![Web Conference ChatORTweet #icohereWhat Is Your Reaction To This?“...The concept of community has caused infinite debate, and sociologists have yet to reach agreement on a definition of the term. There were ninety-four discrete definitions of the term by the mid-1950s… The word is often used to refer to a group that is organized around common values and social cohesion... The word can also refer to a national community or global community.” [Adapted from Wikipedia]](https://image.slidesharecdn.com/cop200908c-12500858451407-phpapp03/85/iCohere-Summer-School-Online-Community-Tips-1-320.jpg)
![Google [Wave]](https://image.slidesharecdn.com/cop200908c-12500858451407-phpapp03/85/iCohere-Summer-School-Online-Community-Tips-19-320.jpg)
iCohere Summer School: Online Community Tips
- 1. Web Conference ChatORTweet #icohereWhat Is Your Reaction To This?“...The concept of community has caused infinite debate, and sociologists have yet to reach agreement on a definition of the term. There were ninety-four discrete definitions of the term by the mid-1950s… The word is often used to refer to a group that is organized around common values and social cohesion... The word can also refer to a national community or global community.” [Adapted from Wikipedia]
- 2. Web Conference ChatORTweet #icohereWhat Word Do You Use to Describe Online Your Community Goals?Source: Wikipedia, 2008.
- 3. Creating Collaborative CommunitiesBring Your World Together For Learning and Innovation™Communities of Practice — Tips for SuccessLance A. Simon, iCohereLaDonna Coy, Learning for ChangeMargie Sheffer, HSMAIRobyn Moulding, iCohere
- 4. HousekeepingConnectionRecording© iCohere, Inc.Audio optionsTwitter stream – Hash #icohereArchiveChat & Twitter throughout!
- 5. Margie Sheffer Director Chapter Relations HSMAIServes Hospitality industry
- 6. Margie member since 1974
- 7. On staff since 1995
- 8. Supports 375 vol. Board mbrs
- 9. 40 chaptersLaDonna Coy, MHR, CPS, CDLA New Media & Prevention SpecialistConnect ● Inquire ● Converse ● LearnInteractionars℠
- 10. Social & Learning Networks
- 11. Communities of Practice
- 12. Session Dev. & Coaching“Toto, I've a feeling we're not in Kansas any more. ”15,000 BCE – Cave Painting3,000 BCE – Cuneiform1843 – Printing Press1969 – Arpanet1973 – TCP/IP1980 – “WWW”1990 – AOL1998 – Google2004 – Facebook2007 – Twitter
- 13. The More Things Change…Keep the User Interface simple and easy-to-use.Add features as users ask for them.Try as much as you can to have the same tool available to all communities. Provide central registries of business and personal topics.Don’t expect a lot of quality content too soon.Draw to communities people who are committed to the care and nurture core competency and knowledge.Ensure that all conferences or notes have owners – sponsors and moderators. Allow people to be human, to express and be themselves in the electronic environment. The social networks that form have a solid foundation of trust.Create policies that bless and temper the use of the collaborative technology.Embed the use of the tool into your daily work processes and job descriptions.Text adapted from http://tinyurl.com/aeonxd
- 14. DEC VAX Notes, 1985Screenshot source: Dante Tucker, 2009.
- 15. I’m On Community Overload!
- 16. What is a Knowledge Community (CoP)?(Try this as an elevator speech)A web site…Outfitted with a key set of integrated online tools…Conscientiously designed & facilitated towards a specific mission… Focused on enhancing the knowledge & connection of its members……and its sponsor(s)!
- 17. To Free or Not-to-Free? That is (one of) the Questions!FREE
- 18. Facebook
- 19. Google [Wave]
- 20. LinkedIn
- 21. Ning
- 22. TwitterTo Free or Not-to-Free? That is (one of) the Questions!NOT FREE
- 23. Groupsite
- 24. Higher Logic
- 25. iCohere
- 26. Mzinga
- 27. Ramius
- 28. SharePoint
- 29. Socious
- 30. TomoyeCommunity ToolsDiscussions/ListservsBlogs RSS feeds IM & Group ChatProject TrackerDocument Lib’sProfile Net’ingMobile SupportPhoto AlbumsWikis
- 31. Community Tools (more!)Link LibrariesCalendarSearchDatabase FormsSection 508Public ContentMedia PlayerWeb ConferencingTagging & Ranking
- 32. Snapshot: Associations & Web 2.050% -- “Monitor Blogs”30% -- “Have Social Networking”25% -- “Have a Blog”15% -- “Have wiki”Source: Virginia Association of REALTORS, 2008.
