Conversion killers, part 2 – for a webinar with Optimizely EMEA
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The document discusses common 'conversion killers' that hinder sales, including confusion, usability issues, and negative perceptions about a company's credibility. Remedies for these conversion obstacles include improving clarity, usability, and leveraging social proof to build trust. Additionally, it emphasizes the importance of pre-selling strategies and nurturing relationships with potential customers.
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#10: “Fatal distraction”](https://image.slidesharecdn.com/conversionkillers-optimizelypart2asgiven-141028125152-conversion-gate02/85/Conversion-killers-part-2-for-a-webinar-with-Optimizely-EMEA-37-320.jpg)
Conversion killers, part 2 – for a webinar with Optimizely EMEA
- 1. I’m going to squander your traffic “Gruesome conversion killers” – Part 2
- 2. “Gruesome conversion killers” – Part 2 The most common causes of conversion death Tai Rattigan, Partnerships EMEA Dr Karl Blanks, Chairman
- 3. “Gruesome conversion killers” – Part 2 The most common causes of conversion death Tai Rattigan, Partnerships EMEA Dr Karl Blanks, Chairman
- 4. What you’ll get from this talk 1 The most common conversion killers 2 Effective remedies
- 7. Team: 4 265 7500+ Customers: 117
- 8. Some of our clients
- 9. “Gruesome conversion killers” – Part 2 The most common causes of conversion death Tai Rattigan, Partnerships EMEA Dr Karl Blanks, Chairman
- 10. About Conversion Rate Experts
- 11. How we became “conversion obsessed”
- 13. Clients in 9 languages in 22 countries
- 14. Our clients Our results
- 15. The killers
- 18. Killers Remedy Diagnosis Killer Remedy
- 19. The most common conversion killers
- 20. #7: Confusion I don’t understand you
- 26. “Creating a robot salesperson” § Sells products every week. § Knows what to say. § Knows every customer objection. § Mentioned 22 sales points that weren’t mentioned on the website.
- 27. #8: Usability I can’t work out how to order
- 32. Must I buy my own SIM card? #9: Product-specific objections
- 37. [Doorbell rings] #10: “Fatal distraction”
- 39. #11: Don’t believe your company or product is any good
- 40. Proof incorporation: a “proof magnet” Media mentions Celebrity associations Expert reviews Customer testimonials
- 41. Proof investment Media mentions Achievements Expert reviews Customer testimonials
- 42. #12: Your competitor gets the sale
- 43. The power of niching § Where is the “general” shampoo? § Specialists are assumed to be better than generalists.
- 44. I’ll go away and think about it #13: Prospect defers decision
- 48. #14: Pages outside of your control are terrible
- 49. Pre-selling tips § Make sure your visitors are persuaded before they leave. § Check they qualify before they leave. § Tracking code on the ultimate conversion page or click-outs. § If yours is an affiliate site: § Get visitors onto your email list (by offering an incentive). § Offer visitors a bonus if they order via your site. § Be memorable (so they come back).
- 50. #15: Bad prior experience
- 57. Other “hidden opportunities” Be more than a “store”… community or trusted advisor Market to visitors who abandon their cart Optimise (or create) your refer-a-friend program 1 2 3 Sell more stuff on thank you 4 page and using email 5 Build the relationship with regular follow-up (email & offline)
- 58. Killers Remedy Diagnosis Killer Remedy
- 59. Optimizely Start using Optimizely in just 30 seconds: https://www.optimizely.com/ Conversion Rate Experts Annual revenue $1M+? Get a free phone consultation: www.conversion-rate-experts.com/contact-us/ Work for us: www.conversion-rate-experts.com/careers/ Get your free CRO toolkit: www.conversion-rate-experts.com/learning-zone/