Cradle to Cradle in the Built Environment @UTwente 2014
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This document summarizes a presentation on applying Cradle to Cradle principles in the built environment. It discusses: 1. The academic chairs and programs at various universities focused on Cradle to Cradle and sustainability in design. 2. An introduction to Marleen Lodder and her PhD research on the transition towards beneficial area development applying Cradle to Cradle principles. 3. Key concepts from Cradle to Cradle pioneers Michael Braungart and William McDonough about designing buildings and products to have continuous cycles of materials and beneficial emissions.
Cradle to Cradle in the Built Environment @UTwente 2014
- 1. ERASMUS UNIVERSITY ROTTERDAM Rotterdam School of Management (RSM) & Dutch Research Institute for Transitions (DRIFT) Cradle to Cradle® in the Built Environment @ UT April 30th 2014 Academic Chair ‘Cradle to Cradle for Innovation and Quality’ Cradle to Cradle® and C2C® are registered trademarks held by McDonough Braungart Design Chemistry, LLC (MBDC).
- 2. Cradle to Cradle in the Built Environment ‘CRADLE TO CRADLE FOR INNOVATION AND QUALITY’ Department of Decision and Information Sciences Rotterdam School of Management (RSM) Katja Hansen Senior Researcher Diana den Held Senior Researcher Douglas Mulhall Senior Researcher prof.dr. Michael Braungart Marleen Lodder PhD Student 2 4/30/2014
- 3. Cradle to Cradle in the Built Environment ‘CRADLE TO CRADLE FOR INNOVATION AND QUALITY’ 1. Erasmus University Rotterdam “Cradle to Cradle for Innovation and Quality” Rotterdam School of Management 2. University Twente “Cradle to Cradle in Industrial Design Engineering” 3. Technical University Delft Visiting professorship Building Design Technology Faculty of Architecture - C2C lab • Technische Universität München Cradle to Cradle Followship Fakultät für Bauingenieur- und Vermessungswesen Fakultät für Architektur 3 4/30/2014
- 4. Cradle to Cradle in the Built Environment MARLEEN LODDER – PhD-candidate Erasmus University Rotterdam • Rotterdam School of Management (RSM) • Dutch Research Institute for Transitions (DRIFT) – The Transition towards Beneficial Area Development • Ecological-, Economical and Societal Added Value • Healthy Area’s in itself and for their surroundings • Variable Scales according to context and continuous cycles • Process that involves public-, private-, civil society- & ecological “stakeholders” – Background • Master Architectural Engineering, Eindhoven University of Technology • Bachelor Built Environment, Avans University of Applied Sciences ‘s- Hertogenbosch 4 4/30/2014
- 5. Cradle to Cradle in the Built Environment Source: EPEA 5 BEECH TREE 4/30/2014
- 6. Cradle to Cradle in the Built Environment CRADLE TO CARDLE® IN THE BUILT ENVIRONMENT Michael Braungart & William McDonough "We do not want sustainability, because that is not enough. We want real quality.“ (Braungart) “A delightfully diverse, safe, healthy and just world - with clean air, soil, water and power - economically, equitably, ecologically, and elegantly enjoyed.” (McDonough) Source: http://www.amazon.com Source: http://www.mcdonough.com Source: http://greenatwork.com 6 4/30/2014
- 7. Cradle to Cradle in the Built Environment CRADLE TO CARDLE® IN THE BUILT ENVIRONMENT 7 Up 4/30/2014
- 8. Cradle to Cradle in the Built Environment Source: EPEA 8 TAKE – MAKE – WASTE 4/30/2014
- 9. Cradle to Cradle in the Built Environment FRACTAL TRIANGLE (McDonough W. & Braungart M., 2002) McDonough, W., & Braungart, M. (2002). Design for the triple top line: New tools for sustainable commerce. Corporate Environmental Strategy, 9(3), 251-258. 9 4/30/2014
