with leading product engineering services firms like CTS, Wipro, Happiest Minds, etc. on various activities like improving business acumen for teams, inculcating product thinking and understanding customers better Exclusive partnership with Blackblot, a leading Product Management training firm based in Israel, whose methodology is being used by 4000+ PM professionals worldwide 40https://www.confianzys.com
- 41. Big data & analytics Engineering services Internet & Advertising BFSI Business Intelligence Healthcare Business software Telecom & Networking eLearning Industrial automation Over 100 leading firms have trusted our consulting and training services 41 Complete list at: http://confianzys.com/clients-customer-stories.html
- 42. Balance Develop your product business while managing services Transform Transition from services to a product business Harvest Identify product ideas from your services business IT Service firms Scale Build the right capabilities to handle scale Sustain Win new markets & repeat success Jumpstart Move beyond early stage success to a larger market play Product firms Evolve Create new business models & market strategies Impact Gain a significant voice in global business strategy Devise Innovate products/ IP ground-up for emerging markets MNC labs We offer specialized consulting services
- 43. We bring a combination of strengths tailored to your situation A powerful framework Practice history Domain experience Globally acclaimed Blackblot methodology for product firms Encapsulates best practices for running product businesses Helps businesses refocus on market problems and business opportunities therein Consulting & training experience with over 100 clients Have consulted on variety of elements like product management, portfolio strategy, pricing models, new market expansion and more. Bring insights from work with IT services, product firms, R&D Labs, startups and growth stage companies Extensive experience on working with product engineering service firms like IBM, Wipro, CTS, Happiest Minds, etc. Team members have past history of handling leadership roles in engineering contexts with firms like Nokia, Motorola, IBM, Cisco, etc.
- 44. We are experts on the Blackblot framework that covers the entire product lifecycle management
- 45. Typicalfullcycleengagement • Portfolio analysis • Business case • Go/No-go decision • Market opportunity analysis • Consumer Insight Analysis • Problem Echelon Definition • Needs Hypothesis & Technology intersection • Cost / Investment Projection Foundation Stage Strategic Deliverables Actions • Product Strategy • Market Requirements Document • Product Roadmap • Building business use cases • Use case finalization • Building market requirements • Finalizing market requirements • Features matrix & prioritization of product roadmap Commitment • Product marketing collateral • Market plan • Problem, Solution, Features, Benefits doc • Product positioning (market & competition) • Initial market win plan (visionaries & early adopters) • Whole product design • Pricing model Execution • Launch plan • Market feedback review • Collateral matrix • Marketing & communication plan • Product launch plan • PM performance & deliverables review • Marketing review & course correction Realization We cover various elements of the product lifecycle in our client engagements
- 46. Confianzys Consulting Pvt Ltd Contact: Murali Krishna: murali@confianzys.com +91 9741020403 www.confianzys.com