Content Strategy & UX
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This document discusses user centered design and content strategy for digital experiences. It explains that content strategy involves understanding not just the content itself, but also the why, for whom, when, how, with what means, where, and how often of the content as well as next steps. It notes most organizations fail to provide adequate content and discusses how content streams, devices, and directions must be managed. The document advocates taking a multi-disciplinary team approach and describes the key phases of a user experience centered content strategy as understand, explore, define, and build.
Content Strategy & UX
- 1. USER CENTERED DESIGN OF DIGITAL EXPERIENCES @olivierrenard 1
- 3. Content Strategy is not only about the what …
- 4. … but also about the Why For whom When How With what means Where How often What next 4
- 5. Processes Governance 5 And how all content is managed
- 6. fail Most organisations & sites to provide content adequately
- 7. 7 # Content streams Devices Directions
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- 16. Nice,but how can we use this in User Experience or Information Architecture
- 18. UX Content Strategy Understand Explore Define Build • Content audit (ROT) • Stakeholder agendas • Current style guide • Content owners • Content readability • Workflow and timelines • Search analytics • Metadata integrity • Legal requirements • Translation requirements • Channel requirements • Accessibility requirements
- 19. 19 Well written Not well written RelevantNot relevant Forget it Forget it Yes, Please! Improve Audun Rundberg – http://www.slideshare.net/audunrundberg/confab-london-audun-2013
- 20. 20
- 21. UX Content Strategy Understand Explore Define Build • Messaging hierarchy • Workflow design • Page tables • Role descriptions • Content attributes • Editorial calendar • Metadata schema • Content migration specs
- 23. And what about prototyping? 23 Sketching (paper) Prototype (html) Mockup (e.g. Axure, Adobe)
- 24. UX Content Strategy Understand Explore Define Build • Core messaging • Workflow design • Style guide • Role descriptions • Topics / Transactions • Editorial calendar • Governance guidelines • Content migration specs
- 26. 26 That’s itFor now - @olivierrenard
Editor's Notes
- #4: Andhowyour content is structured
- #5: Why – how does itrelate to the why of your site. Why does this page exist?For whom – stakeholders & usersWhenHow – Tone of voiceWithwhat means – picture, infographic, text, tableWhere - channelsHow often doyoupublish but alsohowoften do you review entire contentWhat next – how to handle content that is archived
- #6: Content structure – metadata, fields,instances of the copyProcesses – editorial workflow (approval, publication)Governance – strategicdecisionsChannels -
- #7: Whynow?
- #8: Many of the speakers sketched out the evolution of the last 10 years of the internet.Complexity
- #9: > fixing this is likeperforming a hearttransplantationwhile running a marathon.It’s never easy but everythingyou do will help
- #10: Stool (GinnyReddish - Navigation and search, design, and technology are the three legs of a stool. In the stool sits the content: what your visitors are coming for. Why do we spend all of our time building the stool, then all-but ignore what the stool is built to support?)See link fromtweet: the page does notexistanymore
- #11: Contentstrategyframework
- #17: Do we allneed to become copywriters? – No!
- #18: PM CopywriterUX designerDeveloperVisual designer
- #19: RedundantOutdatedTrivial
- #20: Refer to guythat has read the entire intranetOthercritirium: whatwoulditcost to fix it (5$ threshold)
- #21: Sarah Richards - Revolutionising Government Content (Slideshare)
- #24: LeisaReicheltA Practical Guide to Strategic User Experience (Slideshare)Enablesyou to draft your content from the very start. See the content in its real context