Consumer behaviour unit 9
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The document provides an overview of family types, including single parent, nuclear, joint, and extended families. It discusses the functions of families, stages of family life cycles, and the roles and power structures within families, highlighting decision-making processes and various member roles. Key roles mentioned include initiator, influencer, purchaser, and decision maker, along with family dynamics like patriarchal and matriarchal structures.
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Consumer behaviour unit 9
- 2. Definition Types of Families: 1) Single Parent 2) Nuclear Family 3) Joint Family 4) Extended Family
- 3. Functions of Family: 1) Economic Well Being 2) Emotional Support 3) Suitable Family Lifestyle
- 4. Life Cycle: 1) Bachelorhood 2) Young Married Couple 3) Young Married Couple with youngest child below 6 years of age 4) Couple with children (dependents) 5) Couple living without children
- 5. Family Purchase Decisions Role Structure Power Structure Stages of Decision Making Family Specific Characteristics
- 6. The Role structure: Roles played by the family members Traditional families Democratic families Roles: Initiator Influencer Information Gatherer
- 7. Roles played by family members: Gatekeeper Purchaser Decision Maker User Maintainer Disposer
- 8. Power Structure Family: 1) Patriarchal 2) Matriarchal 3) Child Centered 4) Democratic