Cre8us Profiling Workshop
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This document outlines the agenda for a CPD workshop on developing a school's profile. The workshop includes sessions on creating a compelling story about the school by tapping into audience concerns and using pictures and personal details. It also covers setting up and strategically using a school blog to share content and messages. Additionally, activities are mentioned where pupils and schools can get additional workshops on specific tactics for engagement.
Cre8us Profiling Workshop
- 1. Developing your school’s profileCPD Workshop
- 2. Agenda9am: Welcome9.05am: Introduction9.30am: Workshop one10.30am: Break10.45am: Workshop two11.45am: Strategic context12.15pm: Additional activities12.30pm: Ends
- 3. Welcome
- 4. Welcome School’s profiling projectDom and Cathy
- 6. Introductions 3 minutes to interview your neighbourTheir school? Their role? The background? The challenges? Why develop the profile? Why are you here today? Switch overShare what you’ve learnt with the group
- 8. Why botherYour reputation is important It affects how people react
- 9. The strategic approachTo make sure your hard work gets valuable results
- 10. Workshops
- 11. Creating the compelling story Cathy Connan
- 12. What makes a good storyYou are a reporter on a local newspaper. You have to provide two news stories of 300 words each. You have time to go out on one visit to research a story and will take the other from a press release you have been sent.Review the notifications of the events. Which one will you go to and why?Review the press releases. Which one will you include and why?
- 13. The common lessonsIn the mind of the audienceTap into their concernsPersonaliseThink in pictures
- 14. Your storyYour goalsYour audienceYour messageYour storyChoose your tacticGive it structureNews story structureNewsletter contentVideoPoster campaign
- 15. Creating and managing a school blogDom Breadmore
- 17. What is a blog?
- 18. What do I blog?TextVideoAudioPicturesMore or less any digital content
- 19. How do I blog?
- 20. Setting up a blog todayhttp://www.edublogs.orgFree for basic blogsDesigned for educationPrivileges (http://help.edublogs.org)
- 22. The strategic approachWhat are the goals for your school?What’s the context?What’s the current position?What are you going to do to achieve your goals?How are you going to do it?Put the plan into actionLearn and revise
- 23. Under the skin: context & positionWhat’s happened before?What worked?What failed?What’s your reputation?What are the barriers?What are the obstacles?
- 24. Under the skin: target audienceYou need a relationship so …Who are they?What are their behaviours?What are they interested in?What do they think?What do you want them to think?What do they do?What do you want them to do?What are the gaps?
- 25. Create the campaign: craft the messageWhat actions do you want to elicit?So what do you want to say?How are you going to say it?Where are you going to say it?
- 26. Create the campaign: themeDriven by who you want to talk with and what you want them to thinkSnowballCore is constant; presentation adapts to the environmentGet creative; grab attention
- 27. Form the plan: tactical optionsMedia relationsNewslettersEvent managementPostersAdvertising
- 28. Form the plan: tactical optionsWebsiteBlogPodcastWebcastTwitter
- 30. Pupil WorkshopsPart of the package for change schoolsEnquiry schools can purchase the extraCentre on the tacticThe menu of optionsAdapt to your particular needsBooking formFriday 23 October: Deadline for returning the booking form
- 31. Engagement with Cathy and DomHalf a day for change schoolsTwo hours for enquiry schoolsWhat support do you want?Dom: 07748 146310me@dombreadmore.co.ukCathy: 07976 669089cathy@cathyconnan.com