Rebuilding Trust: Validate users by starting where they are at Confab 2019

Margot Bloomstein gave a presentation at Confab 2019 about rebuilding trust by validating users and starting where they are. She discussed how inconsistency erodes our ability to evaluate and trust information. She argued that a consistent and accessible voice, appropriate volume, and humanizing vulnerability can empower users and help regain their trust. Her overall message was that by reflecting users' existing beliefs and helping them educate themselves, trust can be rebuilt.