Continuous Design and Delivery
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The document discusses the largest ThoughtWorks event in Europe, focusing on continuous design in delivery, the importance of a mobile-optimized product strategy, and methodologies such as Agile and Lean. It emphasizes the need for customer input in design processes to prevent failure, outlines potential performance indicators like conversion rates, and advocates for rapid prototyping and internalizing design processes. Furthermore, it addresses the significance of adaptation in product design through user feedback and iterative processes.
Continuous Design and Delivery
- 1. Teşekkürler This has been the biggest ever ThoughtWorks event in Europe
- 2. CONTINUOUS DESIGN in delivery A story of continuous design in practice
- 3. Success is for those who can begin saying "I will succeed" and say "I have succeeded" in the end.” Mustafa Kemal Atatürk
- 5. WHAT IS DESIGN? Helping define the product strategy Research and analysis Defining interactions/behaviours of software Creating the visual design Engineering the UI through front end code
- 7. THE 4 METER SERVICE MAP
- 8. THE 4 METER SERVICE MAP
- 9. CMO Designer Chairlady PM Lead BA IT Director HR General Manager President BD DOL
- 10. PRODUCTS Highest growth, lowest conversion
- 11. NOT OPTIMISED
- 13. 12 weeks Beginning Phase 1
- 14. Mobile Expansion hepsiburada.com/m/ beta.hepsiburada.com Re-direct Opt-in Cross channel .com MOBILE FIRST STRATEGY Phase 1 Phase 2
- 15. ITERATIVE RELEASES Jeff Patton http://www.agileproductdesign.com/
- 17. AGILE & LEAN We believe that we can design and develop a mobile optimised, minimal key buy journey in 3 months; ThoughtWorks Delivery Team
- 18. HOW MIGHT WE… include UX design thinking and lean principles in to the product strategy?
- 19. GOALS & SUCCESS
- 20. BACKLOG ESTIMATION PRIORITISE PLAN
- 21. AGILE & LEAN We believe that we can design and develop a mobile optimised, minimal key buy journey in 3 months; We will know we have been successful when we see an increase in conversion and a decrease in bounce rate ThoughtWorks & Hepsiburada
- 22. Without customer input, organizations risk creating interfaces that fail HOA LORANGER, NN/g
- 24. 1hr CUSTOMER HYPOTHESIS Segment Behaviour Attitude Ambitious Needs Motivation Brand Customer type Product Browser Researcher Focussed Impulsive Hunter Casual Simplicity Impartial Responsive Patient Competitive Spontaneous Communication Methodical Content Obviousness Availability Selection Price Reward Loyal Impartial Faithless New Irregular Churning Frequent Business Careful Speed Quantity Impartial Intermittent
- 25. RAPID VALIDATION
- 26. Browser Hunter Product Researcher 31% 28% 24% 13% USER MAPPING
- 27. RESEARCH
- 28. QUALITATIVE INSIGHTS Homepage Participant 1 It’s a little confusing… I see lots of products, there are lots of things
- 29. Developer Customer service rep. Analyst Developer Designer CUSTOMER PAIN
- 31. DESIRABLE USABLE USEFUL CREDIBLE FINDABLE ACCESSIBLE Customer Value ADVOCACY CONVERSION FREQUENCY TRUST VISIBLE AVAILABLE Business Value USER EXPERIENCE
- 33. (not UX) Designers http://www.walodesign.de/design_thoughts_09.html
- 35. WHAT CAN WE DO… To bring research in-house, and importantly, internalise the learning?
- 36. MISCONCEPTION We need everything designed up front and have all the designs finalised before we can start Business, developers, some designers
- 37. BDUF Guesswork Resource heavy Time, lots of time SPECS Documentation and reports
- 38. HYPOTHESIS. EXPERIMENT We believe providing a simple optimised landing page a reduction in bounce rate & more searches browsin g users and product shopp ers when bounce is below 35% & searches have increased above 25% Will result in For We will know success
- 39. BA / IM UX designer Product RAPID LOW-FI DESIGN
- 43. Visual designer UI Developer UX designer Product
- 44. EVERYONE
- 45. HOW MIGHT WE Embrace low fidelity & rapid design and drop the idea that the spec is ‘the’ design?
- 48. LAB SET UP
- 49. CONTINUOS LEARNING & VALIDATION SEARCH DAILY DEALS INCREASE 17% INCREASE 455% CATEGORIES USAGE 41% DOES NOT INCLUDE SEARCH
- 50. HOW CAN I Involve myself in the testing, valuation and learning process?
- 51. CONTINUOUS DESIGN & DEV
- 52. HOW DOES AGILE UX FEEL? Perception http://www.energytimes.com/pages/departments/1109/holistic1109.html
- 53. Reality
- 54. ITERATION
- 56. HOW MIGHT WE begin to see the product as the design, and begin pairing to realise that together?
- 57. WHAT IS EXPERIENCE DESIGN? Helping define the product strategy Research and analysis Defining interactions/behaviours of software Creating the visual design Engineering the UI through front end code
- 58. INTERNALISE & INCORPORATE Not preferred External Design not a part of the organisation
- 59. INTERNALISE & INCORPORATE Minimum Periphery Design is a part of the organisation
- 60. INTERNALISE & INCORPORATE Preferred Central Design is embraced by the organisation
- 61. INTERNALISE & INCORPORATE Desired Integrated Design is integral to the organisation
- 62. INTERNALISE & INCORPORATE Desired Integrated Design is integral to the organisation