Who do you know liz seminar
Let’s get social
Who do you know liz seminar
Why Social Media?It’s no longer 1 way.
• Conversation
• Relationships
• Information
Social Media Snapshot
10 Reasons Society is Doomed
•1. This picture of old friends reminiscing about the
good old days over a delicious brunch:
•2. This picture of friends enjoying a delicious
Brooklyn pizza:
•3. This inspiring picture of fans rooting for their team
at the big game:
14. This picture of a friendly teen capturing a moment
he never wanted to forget:
5. This touching photo showing the difficulty — and
the reward — of parenthood:
6. This picture of museumgoers seeing the beautiful
paintings of Thomas Cole for the first time, the sort of
paintings that bring a tear to one’s eye:
7. This picture of best friends enjoying a
delicious burger and a coffee
8. This picture of a young man viewing the sunset the
way it was meant to be viewed — through a tiny
screen:
9. This picture showing young love in its
purest, simplest form:
10. And this adorable photo of a baby logging into her
very first social network account:
Networks and People Are Now Exposed
Generation Y
Sensitive Data Tracking
-Conversations
-Relationships
The Future
Now
How does
this make
me
Money??
Etiquette
Strategy &
Management
Social Media Etiquette
To Friend/Follow or Not to Friend/Follow
Power & Curse of Posting & Tweeting
Picture Sharing & Tagging
Privacy Settings
How to make business personal
Media Strategy Guidelines
The overall rule to follow is to remember that social
media’s not a billboard for your business and it’s not
internet marketing.
Rules:
•Create a Plan-
•Participate -
•Connections -
•Conversation -
•Community -
•Listen -
Social Strategies
Know Who You Are!
Be Social
Attractive
Valuable
Rewarding
Let Others do the Talking
Brand Consistency
Facebook Microsite Social Media Skins
Community
Groups, Pages, Friends
3 Main Categories
Operational – People you work with
Personal – People you share emotions with
(Your friends)
Strategic – People that support your cause
Ads
Activity
Network
Landing
Page
Like
Capture
Interact
Twitter
Blog
Youtube Website
Storefront
Meeting
Upsale
Repeat
Advanced Strategy
Results Are Visible
Analytic Reporting
Case Studies
Advocates / Customer Service
Silver Key Insurance
Hyde Park Bike Shop
Rocket Express Car Wash
Big Game Unlimited (Big Buck Club)
AT&T
Fidelity National Title
Management = Time
-Find a Balance
-Consistent Messaging
Link Resources
-Create Contagious Activity
Network Co-op
Open Ended Conversation
Get other people talking
Management = Time
-Stay Relevant
--Resources Are All Around
-Work with a professional
What’s Next for Social Media
-#YourMama
--Facebook Ads Network
-Ecommerce Growth = SM Growth
- A new SM site will come out of Nowhere
Slideshare, Instagram, Path
The world
is listening.....
what will you say?
Thank You!

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