Rebuilding Your Platform
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The document discusses the importance of building a personal platform to enhance visibility, credibility, and recognition. It emphasizes the need for authenticity, accountability, and understanding your audience while cultivating your unique gifts and relationships. The text encourages individuals to develop infrastructure, embrace change, recognize opportunities, and maintain focus in their journey to establish a strong brand.
Rebuilding Your Platform
- 1. Building Your Platform Rhondra O. Willis, Ph.D.
- 2. THIS IS YOUR CALL TO ACTION
- 3. Building a Platform You are MORE than… A Book A Service A Speech An Article A Product A Performance
- 4. What is a Platform? • A platform… – Supports you and your brand YOUare the Brand – Gives you credibility and recognition Separates you from others
- 5. Why do you need a Platform? • Platforms provide visibility and raiseS awareness • Refines your skill set Avoid becoming a Jack/Jill of many trades but master of none
- 6. Cultivate Your Creativity When we cultivate something; we give it everything it needs to grow and mature – we NURTURE it Cultivating takes timeand effort but it is a PROCESS that produces a harvest
- 7. Everyone has a unique gift Cultivate partners and clients ------ r e a c h beyond your usual circle Really listen to your base and what attracts them to you Our attraction vibration is innate and draws others
- 8. Authenticity
- 9. Building YOUR Brand • Articulate Articulate Articulate • Understanding and Building Goodwill • Accountability Drive Innovation and Impart Inspiration
- 10. Articulate Articulate Articulate • Who is your target audience? • What do they value? • How will you reach them?
- 11. Now What ? ? ? Be Accountable Change Course Develop your ACTION Plan
- 12. Now What ? ? ? Step Out Build infrastructure early and revisit it often – it creates a foundation for your platform Change can be scary but it often births wonderful and new experiences
- 13. Goodwill Developing goodwill; not being THE GoodwillTM is key in developing your brand and your business Do not devalue yourself in the marketplace
- 14. Yourself Allow gray areas to exist… Sometimes you won’t know the answer
- 15. Yourself It takes a village to birth and raise a great brand – lean on your TRUSTED friends Be careful not to expose your newborn ideas to everyone – everyone cannot be trusted with your newborn
- 16. Yourself Some events happen organically; meaning you do not orchestrate them… continue to plan but also allow flexibility to enter and develop in your plan It is OK to incubate your idea or vision until it is time; Don’t force a premature birth due to a perceived lack of time Timing is critical
- 17. Often the very best plans are the ones that we do not create OR design… learn to recognize an opportunity when it enters into your space – quickly mourn long-standing dreams and move onto new ones… Yourself
- 19. Final Thoughts Challenge Yourself It takes Discipline Give it YOUR Personal Best Give it your ALL with immersion and focus www.rhondrawillis.com