- 33. Of 30% that “Have Social Networking”… 50% -- Facebook, avg. 360 mbrs /group
- 34. 35% -- LinkedIn*, 50% mbrs only, avg. 264 /group
- 35. 25% -- Other & Custom(MySpace, Flickr, Twitter, YouTube, Plaxo, Homegrown)* 95%+ LinkedIn Free accountsSource: Virginia Association of REALTORS, 2008.
- 37. CoP Tip #1: Know YOUR Goals…YOU want/need to…Provide more “Value”Generate/protect revenuesBalance Facebook, LinkedInLaunch new servicesEnhance existing listervs, boards, web site
- 39. CoP Tip #1: Know YOUR Goals…YOU want/need to (more)…Support committeesSupport chaptersSupport affiliatesRespond faster to requestsReduce CO2 impact
- 40. CoP Tip #1: …and Know THEIR Goals!MEMBERS want/need to…Reduce travel expensesReduce time out of officeKeep innovatingStay competitiveSharpen professional edgeReduce CO2 impact
- 41. Mission: Aging-Friendly CommunitiesSource: Community Strengths, 2009.
- 42. CoP Tip #2: To Life (Cycle)!
- 43. “Business Dimension”How should we measure ROI* for our collaboration efforts?What pricing model should we use, if any?What ongoing investments (programs, staff, budget) should we plan for? * Return on Investment
- 44. Build Your ROI Team (& Buy-In)Executive Team
- 45. Technology
- 46. Finance
- 47. Events
- 48. Membership
- 50. Communications
- 52. Partners, VendorsWhat’s the ROI?Revenue from community dues minus expenses = Profit!
- 53. Product & services revenues
- 54. Branding
- 55. Communications
- 56. Exposure
- 57. Feedback
- 58. Loyalty
- 59. Quantitative/Qualitative MetricsWhat’s the ROI?Site real estateRegistration/login page branding
- 60. Sponsor logos ($200 & up)
- 61. Exhibitor booths ($700 & up)
- 62. Display ads ($350 & up)Webinars ($50 & up)Event sponsors…
- 63. …and Sponsor-led eventsPackages – Get Creative!
- 65. “Social Dimension”“Party Planner” model: Invitations, decorations, refreshments, etc.What kinds of interactions are we looking for? How do we encourage engagement?How do we blend live webinars, face-to-face events, and community activities?
- 66. Design Care-fullyParty planner (strategic plan)
- 69. Hosts / Hostesses (facilitators)
- 70. Food & Drink (key resources)
- 72. Clean-up team (mining & archives)It Takes a VillageTypical roles…Site AdministratorsDiscussion FacilitatorHistorian/SecretarySubject-Matter ExpertsLink MavensGraphics GurusPhotographersPeople Connectors
- 74. Discussions
- 75. Judging SheetsData Gathering Tool
- 76. CoP Tip #3: Events, Events, EventsKeep people coming back for more
- 77. Some Free, Some Fee
- 78. Combine with Resources, Chats, Boards, Forms
- 79. More speakers, specialized content
- 82. Deeper Experience + Relationships = More “Value”
- 83. “The Long Tail” Content Opportunity“The phrase ‘The Long Tail’ (as a proper noun) was first coined by Chris Anderson in an October 2004 Wired magazine article to describe the niche strategy of businesses, such as Amazon.com or Netflix, that sell a large number of unique items, each in relatively small quantities.”Source: wikipedia, 2009.Picture Source: Hay Kranen / PD
- 85. “The Bell Curve” Content OpportunityLearning & Connection-making “The phrase ‘The Long Tail’ (as a proper noun) was first coined by Chris Anderson in an October 2004 Wired magazine article to describe the niche strategy of businesses, such as Amazon.com or Netflix, that sell a large number of unique items, each in relatively small quantities.”Source: wikipedia, 2009.PromosContentChatQ&ATime
- 86. “The Bell Curve” Content OpportunityLearning & Connection-making “The phrase ‘The Long Tail’ (as a proper noun) was first coined by Chris Anderson in an October 2004 Wired magazine article to describe the niche strategy of businesses, such as Amazon.com or Netflix, that sell a large number of unique items, each in relatively small quantities.”Source: wikipedia, 2009.DiscussPrepareFocusDiscussFeedbackRefinePromosContentChatQ&ATime
- 87. CoP Tip #4: Think Local, Act Global!Contact ASAE or others for potential int’l affiliatesMinimize live session attendance requirementsSupport user interface translationsAutomate time zone sensingConsider translation of key training materials, resourcesOffer VoIP/Skype for presentations & team meetings
- 88. Creating Collaborative CommunitiesBring Your World Together For Learning and Innovation™Margie ShefferHSMAI(219) 962-7705 msheffer@hsmai.orgwww.hsmai.orgQ&ALaDonna CoyLearning for Change(918) 473-6789coyenator@gmail.comLance A. SimoniCohere, Inc.(202) 870-6146lance@icohere.comRobyn MouldingiCohere, Inc.(925) 256-4343 x124robyn@icohere.com
- 89. iCohere Webinar Series Survey QuickEasyAnonymousPlease…Do it now!
