Connect via Hootsuite London 2014 Keynote Presentation
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The document outlines the agenda for a Hootsuite conference, including keynote speeches and panels on various topics related to social media strategy and customer success. It also provides the wifi login credentials for attendees. Additionally, it shares various statistics about Hootsuite's growth, customer base, and product focus areas. Specifically, it notes that Hootsuite has over 2.5 million users in EMEA, with the largest percentages located in the UK, Spain, and the Netherlands. It also lists many European enterprise customers of Hootsuite and discusses the company's focus on mobile innovations, publishing tools, and engagement features.
Connect via Hootsuite London 2014 Keynote Presentation
- 1. Connect to wifi: Username: CvHL (Case Sensitive) Password: connect014 #CvHL
- 2. #CvHL#CvHL Connect via HootSuite Agenda: 13:00-14:00 Hootsuite Keynote: Empowering the Social Business 14:00– 14:25 Twitter, our users & the opportunity for brands 14:45– 15:30 Hootsuite’s Panel of Customer Success 15:30– 15:50 Crisis Communication with Transport for London 16:10– 16:30 NATO needs social media more than social media needs NATO 16:30– 16:50 Social Media Strategy and the Digital Transformation of the Enterprise 16:50– 17:05 Marie Curie Cancer Care makes social work 17:05– 17:15 Closing Remarks 17:15– onwards Networking and Drinks Reception
- 3. Our Sponsors
- 5. #CvHL Jeanette Gibson VP Customer Experience, Hootsuite @jeanetteg
- 6. #CvHL Hootsuite Company Funding Locations 190m Global Team 500110+ EMEA Team London Vancouver Singapore
- 7. #CvHL Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 2009 2010 2011 2012 2013 Hootsuite Customers of the Fortune 1000 Enterprise customers Users worldwide 1300+ HSU certified 11K+ Messages/week 28M+ Effective reach 1.8B9M+ 400+ EMEA Enterprises
- 8. #CvHL Alliance Partners ! Preferred Marketing Developer ! Exclusive Launch Partner for Promoted Products & Social Ads ! Exclusive Launch Partner for Company Pages ! Charter Member of the Certified Developer Program ! Official Launch Partner for Google+ Pages +
- 9. #CvHL Adopt new technologies effectively or face competitive obsolescence. A study by MIT Sloan Management Review and Capgemini Consulting
- 10. #CvHL#CvHL of businesses will lose market position *Gartner Predicts 2014: Seizing the Digital Business Advantage, by Jorge Lopez, Diane Morello, Stephen Prentice, and Rand Leeb-du Toit, December 11, 2013. Social Business Incompetence
- 11. #CvHL#CvHL cede dominance Social Business Incompetence 1 in 5 *Gartner Predicts 2014: Seizing the Digital Business Advantage, by Jorge Lopez, Diane Morello, Stephen Prentice, and Rand Leeb-du Toit, December 11, 2013.
- 12. #CvHL#CvHL of executives not engaged *Brian Solis: New Slides and Data: The State of Social Business Evolution in 2013 Social Business Incompetence 2
- 13. #CvHL
- 14. #CvHL
- 15. #CvHL#CvHL Top Challenges for Social Businesses Strategy Education Data Security ROI Assessing the effectiveness of social media activities Maintaining the security of social media accounts Educating employees on how to use social media Alignment of social media strategies throughout different departments within the company Taking social data and turning it into actionable data
- 16. #CvHL Marketing IT Sales Customer Service Operations Supply chain operations Risk management Finance
- 17. #CvHL Social Intelligence CRM Customer Service Compliance and Policy Internal Collaboration Marketing & Automation Others Content Discovery and Management Hootsuite Dashboard Publishing Engagement Security Analytics Organization Management 100+ Integration Partners Hootsuite Ecosystem Connects Your World
- 18. #CvHL Education Enablement Engagement Socialization Optimization Empowerment Have the right conversations Build a solid foundation Messages into meaningful relationships Prove the business value Increase efficacy of campaigns Scale
- 20. #CvHL
- 21. #CvHL 20% More Revenue 60% Higher Profit Growth McKinsey Report
- 22. #CvHL Partner for Success Education Customer Success Customer Service
- 24. #CvHL Hootsuite accelerates business success through education Professors Students CompaniesEmployees Agencies Enterpreneurs
