![Colors ▫ Type ▫ images
› thinkstockimages.com
› istockphoto.com
› search.creativecommons.org
[free] – creative commons
images MUST be attributed](https://image.slidesharecdn.com/libraryinstitutepresentation1-140821111724-phpapp02/85/Media-Design-for-Libraries-Adding-that-Extra-Pop-33-320.jpg)
Media Design for Libraries: Adding that Extra Pop
- 1. Media Design for Libraries Adding that extra pop!
- 2. Principles Proximity▫ Contrast▫ Alignment▫ Repetition
- 3. Proximity▫ Contrast▫ Alignment▫ Repetition › organize the information › group related information together › make divisions clear
- 4. Proximity▫ Contrast▫ Alignment▫ Repetition http://asm201.wordpress.com/magazine-cover/
- 5. Proximity▫ Contrast▫ Alignment▫ Repetition http://sidekickgraphics.com/business-printing/design-101-proximity/
- 6. Proximity▫ Contrast▫ Alignment▫ Repetition http://sidekickgraphics.com/business-printing/design-101-proximity/
- 7. Proximity▫ Contrast▫ Alignment▫ Repetition › if it’s different, make it look different › change up the size, color, and/or font › create dominance and hierarchy
- 8. Proximity▫ Contrast▫ Alignment▫ Repetition http://librariandesignshare.org/2013/11/04/making-your-library-promotion-pop/
- 9. Proximity▫ Contrast▫ Alignment▫ Repetition http://librariandesignshare.org/2012/12/13/circ-desk-sign-for-kindles/
- 10. Proximity▫ Contrast▫ Alignment▫ Repetition › Use left alignment for long paragraphs – not centered. › Use centered alignment when you have a few elements. › Use alignment to create balance.
- 11. Proximity▫ Contrast▫ Alignment▫ Repetition http://www.printwand.com/blog/basic-alignment-principles-in-graphic-design-with-examples
- 12. Proximity▫ Contrast▫ Alignment▫ Repetition http://www.printwand.com/blog/basic-alignment-principles-in-graphic-design-with-examples
- 13. Proximity▫ Contrast▫ Alignment▫ Repetition http://www.printwand.com/blog/basic-alignment-principles-in-graphic-design-with-examples
- 14. Proximity▫ Contrast▫ Alignment▫ Repetition http://asm201.wordpress.com/magazine-cover/
- 15. Proximity▫ Contrast▫ Alignment▫ Repetition › Format all main headings the same way – maybe in a different font from the body text. › Repeat elements throughout the piece such as color, shapes, line thickness, etc.
- 16. Proximity▫ Contrast▫ Alignment▫ Repetition http://librariandesignshare.org/2014/08/04/attention-teens/ http://librariandesignshare.org/2014/03/04/a-breath-of-fresh-air/
- 17. Proximity▫ Contrast▫ Alignment▫ Repetition
- 18. Proximity▫ Contrast▫ Alignment▫ Repetition
- 19. Elements Colors ▫ type ▫ images
- 20. Colors ▫ type ▫ images http://coschedule.com/blog/color-psychology-marketing/
- 21. Colors ▫ type ▫ images › use color-wheel-pro.com/ color-meaning.html › use the colorzilla.com extension to identify colors from webpages › use kuler.com to search for color inspiration and develop your own color palette
- 22. Colors ▫ type ▫ images
- 23. Colors ▫ type ▫ images
- 24. Colors ▫ Type ▫ images http://www.papercutinteractive.com/blog/entry/why-type-matters#.U_Sl0vm4bmd http://www.papercutinteractive.com/blog/entry/why-type-matters#.U_Sl0vm4bmd
- 25. Colors ▫ Type ▫ images Serif Type – Letters with short lines coming off the edges. Viewed as more formal and traditional. Best suited for print. A f l s http://blog.pickcrew.com/the-science-behind-fonts-and-how-they-make-you-feel/
- 26. Colors ▫ Type ▫ images Sans-serif Type – Letters without serifs. Viewed as informal or modern. Best suited for digital. A f l s http://blog.pickcrew.com/the-science-behind-fonts-and-how-they-make-you-feel/
- 27. Colors ▫ Type ▫ images Script Type – often used in formal invitations. Not ideal for body copy. Decorative Type – Informal typefaces viewed as original. Best suited for headlines but not body copy. http://blog.pickcrew.com/the-science-behind-fonts-and-how-they-make-you-feel/
- 28. Colors ▫ Type ▫ images › try to use no more than two typefaces: a heading typeface and a body typeface › never use comic sans › don’t use papyrus either › use dafont.com to find free fonts
- 29. Colors ▫ Type ▫ images Photos and illustrations are a HUGE part of a promotional piece. They add to the appeal and grab the attention of the viewer.
- 30. Colors ▫ Type ▫ images › use photographs for a more profession look › use illustrations to express concepts or imagination › orientate your image so that it faces the text
- 31. Colors ▫ Type ▫ images
- 32. Colors ▫ Type ▫ images
- 33. Colors ▫ Type ▫ images › thinkstockimages.com › istockphoto.com › search.creativecommons.org [free] – creative commons images MUST be attributed
- 34. Templates newsletters ▫ Videos ▫ Graphics
- 35. Newsletters ▫ Videos ▫ Graphics Email newsletters can be sent out to thousands of people for little cost. Print newsletters are great for people to pick up from the library and take home with them.
- 36. Newsletters ▫ Videos ▫ Graphics › MailChimp with fewer than 2,000 subscribers, you can send up to 12,000 emails per month for free or buy additional email credits (300 emails for $9) › MailKitchen › Elite Email
- 37. Newsletters ▫ Videos ▫ Graphics › find easy-to-use printable templates for MS Publisher and MS Word.
- 38. Newsletters ▫ Videos ▫ Graphics
- 39. Newsletters ▫ Videos ▫ Graphics
- 40. Newsletters ▫ Videos ▫ Graphics If a picture is worth a thousand words, a video is worth even more.
- 41. Newsletters ▫ Videos ▫ Graphics
- 42. Newsletters ▫ Videos ▫ Graphics
- 43. Newsletters ▫ Videos ▫ Graphics
- 44. Newsletters ▫ Videos ▫ Graphics
- 45. Newsletters ▫ Videos ▫ Graphics › dig.ccmixter.org (with attribution) › musopen.org › videvo.net
- 46. Newsletters ▫ Videos ▫ Graphics People love infographics, and they’re great for sharing on social media! › piktochart.com › infogr.am
- 47. Newsletters ▫ Videos ▫ Graphics Create infographics for: › program or check out statistics › “end of the year” fiscal reports › digital usage (public computers, catalog searches)
- 48. Newsletters ▫ Videos ▫ Graphics
- 49. Newsletters ▫ Videos ▫ Graphics
- 50. principles ▫ Elements ▫ templates Questions? More resources: › librariandesignshare.org › librarygraphicdesign.blogspot.com › pinterest.com/libraryaware/libraryaware-designs