Green productivity (GP) is a strategy that enhances business productivity and environmental performance simultaneously. It applies techniques to produce environmentally friendly goods and services. GP was launched in 1994 following Earth Summit recommendations for sustainable development. It provides a practical way to meet this challenge through a people-based approach integrating production and environmental concerns. GP ensures profitability, quality of life, and reduced environmental impact through continuous improvement. The methodology involves forming cross-functional teams, collecting baseline data, identifying problems and causes, setting targets, generating and evaluating options, implementing solutions, and sustaining gains through monitoring and review.