Content driven commerce with Magnolia and commercetools
- 1. Content and API-centric e-commerce with Magnolia and commercetools
- 2. First, let me tell you a story
- 12. OUR STORY with CONTENT and COMMERCE
- 13. Great online resellers do NOT sell products anymore but Experience, Lifestyle, Recipes
- 14. What do you need to do? (you, online reseller)
- 15. P PRODUCT BUY P PRODUCT BUY P PRODUCT BUY P PRODUCT BUY P PRODUCT BUY P PRODUCT BUY P PRODUCT BUY P PRODUCT BUY P PRODUCT BUY P PRODUCT BUY P PRODUCT BUY P PRODUCT BUY P PRODUCT BUY DUCT PRODUCT PRODUCT P PRODUCT BUY P PRODUCT BUY P PRODUCT BUY PRODUCT PRODUCT PRODUCT PRODUC P PRODUCT BUY P PRO P PRODU B P PRO ODUCT BUY P BUY P BUY P BUY P BUY P BUY P BUY P
- 16. P PRODUCT BUY
- 17. P PRODUCT BUY
- 18. P PRODUCT BUY
- 19. The challenge
- 20. MobileWWW App Kiosk Unlimited touchpoint ••• Core Ecommerce Content Search Content Social Content Story Telling Content Personalised Content Conversion Content Manage Content from Different Sources Mix and Match Content Publish on Multiple Channels
- 21. How?
- 23. I want to update the products with great banners from my designer
- 24. I want to update the products with great banners from my designer I want to give a dedicated access to my guest bloggers
- 25. I want to update the products with great banners from my designer I want to give a dedicated access to my guest bloggers I want to curate content from Instagram and push the best ones
- 26. I want to update the products with great banners from my designer I want to give a dedicated access to my guest bloggers I want to curate content from Instagram and push the best ones I want to create new landing pages with content from anywhere
- 27. 1 Give your team the right tool
- 28. 1 Give your team the right tool 2 Seamless connection with core commerce content E C O M M E R C E
- 29. 1 Give your team the right tool 2 Seamless connection with core commerce content 3 Tailored interface for marketing content E C O M M E R C E
- 30. 1 Give your team the right tool 2 Seamless connection with core commerce content 3 Tailored interface for marketing content 4 Great and unified shopping experience E C O M M E R C E Campaigns Magazine Products Social GalleryHome page Blog and more
- 32. 15All Rights Reserved © 2015 System DNAs Content / Experience Management e-Commerce vs.
- 33. 16 Result: „two site syndrome“
- 34. 16 Result: „two site syndrome“
- 36. 18 Learning: All-In-One is hard to do All Rights Reserved © 2015
- 38. 20 Customer Case: ZEG / Bulls All Rights Reserved © 2015 •Partner: nexum (cologne) •Client: ZEG bikes • 1BN€ rev / 1000 dealer cooperative • 50th anniversary: Digitalization of retail •Sites for •the own brands •the retailers including live catalog, reservation and shopping •option: central marketplace / shop •Fully integrated in the central ERP •Custom magnolia apps
- 39. 21 Let me tell you a story, too. Live All Rights Reserved © 2015 1. Hook customer on a current topic of interest 2. Convert seamlessly (click flow & brand experience )
- 40. 21 Let me tell you a story, too. Live All Rights Reserved © 2015 1. Hook customer on a current topic of interest 2. Convert seamlessly (click flow & brand experience ) https://www.facebook.com/marathonmtb/
- 41. 21 Let me tell you a story, too. Live All Rights Reserved © 2015 1. Hook customer on a current topic of interest 2. Convert seamlessly (click flow & brand experience ) https://www.google.de/#q=PLATT+HUBER+CAPE+EPIC https://www.facebook.com/marathonmtb/ https://bulls.de/magazin.html
- 42. 21 Let me tell you a story, too. Live All Rights Reserved © 2015 1. Hook customer on a current topic of interest 2. Convert seamlessly (click flow & brand experience ) https://www.google.de/#q=PLATT+HUBER+CAPE+EPIC https://www.facebook.com/marathonmtb/ https://bulls.de/magazin.html https://www.bulls.de/produkt/bulls-wildedgeteam29-562-73846?sku=562-73856_ZEG https://www.bulls.de/magazin/projectzebra/team-bulls-procetzebra-documentation.html
