Core News Values in Digital Age
- 1. Jagannath Institute of Management Sciences
- 2. Core News Values in the Digital Age A Presentation by - Preeti Malhotra, Head of the Department, Department of Journalism and Mass Communication, JIMS Vasant Kunj II
- 4. Core Values(e.g.) •Timeliness: You can apply for your passport at a post office soon • Proximity: (i) 3 chopped bodies in 10 days: Delhi cops probe serial killer twist (ii) Delhi Metro's Phase 6 to get govt. nod this week •Prominence: Cyrus Mistry converted group into personal fiefdom: Tata
- 6. Tech in Media Processes
- 9. Tech Diffusion: Impact Participatory Clients •Interactive Audiences •Interactive Readers •Interactive Viewers Medium is no more the message Emergence of Citizens Journalists
- 10. Future Journalists • Keep pace with technological advances • Well versed with divergent tools that facilitate news distribution • Explore ways to utilize news distribution tools effectively • Equip them to perform in challenging media environments • Multimodal, interoperable content
- 11. Who are we training? Cross Platform Journalists: So they •Meet consumer needs on demand •Innovate to fulfill a sense of immediacy •Understand the dynamics of interactivity What is in it for me + Infotainment = TRPs
- 12. Pertinent Questions ₓ Whether traditional news values hold good for New Media √ The degree of relevance of traditional news values in new media ecology
- 13. Pertinent Questions √ How to use traditional news values to generate engaging content √ What news values are more relevant in New media environment
- 14. Findings… • Fundamental news values guide decision making processes in newsrooms • Tech is a means, not an end - It determines our goals, also helps in accomplishing them - SEO, AI, IOT, aggregators and analytics will alter goalposts (types, levels and kind of engagement)
- 15. Convergence Ecology • Minimize intricacy of digital media platforms • Tech tools compliment journalistic values • Core responsibilities of media professional: - Serve communities of citizens - Collect, interpret and share info - Provide info to help them conduct their lives - Cater to knowledge-pull models smart news consumption environments
- 16. Conclusion Digital Platforms • propel the message • are simply modes of transmission • in sync with the core journalistic news values
- 17. Marketing-Centric approach to Journalism Target Audiences (TA): Students / Millennials (1982-2002) • Can be reached through similar interests • Are multi-taskers; are always online • See social media as a tool of: -Social connectivity in their busy schedules -Fostering fellowship and community How to reach your TA: Rich multimedia narratives assist in garnering clout among Millennials
- 18. Thank You Any questions? You can find me at: hodmasscom.vk2@jagannath.org preetimalhotra2512@gmail.com