Contextual and theory

1. The document discusses James Cooper-Abel's research goals for his contextual project, which is to analyze the style, mood, and presentation of YouTube reviewers to understand how they appeal to audiences. 2. It provides examples of how reviewers SomeCallMeJohnny, Chris Stuckmann, PeanutButterGamer, and Jeremy Jahns present their reviews with calming, casual, comedic, and casual moods respectively. 3. Commonalities found across the reviewers included directly addressing the audience, using footage, having title animations, following a structure, and having a casual/comedic mood. These techniques will inform James's own video review series.