- 10. Cradle to Cradle in the Built Environment TRIPLE TOP LINE (McDonough W. & Braungart M., 2002) “triple top line growth: products that enhance the well-being of nature and culture while generating economic value” (pp252) McDonough, W., & Braungart, M. (2002). Design for the triple top line: New tools for sustainable commerce. Corporate Environmental Strategy, 9(3), 251-258. Source: Diana den Held 10 4/30/2014
- 11. Cradle to Cradle in the Built Environment THE CIRCULAR ECONOMY: C2C THE BASIS - The Ellen MacArthur Foundation Source: www.ellenmacarthurfoundation.org “The circular economy requires careful management of material flows, which are of two types. These are characterised by McDonough and Braungart in Cradle to Cradle: Remaking the Way We Make Things as biological nutrients—materials designed to re-enter the biosphere safely and rebuild natural capital, and technical nutrients, designed to circulate at high quality without entering the biosphere.” (Towards the circular economy 2, pp 26) 11 4/30/2014
- 12. Cradle to Cradle in the Built Environment PROJECT MAINSTREAM - World Economic Forum - Link to the report Source: http://www.weforum.org/issues/circular-economy 12 4/30/2014
- 13. Cradle to Cradle in the Built Environment BUILDINGS LIKE TREES ECO EFFICIENCY– ECO-EFFECTIVENESS Source: EPEA 13 Doing things right Doing the right things! 4/30/2014
- 14. Cradle to Cradle in the Built Environment14 HOW CAN ONE BECOME CLIMATE NEUTRAL? Source: UNEP 4/30/2014
- 15. Cradle to Cradle in the Built Environment15 HOW CAN A CITY BECOME CARBON NEUTRAL? Source: Copenhagen climate plan 4/30/2014
- 16. Cradle to Cradle in the Built Environment ? THE GREENEST HOUSE IS THAT, THAT IS NEVER BUILT? 16 Source: Unknown 4/30/2014
- 17. Cradle to Cradle in the Built Environment Source: Toyota 17 TREES WITH ZERO EMISSIONS? 4/30/2014
- 18. Cradle to Cradle in the Built Environment ? TREES HAVE BENEFICIAL EMISSIONS Source: EPEA 18 Absorbs CO2 Produces Oxygen Produces biomass Supports biodiversity Provides habitat to many species Filters the air Makes soil ………. etc. 4/30/2014
- 19. Cradle to Cradle in the Built Environment Source: http://atsukojoe.wordpress.com 19 HOW HUMANS COULD HAVE A………………… …………………BIG BENEFICIAL FOOTPRINT 4/30/2014
- 20. Cradle to Cradle in the Built Environment ? AND HOW BUILDINGS COULD HAVE A………………… …………………BIG FOOTPRINT! Source: Unknown 20 4/30/2014
- 21. Cradle to Cradle in the Built Environment Source: http://www.stefanoboeriarchitetti.net/ 21 BUILDINGS LIKE TREES – CITIES LIKE FORESTS 4/30/2014
- 22. Cradle to Cradle in the Built Environment QUALITY INGREDIENTS + QUALITY DESIGN = QUALITY PRODUCTS = 22 Source: EPEA 4/30/2014
- 23. Cradle to Cradle in the Built Environment UNKNOWN INGREDIENTS & UGLY DESIGN = LOW QUALITY PRODUCTS = ? 23 Source: EPEA 4/30/2014
- 24. Cradle to Cradle in the Built Environment Source: http://www.businessweek.com Source: http://home.howstuffworks.com 24 INDOOR AIR QUALITY 4/30/2014
- 25. Cradle to Cradle in the Built Environment HAITI & TURKEY. BAD DESIGN & UNKNOWN INGREDIENTS = CATASTROPHE Source: EPEA 25 4/30/2014
- 26. Cradle to Cradle in the Built Environment OFF-GASSING OF CHILDREN'S TOYS QUALITY QUESTION Source: HUI 26 4/30/2014
- 27. Cradle to Cradle in the Built Environment OFF-GASSING OF “NATURAL” CARPET QUALITY QUESTION Source: HUI 27 4/30/2014
- 28. Cradle to Cradle in the Built Environment ? - Based on Stewart Brand, How Buildings Learn, 1994 28 4/30/2014
- 29. Cradle to Cradle in the Built Environment BIOLOGICAL & TECHNICAL METHOBOLISMS Source: EPEA 29 4/30/2014
- 30. Cradle to Cradle in the Built Environment SERVICE PRODUCTS - Upcycled of re-used at the same or a higher quality in a technical environment Source: EPEA 30 4/30/2014
- 31. Cradle to Cradle in the Built Environment CONSUMPTION PRODUCTS - Cascade models for creating added value for the natural environment as “food” 31 Source: EPEA Source: http://methodhome.com/ocean-plastic/ 4/30/2014
