Conversion triggers
Download as PPT, PDF5 likes785 views
The document discusses various elements of persuasive marketing, emphasizing that effective offers are more critical than copy itself for achieving success. It references multiple experts and their contributions to understanding psychological triggers and storytelling in marketing. The content also includes practical strategies for crafting compelling sales letters and communications.
![Words That Work Casual Elegance Independent Peace of Mind Certified All-American Prosperity Spirituality Financial Security Balanced Approach A Culture of... Imagine Hassle-free Lifestyle Accountability Innovation Restore, Rekindle Efficient, Efficiency The Right To Patient-Centered Investment Can Do Results [Frank Luntz]](https://image.slidesharecdn.com/conversiontriggers-110623205921-phpapp02/85/Conversion-triggers-31-320.jpg)
![One Little Word + 20% [Want To] [?]](https://image.slidesharecdn.com/conversiontriggers-110623205921-phpapp02/85/Conversion-triggers-43-320.jpg)
Conversion triggers
- 1. Conversion Triggers Susan Bratton Personal Life Media http://conversion triggers.com
- 2. What motivates and influences people?
- 7. Success = Traffic + Conversions Copy Semiotics Design Testing Keywords Empathy Story Triggers Structured Communications ➫ ➫ ➫
- 8. “We copy writers would like to believe copy is paramount, yet it’s only about 20% of the success equation...
- 9. it’s the offer that matters most.” – Craig Eubanks – Craig Eubanks
- 10. The 4 Realms of Persuasive Marketing Persuasive Marketing
- 11. Structured Communications Story Telling CopyWriting Neuro-Marketing
- 12. Cheat Sheets & Book Excerpts http://conversion triggers.com
- 13. Neuro-Marketing Robert Cialdini - Persuasion & Influence Joe Sugarman - 29 Psychological Triggers Sally Hogshead - 7 Fascination Triggers Joseph Carrabis - Semantics & Semiotics J. Duncan Berry - Neuro-Semiotics Ross Jeffries - NLP Seduction
- 14. “Join in the conversation a person is having with himself .” – David Garfinkel – David Garfinkel
- 15. Copy Writing Dan Kennedy - Influential Writing John Carlton - Simple Writing System David Garfinkel - Fast Effective Copy Mark Joyner - The Irresistible Offer Dennison Hatch - Million Dollar Mailings
- 16. Story Telling Enchantment - Guy Kawasaki 7-Figure Speaking Empire - Dave van Hoose Invisible Close - Lisa Sasevich Resonate - Nancy Duarte
- 17. “Persuasion is a sequence of emotions that take a prospect from interest to action.” – Alex C.
- 18. Structure Nancy Duarte - Sparkline Joseph Campbell - Hero’s Journey David Frey - 12-Steps To Foolproof Sales Letters Bob Stone - 7-Step Formula for Winning Letters
- 20. Keywords
- 21. Surveys
- 25. Forums
- 26. Book Reviews
- 28. Cluster Topics
- 29. Hero’s Journey
- 30. Long Narrative
- 31. Words That Work Casual Elegance Independent Peace of Mind Certified All-American Prosperity Spirituality Financial Security Balanced Approach A Culture of... Imagine Hassle-free Lifestyle Accountability Innovation Restore, Rekindle Efficient, Efficiency The Right To Patient-Centered Investment Can Do Results [Frank Luntz]
- 32. Selling Flow
- 34. Sparkline
- 35. Webinar
- 36. Bob Stone’s 7-Steps Promise your most important benefit first Enlarge on your biggest benefit Explain what they are getting Proof and Endorsements What they might loose Rephrase prominent benefits in closing offer Incite action, fight inertia Formula for Winning Sales Letters
- 37. 25 Structured Email Auto-Responders
- 38. 7 Landing Pages
- 40. GWO
- 42. Fast Effective Copy Templates
- 43. One Little Word + 20% [Want To] [?]
- 44. Mastermind
- 45. Garfinkel Critique “ Suz, I don’t see this as an offer . I see it as a slice of the customer’s future perceptions after the benefits of your course has kicked in...” “ Those sound like great therapist questions... but they don’t create any urgency to buy your product, as far as I can tell.” “ Uh... this doesn’t make me trust you, it makes me hate you . DON’T tell me it’s my responsibility... that REALLY doesn’t work in sales. It’s great for shaming me , however. I would restart this one from scratch.”
- 46. Structured Communications Story Telling CopyWriting Neuro-Marketing
- 47. Thank you! Claim Your Free Gifts http://Conversion Triggers.com Triggers.com Triggers.com Triggers.com Triggers.com