- 25. #CvHL#CvHL Best practices • Fundamental education and tool training to get practitioners up and running on executing social • We offer this through Hootsuite University • 11K+ Hootsuite Certified users globally Accelerate • Advanced education and industry certification geared towards your social leadership team who are going to accelerate your organization’s social ROI • We offer this through our Advanced Social Media Strategy Certification in partnership with Newhouse School – largest communications school in North America Custom • Tailored education customized to your specific goals and objectives to empower employees for company-wide engagement • Leads into our exciting announcement…. “62% of companies reported having no social media education programs, yet also identified social media education as a top priority” – @altimetergroup #HOOTEDU
- 26. #CvHL Tip 1: Tailoring your customer engagement Invest in social channels. TWITTER BLOG GOOGLE+ LINKEDIN YOUTUBE FACEBOOK INSTAGRAM PINTEREST SLIDESHARE ZENDESK
- 27. #CvHL Tip 2: See every comment as a golden opportunity
- 28. #CvHL Tip 3: Empower your team
- 29. #CvHL#CvHL We partnered with Hootsuite because of their expertise in the social space and the flexibility of the program. I love that we are able to mix the great content with our Wiley needs to create a comprehensive course for our global colleagues. Clay Stobaugh SVP and CMO Wiley
- 30. #CvHL @HootSuite_UK Joseph Smith General Manager, EMEA Hootsuite
- 31. #CvHL EMEA Momentum Employees Users 2.5 M EU Languages 110 9100+ Q1 Enterprise Customers 400+ Enterprise Customers Free user growth +54% Pro user growth +49% Enterprise growth +131%
- 32. #CvHL United Kingdom, 28% Spain, 13% The Netherlands, 9% France, 5% Germany, 5% Italy, 4% Saudi Arabia, 3% Egypt, 2% Belgium, 2% South Africa, 2% Ireland, 2% Turkey, 2% Other (18 EMEA Countries), 18% Where are our Users?
- 33. #CvHL 1&1 Internet AG 360i 3ManFactory ABB Accenture Action for Children Aguas de Barcelona AIA Worldwide AkzoNobel Alexander Mann Solutions Allianz Global Assistance Arkadin Autotrader Banco Bilbao Vizcaya Argentaria, S.A. Banque PSA Finance UK Barclays PLC Bardsedia Barlcays bauer media Electrocomponents Plc Emakina Emoderation Environment Agency Ericsson ERM Ernst & Young Global Limited FC Barcelona Federation of Small Businesses Fintricity Food Standards Agency Frankham RMS Freelance FTI Consulting Fujitsu UK & Ireland Genting UK GetWiseMarketing Group Booking Offers H_gskolen i Oslo og Akershus Seat Pagine Gialle spa Service Address Shropshire Council Sika Schweiz AG snef Social Retail Limited Social Solutions Media Ltd. Socialable socialseo.co Soirees & socials South West Trains Spotzer Media Group B.V.v Stagecoach Group Stars Foundation SThree PLC Sunday Times Driving SuperSummit Tableau So$ware Technology Strategy Board Lloyds Banking Group PLC Local World / Northcliffe Media Limited London & Partners London Borough of Hillingdon London Stock Exchange Group LSE Manan Ltd Marketo Mediareach Advertising Mediareach Star Mediterranean Shipping Company Michael Page International PLC Midland Co-Op Mind Candy N24 Gesellscha$ f_r Nachrichten und Who is here today?
- 34. #CvHL HootSuite Platform Languages App installs 1M+ Apps 45K 100K 157K 294K 460K 650K 817K 961K 1,108K 0 200 400 600 800 1,000 1,200 Q4 2011 Q1 2012 Q2 2012 Q3 2012 Q4 2012 Q1 2013 Q2 2013 Q3 2013 Q4 2013 Installs(000s) 16 89
- 36. #CvHL Hootsuite’s Product Mission Provide a simple, scalable, and secure social relationship platform that empowers customers to execute social media strategies across their organizations.
- 37. #CvHL#CvHL Web Twitter Client Twitter Client For Web & Mobile Multiple Social Networks Social & Analytics Integrations Globalization & Collaboration Social Relationship Platform 2008 2009 2010 2011 2012 2013 2014 Hootsuite 1.0 Hootsuite 2.0 iOS App Hootsuite 5.0 Android App Google+ Pages App Directory Teams & Organizations Facebook Profiles, Pages, and Groups LinkedIn Company Pages Compliance Conversations UberVU Acquisition Twitter Social Ads iOS7 App Security & Performance Facebook Insights
- 38. #CvHL 2014 Hootsuite Focus Areas Mobile Publishing Engagement Analytics Platform • Technology transformation, 99.99% uptime, and global scaling • Integrate uberVU analytics • More social media data sources • More Facebook features • Content Library, workflow and discovery solutions Advertising • Laser focus on mobile innovation • Enable new marketing paradigms through social media
- 39. #CvHL Finds and suggests articles and blog posts to read & share across your social networks Beta Release: Suggested Content Understands your audience Finds custom articles to publish Schedules for the best possible time
- 40. #CvHL
- 41. #CvHL Lead, grow & connect via HootSuite