- 32. Cradle to Cradle in the Built Environment Source: EPEA Source: http://methodhome.com/ocean-plastic/ CONSUMPTION PRODUCTS - Cascade models for creating added value for the natural environment as “food” Source: Bor, A., Hansen, K., Goedkoop, M., Rivière, A., Alvarado, C., & van den Wittenboer, W. (2011). Usability of life cycle assessment for cradle to cradle purposes. Utrecht: NL Agency. 32 4/30/2014
- 33. Cradle to Cradle in the Built Environment MINIMIZE THE NEGATIVE FOOTPRINT…. …. WHILE OPTIMIZING THE POSITIVE 33 Source: Based on image by Royal Haskoning 4/30/2014
- 34. Cradle to Cradle in the Built Environment34 4/30/2014
- 35. Cradle to Cradle in the Built Environment CONTEXT SPECIFIC PRINCIPLES - Hannover Principles - Almere Principles - Venlo Principles - Limburg Principles - Marina Principles - C2C Architects Manifesto - C2C Architecture Charter 35 4/30/2014
- 36. Cradle to Cradle in the Built Environment There is not yet a 100% C2C building, highway or airport New approaches are required to get there. Focus on Innovation instead of Certification 36 4/30/2014
- 37. Cradle to Cradle in the Built Environment FRAMEWORK: CRADLE TO CRADLE CRITERIA FOR THE BUILT ENVIRONMENT PLANNING GUIDE How To Plan A Big Beneficial Footprint; Guide To Innovation Tools For Cradle To Cradle-Inspired Value In Building Developments. REGISTRY http://www.rsm.nl/research/departments/technology-and-operations-management/research/cradle-to-cradle-for-innovation- and-quality/registry 37 4/30/2014
- 38. Cradle to Cradle in the Built Environment C2C® CRITERIA FOR THE BUILT ENVIRONMENT 38 Download Dutch version 4/30/2014
- 39. Cradle to Cradle in the Built Environment - Definition of a C2C building - Criteria based on C2C principles - Implementation criteria - Measuring intentions, milestones & roadmaps - Defining C2C energy C2C® CRITERIA FOR THE BUILT ENVIRONMENT 39 4/30/2014
- 40. Cradle to Cradle in the Built Environment DEFINITION OF A CRADLE TO CRADLE® BUILDING “Cradle to Cradle building contains defined elements that add value and celebrate innovation and enjoyment by measurably enhancing the quality of - materials, - biodiversity, - air, - and water, - using current solar income, - being deconstructable - and recyclable, - and performing diverse practical and life-enhancing functions for its stakeholders to holistically improve the economy, ecology and social equity.” 40 4/30/2014
- 41. Cradle to Cradle in the Built Environment C2C® CRITERIA FOR THE BUILT ENVIRONMENT 1. State your intentions EVERYTHING IS A NUTRIENT FOR SOMETHING ELSE 2. Quality of materials – Defined pathways – Defined use periods – Design for disassembly 3. Soil production, Bio-nutrients 4. Climate, Air and Sound quality 5. Water quality USE CURRENT SOLAR INCOME 6. Produce more energy then one needs by using current solar income CELEBRATE DIVERSITY 7. Bio-diversity, Conceptual-diversity, Social-diversity, Cultural- diversity 41 4/30/2014
- 42. Cradle to Cradle in the Built Environment THE PRINCIPLE CRITERIA 1. STATE YOUR INTENTIONS. Which C2C principles do you plan to implement by when? Which Goals do you plan to declare? 42 4/30/2014
- 43. Cradle to Cradle in the Built Environment EXAMPLE: C2C ROADMAP, measurable goals and milestones in a defined period - Desso Source: www.desso.com 43 4/30/2014
- 44. Cradle to Cradle in the Built Environment THE PRINCIPLE CRITERIA Example of Goals for the sites: “In Ten Years Our Site is Profitably Energy- Positive” - Keep Investment at Home - Generate, Sell, and Buy Power - Install & Maintain the Systems 44 4/30/2014
- 45. Cradle to Cradle in the Built Environment THE PRINCIPLE CRITERIA Example of Goals for Materials: “In ten years 90 percent of the materials used in our building will have C2C materials passports” 45 4/30/2014
