LMCC18 Not another boring cluttered library flyer

Editor's Notes

• #5: https://librariandesignshare.org/category/flyers-advertisements/
• #6: Alignment – don’t scatter your text or images all over the page – use gridlines to help align
• #10: Signage by Design: A Design-Thinking Approach to Library User Experience  Edward Luca and Bhuva Narayan; vol 1, issue 5, 2016. Weave – an open-access, peer-reviewed journal for Library User Experience – Michigan Publishing Ask a Librarian – by Heather Darnell, Library Media Specialist, Northern Virginia Community College – Annandale – featured on Librarian Design Share in 2016 Film – Debt of Honor - Erin Lorandos, Mesa Public Library (in Canva) seen on Librarian Design Share https://librariandesignshare.org/2016/02/02/our-love-affair-with-canva-continues/
• #13: Find the variations of any color – For when you want the other hues or ranges of a selected color and to get the Hex code so you can use online Tints = mix of color with white (increases lightness – top of scale), shade = mix of color + black; Tone = color + grey
• #14: “art and technique of arranging type” But it’s more than that … How you work with the layout of an item (digital or physical), its grid; the overall color scheme, the design theme, your brand choices and identity, the message to convey. Yes, typography can emotion (make sure what you pick conveys what you meant!). Type forms are designs, created by craftspeople, with talent and experience, and with intent. There are SO MANY awesome free fonts available – many that mimic well-known, pricier versions, but others are unique creations, beautiful in their own right. BUT just b/c so many choices, doesn’t mean you MUST choose; don’t go wild. Sometimes tried/true works well. Helvetica is still great for a reason – it’s a classic beauty. Size matters - Some are fat and wide, some are skinny, some kern tightly, some are loose. Some are taller. Different fonts take up different amounts of space on page or screen. <font-face> = the HTML5 tag bringing full typography to web, allow embedding of different types into web pages
• #16: Can take body text font-size (base font size) and multiply by ratio, to scale - scale built for harmony
• #17: You don’t want to just mix n match fonts willy nilly. It’s hard to read. Sometimes you need/want a more formal serif font or a script or cursive font as an accent for headlines – but wonder what to pair it with – this tool shows you good combinations. All are free fonts. (go get font elsewhere)
• #19: Get common free fonts like: Open Sans, Source Sans, Museo Slab, Raleway, etc and many others
• #25: Yes, an infographic about … infographics. By a tool that creates infographics - Visual.ly
• #27: Free accounts for students - 5 infographics, still has Venngage branding, graphics are shared publicly Starts at $19/mo for individual accounts – 50 image uploads, multiple pages, inc access to premium icons and charts; can export as PDF or PNG; import data straight from Excel NGOs (nonprofits) get 50% off plans - $10/month Premium plan
• #28: On the right – McGill Library – via https://ebookfriendly.com/libraries-matter-library-infographics/
• #29: Via Librarian Design Share – infographic for a community college library ‘year in review’ KC Frankenburger, at Parham Road Campus of Reynolds Community College library – created in Canva
• #31: Lumen 5 – community plan, $0/Free; Pro plan $49/month [Caveat – I got a deal on 1 yr pro plan for flat, 1x fee via AppSumo]
• #32: Lumen 5 – community plan, $0/Free; Pro plan $49/month [Caveat – I got a deal on 1 yr pro plan for flat, 1x fee via AppSumo]
• #33: Ripl – FREE plan inc 30 second videos, 10 designs, 8 photos, 10 fonts, 3 tracks of music, share with 1 click; paid plans let you use own music, own logo, schedule posts – Pro plans start at 9.99/mo if billed yearly Case study from a dog rescue – using Ripl videos got more views, more engagement – increased awareness and interest in rescues and adoptions Ripl definitely designed for orgs, biz use social media marketing – shows stats prominently, sets an engagement goal for you
• #35: Still from the PPT download of the PowToon I created – then I added my own logo and URL, saved and used to promote this webinar. Nice to be able to reuse the content from the animation.
• #42: POLLS – run If you liked the webinar, tell a library or info pro friend or colleague! If you want more depth on these tools or others – contact me to create a custom webinar or training for your library or organization.
• #43: https://docs.google.com/document/d/1MVLk9tpB5cIldhf_h87wElgWGrFX2fMP78HF-ql9lfY/edit?usp=sharing
• #44: Like in 2 weeks or so at next Tool Talk Webinar – check out the page to signup for notification of next upcoming webinar. Or email me, Tweet at me if you have a tool you want me to talk about or you want to be a guest to talk your fave tools