Editor's Notes
- #2: http://search.twitter.com/
- #3: http://search.twitter.com/
- #4: [START RECORDING IN MEETING AND ON PHONE LINE.][MINIMIZE CHAT AREA ON SCREEN.][POLL - WHY ARE YOU HERE.][POLL – ARE YOU IN A COP?]Welcome everyone! It is truly a pleasure to have you here with us today. I’m looking forward to a great, interactive session.Please text in what you’re hoping to learn today!I’m Lance Simon, VP Client Services at iCohere.And this is our webinar “Communities of Practice — Tips for Success”
- #5: We’re going to cover a lot of ground today. I see these webinars as a space to learn, a space to ask, and a beginning to many interesting discussions ahead. So be ready for some thoughtful challenges and hopefully useful information. Done in 60 minutes. Conversation Q&A make go for another 5-15 minutes after that!This session is being recorded. Get ready – I will stop and ask for feedback! Radio-style dialogue, and we’ll have polls, too.Chat is wide open for all participants – so please follow normal etiquette rules. “Send to” on bottom right. Public chat included in archive, private NOT.I’ll stop at the end of each section for Q&A. Type comments/questions/wisdom anytime. Fully open chat. Drag top of chat up to show more of it.PollsYou can see me, but I can’t see you! So chat to me! Use your feedback buttons!Attendee feedback button – try it!Technical problems? Leave the meeting and re-enter. Not enough? Email support@icohere.com. Call into audio conference and use PowerPoint slides I sent out.http://search.twitter.com/ -- if you’re listening to audio only through the phone from somewhere, for example!No audio Q&A – all Q&A is through the chat box. You can enter Q’s at any time.You may wish to click “Maximize” on upper right to go into full-screen mode, then “Restore”
- #9: An analysis in August 1989 put the total at 10,355 total conferences (9,965 business-related, 390 dedicated to employee interests).Lessons It took several years for the Digital Notes culture to blossom, then tip. Here are my recommendations for thinking about building a collaborative technology-enabled culture:The term ‘community of practice’ hadn’t been coined at the time, and the distinctions we now make about types of community were not in our lexicon in the mid-1980s. If you perused the master list of conferences registered in Digital at the time you would find:Communities of purpose; Communities of practice; Communities of interest.
- #10: Digital: An analysis in August 1989 put the total at 10,355 total conferences INSIDE DEC (9,965 business-related, 390 dedicated to employee interests). That’s just inside DEC! At its peak in the late 1980s, Digital was the second-largest computer company in the world, with over 100,000 employees.
- #11: These are just the services that I use on a regular basis --- you have your own list!Why do they all have communities?Are they useful to me?How am I being monetized?How is this a member benefit?Rotten tomatoes – community??
- #17: Is it too late?
- #18: No it’s not! (This poll done for associations…)
- #29: Think about what data you are willing to share with your sponsors.Are they community members?Do they get access to community use statistics?Privacy & use policy for site members, and for vendors.
- #35: Discussion boards allow members to share ideas, files and multimedia content in a threaded discussion format. iCohere supports unlimited discussion boards, blogs, topics and posts. Users can easily subscribe to all discussion topics or just to a few. Posts can be forwarded to your members’ external email on an immediate, daily or weekly basis. Your iCohere site also includes a robust set of RSS feeds, so members can access discussion topics, announcements, documents, and even member profiles right from their web browser.
- #42: Virtual Conferences – ASHA, PNCEA – 2-3 days 2-3 weeks!Pascal tells me that formal learning vs. informal learning 80%+
- #45: Push window: http://www.surveymonkey.com/s.aspx?sm=NQDXLlPbSNA5g_2bnbqGKoAQ_3d_3dChat: http://tinyurl.com/bj6lwr