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crashpadder.com
Collaborative Consumption in Action: Building Trust Between Strangers
STEPHEN RAPOPORT -
FOUNDER, CRASHPADDER.COM
OSCAR WILDE


“consistency is the last refuge of the unimaginative”
BIG-BUSINESS MODEL
                                             consumer           consumer
                                                                                consumer
                               consumer

              consumer


                                                                                      consumer


   consumer
                    consumer

                                               Big Business                                       consumer



consumer
                    consumer                                                           consumer




                               consumer
                                                                           consumer                consumer

              consumer                    consumer
                                                          consumer



                                                                           consumer
                                               consumer
COLL-CON MODEL
                                                    consumer              consumer
                                                                                          consumer
                                      consumer

           consumer



                                                               consumer
                      consumer



                                                                                                         consumer
                                 consumer
                                                                          consumer



                                                    consumer
                                                                                     consumer
consumer              consumer
                                 consumer



                                                                                                     consumer


                                                                   consumer
           consumer                consumer




                                                 consumer
WHO PUT SUCH PREMIUM
  ON CONSISTENCY?
EBAY
ZOPA
MY SINGLE FRIEND



      “My mate fancies you...”
THE OLYMPICS

•   3.7m hotel nights during 10 weeks

•   Option 1. Book hotels
    - Est'd £400m expenditure
    - Benefit hotel chain shareholders

•   Option 2. Collaborate
    - Est'd £185m expenditure
    - Benefit local communities
Acceptance rate                        No. Messages
                   Crashpadder.com Trust Building
100%                                                                      12


75%                                                                       9


50%                                                                       6



25%                                                                       3




  Stay 1   Stay 2              Stay 3               Stay 4       Stay 5

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Crashpadder.com - Stephen Rapoport

  • 1. crashpadder.com Collaborative Consumption in Action: Building Trust Between Strangers
  • 2. STEPHEN RAPOPORT - FOUNDER, CRASHPADDER.COM
  • 3. OSCAR WILDE “consistency is the last refuge of the unimaginative”
  • 4. BIG-BUSINESS MODEL consumer consumer consumer consumer consumer consumer consumer consumer Big Business consumer consumer consumer consumer consumer consumer consumer consumer consumer consumer consumer consumer
  • 5. COLL-CON MODEL consumer consumer consumer consumer consumer consumer consumer consumer consumer consumer consumer consumer consumer consumer consumer consumer consumer consumer consumer consumer
  • 6. WHO PUT SUCH PREMIUM ON CONSISTENCY?
  • 9. MY SINGLE FRIEND “My mate fancies you...”
  • 10. THE OLYMPICS • 3.7m hotel nights during 10 weeks • Option 1. Book hotels - Est'd £400m expenditure - Benefit hotel chain shareholders • Option 2. Collaborate - Est'd £185m expenditure - Benefit local communities
  • 11. Acceptance rate No. Messages Crashpadder.com Trust Building 100% 12 75% 9 50% 6 25% 3 Stay 1 Stay 2 Stay 3 Stay 4 Stay 5