Cover Your Visual Public Relations Assets with Canva and more
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The document outlines strategies for creating compelling visual content using tools like Canva, emphasizing the importance of high-quality images and good design principles. It highlights key aspects such as color usage, typography, alignment, and the effectiveness of visuals in driving audience engagement across social media platforms. Additionally, it provides a list of resources, tips, and tools for designing and optimizing visual assets for effective communication.
Cover Your Visual Public Relations Assets with Canva and more
- 1. COVERYOURVISUAL ASSETS: HOWTO CREATE MAGNETICVISUALS WITH CANVA AND MORE Lisa Buyer and KayTappan
- 2. THE WHY
- 3. a closed plane curve, every point of which is equidistant from a fixed point within the curve
- 4. a closed plane curve, every point of which is equidistant from a fixed point within the curve
- 6. THE POWER OF IMAGES
- 8. OBTAINING IMAGES: RESOURCES • Original photos and graphics are ideal. • However, this is not a perfect world. • Professional, high-quality photos are expensive and take time • Original graphics (such as logos) mean hiring a graphic designer; also costly and time-consuming
- 9. OBTAINING IMAGES: RESOURCES • The Noun Project • unsplash.com • stocksnap.io • Creative Commons image search • Creative Market • splitshire.com
- 11. CONTRAST
- 12. CONTRAST
- 13. CONTRAST
- 14. REPETITION
- 15. REPETITION
- 16. REPETITION
- 17. ALIGNMENT Our eye is trained to read from left to right (at least in Western countries).Avoid the urge to center all your text! Make sure that other elements on the page are aligned as well. Our eye is trained to read from left to right (at least in Western countries).Avoid the urge to center all your text! Make sure that other elements on the page are aligned as well. Good BAD
- 18. ALIGNMENT
- 19. PROXIMITY
- 20. PROXIMITY Heading 1 This text goes with Heading 1. Heading 2 This text goes with Heading 2. Good Bad Heading 1 This text goes with Heading 1. Heading 2 This text goes with Heading 2.
- 21. PROPORTION
- 22. color quick guide RED power energy vitality love seduction violence anger danger adventure ORANGE comfort warmth youth energy creativity cheer excitement affordability YELLOW happiness joy curiosity playfulness frustration irritation cautionary illness GREEN health nature organic morality ethics freshness financial money stability affluence greed jealousy BLUE Dark blue: Trust, dignity, authority Bright blue: Cleanliness, strength, dependability Light blue: Peace, serenity, spirituality, friendliness PURPLE luxury royalty nobility magic spirituality supernatural
- 23. RULES OF COLOR: CONVEY INFORMATION
- 25. RULES OF COLOR: ASSIST IN MNEMONICVALUE
- 26. ADDITIVE COLOR = RGB
- 27. HEX CODES
- 29. TYPOGRAPHY 101
- 31. SERIFVS. SANS-SERIF Serif fonts have ornamental strokes;Times New Roman is the most common example.
- 34. NOVELTY FONTS
- 35. TYPOGRAPHY 101
- 36. TYPE CRIMES • BOLD, ITALIC, UNDERLINED CAPS • TYPESETTING IN ALL CAPS HAS LOW LEGIBILITY AND LOOKS LIKE SOMEONE IS SHOUTING • Underlining for emphasis looks amateur (and appears to be a hyperlink on the web)
- 38. THE ALMIGHTY STYLE GUIDE
- 39. WHATTO INCLUDE • Color values for print and web • Photograph / graphic style • Typefaces (2 - 3) • Logo treatment
- 40. Tools to Rules Cover Your Visual Assets cc: m-s-y - https://www.flickr.com/photos/34064267@N00
- 42. Agenda • Opportunity • Situation • Tools • Tips cc: incurable_hippie - https://www.flickr.com/photos/49503155381@N01
- 43. Opportunity The Media cc: stevebeard73 - https://www.flickr.com/photos/29928190@N00
- 44. Journalists are asking for visuals - images, videos, and infographics. cc: incurable_hippie - https://www.flickr.com/photos/49503155381@N01
- 45. Visuals drive more content views, and adding multiple media assets to your content generates even better results. cc: qthomasbower - https://www.flickr.com/photos/55943778@N00
- 46. Top performing press releases contain strong visuals. cc: javier.:.vázquez - https://www.flickr.com/photos/23127224@N07
- 47. Why not go for almost 100% improvement?
- 48. FACEBOOK POSTS CONTAINING PHOTOS ACCOUNTED FOR 87% OF ALL NETWORK INTERACTIONS. cc: niallkennedy - https://www.flickr.com/photos/35034351734@N01
- 49. TWEETS WITH IMAGES RECEIVE 150% MORE RETWEETS THAN THOSE WITHOUT. cc: id-iom - https://www.flickr.com/photos/48119396@N00
- 50. Instagram Most Engaging Filters • Mayfair • Inkwell • Amaro • Walden • Lo-Fi cc: aslakr - https://www.flickr.com/photos/38839434@N00
- 51. Situation What's Happening? cc: Eric Constantineau - www.ericconstantineau.com - https://www.flickr.com/photos/74007022@N00
- 52. More Competition It's getting crowded in the newsfeed cc: James Cridland - https://www.flickr.com/photos/18378655@N00
- 53. Journalists say PHOTOS are the most important multimedia feature in an online newsroom. cc: kennymatic - https://www.flickr.com/photos/99472898@N00
- 54. The majority of marketers plan to increase their use and production of original visual content. cc: Joe The Goat Farmer - https://www.flickr.com/photos/132604339@N03
- 55. Visualize Your Story! cc: kevin dooley - https://www.flickr.com/photos/12836528@N00
- 56. How? • Custom Imagery • Infographics • Slides • SM Messages • Blogs cc: kevin dooley - https://www.flickr.com/photos/12836528@N00
- 57. Tools Canva and more cc: Kaptain Kobold - https://www.flickr.com/photos/95492938@N00
- 59. "Canva makes great design more accessible.” - Forbes
- 60. The Story • Australian start-up • 2013 launched • 6M users • Hollywood and Silicon Valley investments
- 62. Types of Canva Accounts Free and Paid
- 63. What Can You Design? • Business Cards, Letterheads • Profile and Cover Images • Social Messages • Resumes • Infographics • Book Covers
- 66. C A N V A D E S I G N S C H O O L Quick Guide to Canva
- 68. Search
- 69. S E A R C H The two ways to search There are two ways to search: category folders and keyword search.
