Content Strategy for an Era of Self-Validating Facts at CSsummit
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The document discusses strategies for content creation in an age where personal beliefs often overshadow external facts. It emphasizes the importance of consistency in building trust and suggests methods like investing in original reporting, presenting opposing viewpoints, and engaging in discussions to shift beliefs. The central theme revolves around navigating the challenges posed by confirmation bias and emotional responses in media consumption.
Content Strategy for an Era of Self-Validating Facts at CSsummit
- 1. CONTENT STRATEGY FOR AN ERA OF SELF-VALIDATING FACTS Content Strategy Summit #CSsummit August 25, 2016 Margot Bloomstein @mbloomstein
- 2. There are no magic mirrors in the media. Mirrors merely show us ourselves. ©Cayuga Productions and CBS @mbloomstein | #CSsummit
- 3. When we see what we want to see, the truth reflects our internal beliefs more than external data or facts. ©Cayuga Productions and CBS @mbloomstein | #CSsummit
- 4. Rudy Giuliani, August 15, 2016, Youngstown Ohio Trump Foreign Policy Speech
- 6. ©Scott Olson Getty Images; from Fox Business with Neil Cavuto interview
- 7. ©Scott Olson Getty Images; from Fox Business with Neil Cavuto interview
- 8. ©Scott Olson Getty Images; from Fox Business with Neil Cavuto interview
- 9. ©Scott Olson Getty Images
- 10. ©Scott Olson Getty Images; excerpt from August 15, 2016 foreign policy speech
- 11. ©Gage Skidmore; CNBC debate
- 12. ©Gage Skidmore; Fox News debate
- 13. ©Gage Skidmore; excerpt from Trump statement
- 14. ©Gage Skidmore; Miami University debate
- 15. Consistency is an internal metric. Does this brand make me feel good about myself? @mbloomstein | #CSsummit
- 16. History isn’t memory, accuracy isn’t consistency— @mbloomstein | #CSsummit
- 17. History isn’t memory, accuracy isn’t consistency— and inconsistency isn’t causing Trump to lose MORE. @mbloomstein | #CSsummit
- 19. ©Chip Somodevilla—Getty Images; Fox News Sunday
- 20. ©Politico
- 21. We see what we want to see ©Cayuga Productions and CBS
- 22. If you believe in her, you believe her.
- 23. Trust emerges not from honesty, but from consistency—with our own beliefs
- 26. “Feels right” is accurate >
- 27. ©Cayuga Productions and CBS @mbloomstein | #CSsummit Does inner confirmation bias replace outward faith in the institutions we traditionally trusted as arbiters of truth?
- 28. Insert gut check cycle imageCoached skepticism? False equivalency? ©Fox News
- 29. Insert gut check cycle image ©CBS
- 30. Insert gut check cycle image ©National Enquirer
- 31. Insert gut check cycle image ©Mary Ann Chastain, Associated Press
- 33. What can we do to shift beliefs when feelings trump facts? @mbloomstein | #CSsummit
- 34. Invest in original content and reporting @mbloomstein | #CSsummit
- 35. Couple with analysis of others’ research @mbloomstein | #CSsummit
- 36. Host opposing viewpoints @mbloomstein | #CSsummit
- 37. Host opposing viewpoints ©Comedy Central
- 38. Invite insight, don’t just present logic @mbloomstein | #CSsummit
- 39. Join discussions, don’t just dole out facts @mbloomstein | #CSsummit Blog excerpt ©Design Mom/Gabrielle Blair
- 40. All these things are true though they didn’t happen
- 41. Margot Bloomstein @mbloomstein margot@appropriateinc.com Books: http://amzn.to/CSatWork BrandSort: http://cards.appropriateinc.com Talks: http://slideshare.net/mbloomstein