The document discusses the new requirements in ISO 9001:2015 for organizations to consider the internal and external context that can impact objectives and quality management systems. It provides guidance on evaluating internal factors like culture, objectives, and processes as well as external factors like regulations, market conditions, and competition. The key steps are to define the quality management system scope, identify processes and interactions, conduct a SWOT analysis, determine interested parties, and document it all in a new Context of the Organization document. Understanding the organization's full context through tools like a COTO Log, FMEA, and PEST analysis can help identify risks, opportunities, and improvements.