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Create a sizzling brand!


       Welcome
       Brian A. Kane
   Founder & Principal Consultant
      Three Lakes Consulting
Create a sizzling brand!

 Three Lakes Consulting

  Cultivate the influence you need
    to have a significant impact
   in business or the community
Create a sizzling brand!

 Why a brand?
    ‐ Define yourself
    ‐ Gain influence
Create a sizzling brand!

 What is brand identity?
     ‐ Personality
     ‐ Promise
Create a sizzling brand!
Create a sizzling brand!
Create a sizzling brand!
Create a sizzling brand!
Create a sizzling brand!
Create a sizzling brand!

 10 steps to a
  sizzling brand
Create a sizzling brand!

1. Invest the time
Create a sizzling brand!
2. Discover
yourself
Create a sizzling brand!

3. Create a
value
proposition
Create a sizzling brand!
4. Plan
strategically
Create a sizzling brand!

5. Develop an
identity
package
Create a sizzling brand!

6. Build your
reputation
Create a sizzling brand!

7. Be consistent
Create a sizzling brand!

8. Market
yourself
relentlessly
Create a sizzling brand!

9. Be the
solution
Create a sizzling brand!

10. Evaluate
Create a sizzling brand!
   1.    Invest the time
   2.    Discover yourself
   3.    Create a value proposition
   4.    Plan strategically
   5.    Develop an identity package
   6.    Build your reputation
   7.    Be consistent
   8.    Market yourself relentlessly
   9.    Be the solution
   10.   Evaluate
Create a sizzling brand!

 Questions?
Create a sizzling brand!

 Three Lakes Consulting:
  ‐ Cultivate influence through leadership
    development, communication, marketing
  ‐ Programs: assessment; mentoring/coaching;
    project support, training; consulting
Create a sizzling brand!

 Upcoming seminars:
    ‐ Social Media: Ready, Set, Go! June, 2012.
      More information coming
Create a sizzling brand!

 A special offer:
  ‐   Free one-hour session
  ‐   Today’s PowerPoint
  ‐   Links & articles
  ‐   Blog posts

  ‐   brian@threelakesconsulting.com
  ‐   585.752.1326
                                       Brian A. Kane

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Create A Sizziling Brand