- 46. Cradle to Cradle in the Built Environment EVERYTHING IS A NUTRIENT FOR SOMETHING ELSE 2. DEFINE MATERIALS AND THEIR INTENDED USE PATHWAYS (a) whose contents are measurably defined in technical or biological pathways from manufacturing through use and recovery and (b) whose impacts are measurably beneficial for human health and the environment. 46 4/30/2014
- 47. Cradle to Cradle in the Built Environment EXAMPLE: - DESSO AirMaster® A carpet which ensures cleaner air in your home or office Source: DESSO 47 4/30/2014
- 48. Cradle to Cradle in the Built Environment EXAMPLE: - DESSO AirMaster® A carpet which ensures cleaner air in your home or office Source: DESSO 48 4/30/2014
- 49. Cradle to Cradle in the Built Environment C2C MATERIAL PASSPORTS & MATERIAL BANKING - combined with Building Information Models (BIM) Source: Based on multiple sources Source: www.ibom.biz 49 4/30/2014
- 50. Cradle to Cradle in the Built Environment Definition Materials Passport: Set of data describing defined characteristics of materials in products that give them value for recovery and reuse. Passports are a marketplace mechanism to encourage product designs, material recovery systems, and chain of possession partnerships that improve the quality, value, and security of supply for materials so they can be reused in continuous loops or closed loops or beneficially returned to biological systems. For other definitions please refer to Resource Repletion, Role of Buildings, Katja Hansen, Michael Braungart, Douglas Mulhall, The Springer Encyclopaedia of Sustainability Science and Technology, 2012, pp. 9096-9117 ISBN 978-0-387- 89469-0 MATERIAL PASSPORTS 50 4/30/2014
- 51. Cradle to Cradle in the Built Environment Source: www.youtube.com EXAMPLE: Maersk 51 4/30/2014
- 52. Cradle to Cradle in the Built Environment Source: www.youtube.com EXAMPLE: Maersk 52 4/30/2014
- 53. Cradle to Cradle in the Built Environment EVERYTHING IS A NUTRIENT FOR SOMETHING ELSE 3. INTEGRATE BIOLOGICAL NUTRIENTS. Recycle biological nutrients and water by integrating topsoil and biomass production into buildings, landscaping, and spatial plans to generate more biomass and clean water than before development of the site. 53 4/30/2014
- 54. Cradle to Cradle in the Built Environment EXAMPLE: - QUANTIFYING NUTRIENT RECYCLING - BASIS FOR C2C Water environment & technology 1997 Source: HUI 54 4/30/2014
- 55. Cradle to Cradle in the Built Environment 4/30/201455
- 56. Cradle to Cradle in the Built Environment EXAMPLE: - NIOO BUILDING 56 4/30/2014 Source: http://www.nioo.knaw.nl
- 57. Cradle to Cradle in the Built Environment EVERYTHING IS A NUTRIENT FOR SOMETHING ELSE 4. ENHANCE CLIMATE, AIR AND SOUND QUALITY. Actively contribute to measurably improving air quality so the indoor air is healthier for occupants than before it entered the building and provides a comfortable climate for occupants. 57 4/30/2014
- 58. Cradle to Cradle in the Built Environment EXAMPLE: - Mosses for uptake and conversion of fine particulates EXAMPLE: Source: Prof. Frahm – Uni Bonn 58 4/30/2014
- 59. Cradle to Cradle in the Built Environment EXAMPLE: - Happy Healthy School EXAMPLE: Source: http://www.happyhealthyschool.com/ 59 4/30/2014
- 60. Cradle to Cradle in the Built Environment EXAMPLE: - Green walls in office spaces EXAMPLE: Source: http://www.truestars.nl/Page/299875_groene-wanden-mos-panelen.aspx 60 4/30/2014
- 61. Cradle to Cradle in the Built Environment EVERYTHING IS A NUTRIENT FOR SOMETHING ELSE 5. ENHANCE WATER QUALITY. Measurably improve water quality so the water is healthier for biological metabolisms than before it entered the building. 61 4/30/2014