- 43. 21 Let me tell you a story, too. Live All Rights Reserved © 2015 1. Hook customer on a current topic of interest 2. Convert seamlessly (click flow & brand experience ) https://www.google.de/#q=PLATT+HUBER+CAPE+EPIC https://www.facebook.com/marathonmtb/ https://bulls.de/magazin.html https://www.bulls.de/produkt/bulls-wildedgeteam29-562-73846?sku=562-73856_ZEG https://www.bulls.de/magazin/projectzebra/team-bulls-procetzebra-documentation.html http://www.willner-fahrrad.de/produkt/bulls-wildedgeteam29-552-58246?sku=552-58246_ZEG
- 48. Project Architecture Central „ZEG“ Project Händlerprojekt 1 Händlerprojekt ..n Händlerprojekt 2 Option: central marketplace „Bulls“ Project :::: Dealer 2 Dealer 1 Dealer ERP Dealer = a „channel“ in commerctools Product Data, Prics etc from the central ERP of ZEG Brand Site „Bulls“ including shopping Dealer Sites: 1. Content only site 2. „Shopping window“ with Click & Reserve 3. Dealer online shop (upcoming) + 3 more coming
- 49. 27 Content-First UX + API-centric commerce = No compromises All Rights Reserved © 2015 •No overlap. •No collisions. •No „org chart silos“. •If an no-compromise eCommerce API is used, no compromises have to be made - eCommerce is data driven anyways. Product Information Prices, Inventories, Taxes, Shipping, Payment Navigation & Layout Content & Rich Media Personalization Site Search Frontend Templating Commerce API
- 50. 28 Commerce-as-a-Service The „no-compromise eCommerce API“ All Rights Reserved © 2015 •„Headless“ / „REST API first“ •100% cloud native •Autoscaling •Continously delivered updates & upgrades •Leading SLA •High Response Time Guarantee (< 100ms)
- 51. 29 Cloud Plattform Open Source All Rights Reserved © 2015 The core platform as a JSON HTTP API
- 52. 29 Cloud Plattform Open Source All Rights Reserved © 2015 Merchant & Admin Center: The Back-End UIs The core platform as a JSON HTTP API
- 53. 29 Cloud Plattform Open Source All Rights Reserved © 2015 „SUNRISE“ : Reference Implementation for web and native mobile apps Merchant & Admin Center: The Back-End UIs The core platform as a JSON HTTP API
- 54. 29 Cloud Plattform Open Source All Rights Reserved © 2015 „SUNRISE“ : Reference Implementation for web and native mobile apps Merchant & Admin Center: The Back-End UIs The core platform as a JSON HTTP API Tools, integrations, SDKs
- 55. 30 All the domain objects for commerce. All Rights Reserved © 2015 Platform
- 56. 30 All the domain objects for commerce. All Rights Reserved © 2015 Platform Categories Products Prices Tax Categories Discounts Discount Codes Inventories Countries RegionsSupply Channels Distribution Channels Languages Customers Adresses Carts & Lists Orders Payments Shipping Methods Returns Custom Fields Custom Objects Types Product Types Product Attributes Reviews Everywhere Plus your own ones States Product Variants Search & Faceting Shipments Customer Groups
- 57. 31 New: An offical connector module All Rights Reserved © 2015 •Free for magnolia enterprise subscribers •Provides components, macros and an app •Prerelease available on demand now •Supported by magnolia and commercetools
- 58. Connector Features: A complete standard shopfront plus content marketing • Category navigation • Shopping Cart: Cart view & Basic Minicart • Product listing pages for • Categories • Fulltext search with Faceted Filters • Product details page component with variant selector • (Basic) Checkout • Login, signup, password reset • Components for buyable product teasers in content pages • Secure configuration backend inside magnolia
- 59. 33 Live Demo
- 60. Thank You Nikolaus Kühn, Partner Enablement Manager - commercetools GmbH nikolaus.kuehn@commercetools.com @nikolausku +49-172-2873155 Samuel Schmitt, Senior Sales and Partner Manager - magnolia samuel.schmitt@magnolia-cms.com @samuelschmitt bit.ly/content-commerce