- 70. S E A R C H Grids and images Grids can be used to hold any images and allow for easy resizing and manipulation of your images.
- 71. Layouts
- 72. L A Y O U T S Choose a striking template If you don't want to start from scratch, choose one of the hundreds of beautifully designed layouts that have been created for each design type.
- 73. Text T
- 74. T E X T Use a text box Choose from header, subtitle, or body text boxes and adjust the font and size to complement your design. Change the default font and size if you regularly use the same fonts.
- 75. A D D T E X T T O Y O U R D E S I G N Use a text holder If you're not sure where to start, choose from hundreds of text boxes to tastefully frame the text for your design. B L U E B E R R Y P I E F O R M O R E R E C I P I E S V I S I T O U R W E B S I T E Honeycomb T H E U L T I M A T E D I N N E R T R E A T icecream GUEST HOUSE La maison SINCE 1972 EXHIBITION ON NOW SCULPTURE & ART
- 76. Background
- 77. B A C K G R O U N D S Choose a color or Canva background
- 78. Uploads
- 79. U P L O A D S Upload your own images
- 80. Helpful Tips
- 81. H E L P F U L T I P S Download and Share Download your design as a PDF or image. Share your design using email or using a link.
- 82. H E L P F U L T I P S Page arrangement You can change the order of your pages by clicking on the up or down arrows. You can also duplicate and delete pages in your design by clicking on the dual page or trash can icons.
- 83. G E T T I N G S T A R T E D Beginner's Challenge
- 84. G E T T I N G S T A R T E D Choose your new design type Choose the design type that makes the most sense for your classroom task.
- 85. 10+ Tips & Tools cc: Claire_Sambrook - https://www.flickr.com/photos/18432246@N00
- 86. 1. Design Tools PicMonkey, Canva, Pixlr, Easel.ly, WordSwag and more cc: Phil Roeder - https://www.flickr.com/photos/88876166@N00
- 87. 2. Infographics Info.gram, Canva, Visual.ly, Piktochart cc: sneeu - https://www.flickr.com/photos/90336565@N00
- 88. Give a clear call-to-action in visuals 3. Add CTA to Images cc: włodi - https://www.flickr.com/photos/19716902@N00
- 89. 4. Responsive Design Your images should be mobile-friendly cc: ChrisGoldNY - https://www.flickr.com/photos/34325628@N05
- 90. 5. Create a Slideshow Embed and save as video cc: waferbaby - https://www.flickr.com/photos/51035718466@N01
- 91. A picture is worth 1,000 words (or shares!) 6. Visual Storytelling cc: kennymatic - https://www.flickr.com/photos/99472898@N00
- 92. Images Behind the Scenes #BTS images and/or audio cc: Bob Bekian - https://www.flickr.com/photos/53771684@N04
- 93. Communicate Key Messaging - 3, 2, 1, action! 7. Video cc: fractalznet - https://www.flickr.com/photos/95575701@N00
- 95. 8. GIFs Make it interactive! Tool-to-Use: Giphy cc: kevin dooley - https://www.flickr.com/photos/12836528@N00
- 96. 9. Add Visual Assets to your Press Release cc: Steve Rhodes - https://www.flickr.com/photos/44124466908@N01
- 97. 10. Know When To Design and when to outsource :) cc: martinak15 - https://www.flickr.com/photos/64636777@N03
- 98. 11. Haiku Deck Buh-Bye Power Point cc: Wesley Fryer - https://www.flickr.com/photos/31442459@N00
- 99. 12. Buddhify App Visualize Creativity. #Whitespace. Clear the Mind Clutter. cc: albill - https://www.flickr.com/photos/66133152@N00
- 100. Takeaways • Think about a visual PR strategy to tell your brand story • Consider Canva for DIY design • Check out other visual tools to add to your PR arsenal • Optimize • Never stop learning
- 101. Follow @Canva for Tips cc: thewikiman - https://www.flickr.com/photos/40488338@N03
- 102. Follow @GuyKawasaki Give him a "CANVAngelist" Shout Out! cc: Robert Scoble - https://www.flickr.com/photos/35034363287@N01
- 103. Get Your Gift! Give it a try. cc: SurprisePally - https://www.flickr.com/photos/31417716@N00
- 104. Thank you! :) Follow Me @LisaBuyer cc: eldh - https://www.flickr.com/photos/22480788@N08
- 105. Sources • PRNewswire • eMarketer • Social Media Examiner • www.selfstartr.com/instagram- marketing-tips-ecommerce/