- 62. Cradle to Cradle in the Built Environment EXAMPLE: - COVENT GARDEN: Urban applications of bionutrient recycling in temperate climates Source: Steven Beckers 62 4/30/2014
- 63. Cradle to Cradle in the Built Environment USE CURRENT SOLAR INCOME 6. INTEGRATE RENEWABLE ENERGY. Integrate renewable energy (current solar and gravitational income) into buildings and area plans so the building and site generate more energy than they use. 63 4/30/2014
- 64. Cradle to Cradle in the Built Environment EXAMPLE: - Building integrated PV in BSH building Park 20|20 (William McDonough + Partner) Source: http://daylightaward.nl 64 4/30/2014
- 65. Cradle to Cradle in the Built Environment CELEBRATE DIVERSITY 7. ACTIVELY SUPPORT BIODIVERSITY. Integrate measurable species diversity so the area supports more diversity than before development. 65 4/30/2014
- 66. Cradle to Cradle in the Built Environment EXAMPLE: - Ferrer Research & Development Center: Releasing endangered butterfly species every week (William McDonough + Partner) EXAMPLE: Source:http://www.mcdonoughpartners.com 66 4/30/2014
- 67. Cradle to Cradle in the Built Environment CELEBRATE DIVERSITY 8. CELEBRATE CONCEPTUAL DIVERSITY WITH INNOVATION. Focus on special beneficial features of a building and integrating innovative components that are beneficial for the well-being of occupants and the environment. 67 4/30/2014
- 68. Cradle to Cradle in the Built Environment EXAMPLE: - Park20|20 (William McDonough + Partner) EXAMPLE: Source: www.bouwwereld.nl 68 4/30/2014
- 69. Cradle to Cradle in the Built Environment EXAMPLE: - NIOO BUILDING (Claus and Kaan Architects) Source: http://www.nioo.knaw.nl 69 4/30/2014
- 70. Cradle to Cradle in the Built Environment THE REGISTRY For more information 70 4/30/2014
- 71. Cradle to Cradle in the Built Environment “Cradle to Cradle-Inspired Element support the C2C principles, intentions and goals of stakeholders by integrating diverse value- added functions. The integration of quality, added value, and beneficial impacts.” C2C-INSPIRED ELEMENTS Source: Building Registry 71 4/30/2014
- 72. Cradle to Cradle in the Built Environment EXAMPLE OF A C2C-INSPIERED ELEMENT: - Atrium 4/30/201472 Source: Steven Beckers
- 73. Cradle to Cradle in the Built Environment EXAMPLE OF A C2C-INSPIERED ELEMENT: Atrium 4/30/201473 Source: Building Registry Source: Building Registry
- 74. Cradle to Cradle in the Built Environment EXAMPLE OF A C2C-INSPIERED ELEMENT: - Active Green Facade 4/30/201474 Source: www.youtube.com
- 75. Cradle to Cradle in the Built Environment “These are inexpensive quick‐win features that inspire others to implement C2C elsewhere. The most important ingredients; innovation and fun!” C2C-INSPIRED DELIGHTS 4/30/2014 75 Source: Building Registry
- 76. Cradle to Cradle in the Built Environment EXAMPLES OF A C2C-INSPIERED DELIGHTS - Use kinetic energy from stairs or revolving doors to operate coffee machine 4/30/201476 Source: http://inhabitat.com/energy-generating-revolving-door-by-boon-edam/
- 77. Cradle to Cradle in the Built Environment EXAMPLES OF A C2C-INSPIERED DELIGHTS - Generating fun and electricity together: Kinetic energy dance floor 4/30/201477 Source: http://www.treehugger.com/culture/five-green-nightclubs-where-you-can-party-the-night-away.html/
- 78. Cradle to Cradle in the Built Environment EXAMPLES OF A C2C-INSPIERED DELIGHTS - C2C-inspired Tweet or Downloadable apps or screensavers that tell a C2C- inspired story 4/30/201478 Source: http://appyourservice.nl/portfolio/park2020-app//
- 79. Cradle to Cradle in the Built Environment PLANNING GUIDE For more information see: http://www.rsm.nl/research/decision- information-sciences/research/cradle-to- cradle-for-innovation-and-quality/registry/ 4/30/201479
- 80. Cradle to Cradle in the Built Environment A LA CARTE APPROACH - Modular innovation tools: appetizer - main course - desert 4/30/201480 Source: Planning Guide
- 81. Cradle to Cradle in the Built Environment FINANCIAL INNOVATION POTENTIAL 4/30/201481 Source: Planning Guide
- 82. Cradle to Cradle in the Built Environment Marleen Lodder PhD candidate | Erasmus University Rotterdam | www.marleenlodder.nl | @LMLodder @ Dutch Research Institute For Transitions (DRIFT) Burgemeester Oudlaan 50 | M5-37 | 3062 PA Rotterdam | The Netherlands | +31 10 4089775 | lodder@drift.eur.nl | www.drift.eur.nl @ ROTTERDAM SCHOOL OF MANAGEMENT Academic Chair ‘Cradle to Cradle for Innovation and Quality’ Burgemeester Oudlaan 50 | T9-18 | 3062 PA Rotterdam | The Netherlands | +31 10 4082022 | mlodder@rsm.nl | www.rsm.nl Follow me on: Thanks for your attention! 82 4/30/2014
- 83. ERASMUS UNIVERSITY ROTTERDAM Rotterdam School of Management (RSM) & Dutch Research Institute for Transitions (DRIFT) Workshop Triple Tople Line @ UT April 30th 2014 Academic Chair ‘Cradle to Cradle for Innovation and Quality’ Cradle to Cradle® and C2C® are registered trademarks held by McDonough Braungart Design Chemistry, LLC (MBDC).
- 84. Cradle to Cradle in the Built Environment ASSIGNMENT – Introduction first ideas on integral concept for “Lekker Venlo” – Which C2C principle(s)? – What are the added values? – Economic, – Ecologic, – Social Equity 4/30/2014 84
- 85. Cradle to Cradle in the Built Environment ASSIGNMENT – Groupwork: Fill in the fractal triangle for the first ideas • Again, the goal is not to balance competing perspectives but to optimize and maximize value in all areas of the triangle through intelligent design. 4/30/2014 85 McDonough, W., & Braungart, M. (2002). Design for the triple top line: New tools for sustainable commerce. Corporate Environmental Strategy, 9(3), 251-258.
- 86. Cradle to Cradle in the Built Environment ASSIGNMENT Economy-Economy sector: Here we are in the realm of extremely pure capitalism and the questions we ask would certainly include: • Can I make my product or provide my service at a profit? • We tell our commercial clients that if the answer is no, don’t do it. • As we see it, the goal of an effective company is to stay in business as it transforms, providing shareholder value as it discovers ways to generate positive social and environmental effects. 4/30/2014 86 McDonough, W., & Braungart, M. (2002). Design for the triple top line: New tools for sustainable commerce. Corporate Environmental Strategy, 9(3), 251-258.
- 87. Cradle to Cradle in the Built Environment ASSIGNMENT Economy-Equity sector: We consider questions of profitability and fairness. • Are the employees producing a promising product earning a living wage? 4/30/2014 87 McDonough, W., & Braungart, M. (2002). Design for the triple top line: New tools for sustainable commerce. Corporate Environmental Strategy, 9(3), 251-258.
- 88. Cradle to Cradle in the Built Environment ASSIGNMENT Equity-Economy sector: As we continue on to Equity-Economy, our focus shifts more towards fairness – we begin to see Economy through the lens of Equity. Here we might ask: • Are men and women being paid the same for the same work? • Are we finding new ways to honor everyone involved, regardless of race, sex, nationality or religion? 4/30/2014 88 McDonough, W., & Braungart, M. (2002). Design for the triple top line: New tools for sustainable commerce. Corporate Environmental Strategy, 9(3), 251-258.
- 89. Cradle to Cradle in the Built Environment ASSIGNMENT Equity-Equity sector: In the extreme Equity corner, the questions are purely social: • Will the new factory improve the quality of life of all stakeholders? 4/30/2014 89 McDonough, W., & Braungart, M. (2002). Design for the triple top line: New tools for sustainable commerce. Corporate Environmental Strategy, 9(3), 251-258.
- 90. Cradle to Cradle in the Built Environment ASSIGNMENT Equity-Ecology sector: In the Ecology corner of the Equity sector, the emphasis shifts again; Equity is still in the foreground, but Ecology has entered the picture. The questions arising at this intersection of values might explore: • The ways in which a product, such as the ecologically sound upholstery fabric, could enhance the health of employees and customers. 4/30/2014 90 McDonough, W., & Braungart, M. (2002). Design for the triple top line: New tools for sustainable commerce. Corporate Environmental Strategy, 9(3), 251-258.
- 91. Cradle to Cradle in the Built Environment ASSIGNMENT Ecology-Equity sector: Continuing to Ecology-Equity, we consider questions of safety or fairness in relation to the entire ecosystem: • Will our product contribute to the health of the watershed? 4/30/2014 91 McDonough, W., & Braungart, M. (2002). Design for the triple top line: New tools for sustainable commerce. Corporate Environmental Strategy, 9(3), 251-258.
- 92. Cradle to Cradle in the Built Environment ASSIGNMENT Ecology-Ecology sector: In the pure Ecology sector we try to imagine how humans can be ‘‘tools for nature’’: • Are we obeying nature’s laws? • Creating habitat? 4/30/2014 92 McDonough, W., & Braungart, M. (2002). Design for the triple top line: New tools for sustainable commerce. Corporate Environmental Strategy, 9(3), 251-258.
- 93. Cradle to Cradle in the Built Environment ASSIGNMENT Ecology-Economy sector: Shifting to Ecology-Economy, commerce re-enters the picture: • Is our ecological strategy economically viable? • Will it enable us to use resources effectively? 4/30/2014 93 McDonough, W., & Braungart, M. (2002). Design for the triple top line: New tools for sustainable commerce. Corporate Environmental Strategy, 9(3), 251-258.
- 94. Cradle to Cradle in the Built Environment ASSIGNMENT Economy-Ecology sector: Finally, we come to Economy-Ecology, where we encounter many questions that relate to the triple bottom line. Here the inquiry tends to focus on efficiency: • Will our production process use resources efficiently? • Will it reduce waste? 4/30/2014 94 McDonough, W., & Braungart, M. (2002). Design for the triple top line: New tools for sustainable commerce. Corporate Environmental Strategy, 9(3), 251-258.
- 95. Cradle to Cradle in the Built Environment ASSIGNMENT Triple Top Line Design: Each of these questions presents an opportunity for creating value. Together, they signal the possibility of acting with positive intentions across a wide spectrum of human concerns. Such intentions introduce a new standard of product quality, performance and success. 4/30/2014 95 McDonough, W., & Braungart, M. (2002). Design for the triple top line: New tools for sustainable commerce. Corporate Environmental Strategy, 9(3), 251-258.
- 96. Cradle to Cradle in the Built Environment C2C® CRITERIA FOR THE BUILT ENVIRONMENT EVERYTHING IS A NUTRIENT FOR SOMETHING ELSE 2. Quality of materials – Defined pathways – Defined use periods – Design for disassembly 3. Soil production, Bio-nutrients 4. Climate, Air and Sound quality 5. Water quality USE CURRENT SOLAR INCOME 6. Produce more energy then one needs by using current solar income CELEBRATE DIVERSITY 7. Bio-diversity, Conceptual-diversity, Social-diversity, Cultural-diversity 4/30/2014 96
- 97. Cradle to Cradle in the Built Environment FRACTAL TRIANGLE (McDonough W. & Braungart M., 2002) McDonough, W., & Braungart, M. (2002). Design for the triple top line: New tools for sustainable commerce. Corporate Environmental Strategy, 9(3), 251-258. 97 4/30/2014
- 98. Cradle to Cradle in the Built Environment CRADLE TO CARDLE® IN THE BUILT ENVIRONMENT The launch of the Cradle to Cradle Building Manual in Denmark http://www.youtube.com/watch?v=5y63OEgxxjY - William McDonough 10:10-17:50 & 22:15-28:00 http://www.youtube.com/watch?v=REzCGlNY3_U - Michael Braungart 27:30-33:11 (and Douglas Mulhall) 4/30/2014 98