Create Massive Demand for Your Business
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The document by Paul Anderson outlines strategies for creating massive demand for a business through differentiation, strategic partnerships, and visibility. It emphasizes the importance of competitive analysis, connecting with influencers, and utilizing various media for promotion. Readers are encouraged to engage in research, self-promotion, and meaningful outreach to establish visibility and reputation in their industry.
Create Massive Demand for Your Business
- 1. Create Massive Demand for Your Business presented by Paul Anderson, Career Columnist, Speaker, Career Strategist
- 2. Featured By
- 3. TV Co-Host
- 5. What is the secret to massive demand?
- 6. Three Key Ingredients • Differentiation • Strategic Partnerships • Massive Visibility
- 7. Chapter I
- 8. Who are the players?
- 9. Competitive Analysis • Industry Celebrities (National, Local) • Colleagues • Conversations
- 10. National Research • Best-Selling Authors • Keynote Speakers (e.g. AMA Conferences) • Mentioned in Media (BusinessWeek, WSJ)
- 12. Keynote Speakers
- 14. Now What? • Check out their websites (About Us) • Look at their online profiles • Do they have a blog or Twitter account? • Google them
- 15. Local Research • Word-of-Mouth (e.g. Rod Brooks) • MarketMix 2011 • Mentioned in Media (Seattle Times, KOMO) • Search Results from Social Media
- 16. Lori’s LinkedIn
- 17. Lori’s Biznik
- 18. Lori’s Twitter
- 19. Who am I up against?
- 20. LinkedIn
- 21. Biznik
- 22. Twitter
- 23. FollowerWonk
- 27. How do you stack up?
- 28. Want to write a brilliant profile?
- 29. R&D
- 30. Which area can I become an expert in?
- 31. Listen to Conversations • Media (National, Local) • Top Blogs, Twitter • LinkedIn (Answers, Groups, Events) • Biznik (Articles, BizTalk, Groups, Events)
- 32. Media Research
- 33. Blogs
- 34. LinkedIn Answers
- 35. Biznik Articles
- 36. LinkedIn Groups
- 37. Biznik Groups
- 38. Twitter Lists & Favorites
- 41. What’s not being said?
- 42. You can be the expert in this area!
- 44. Table Topic What is your company’s USP?
- 45. Chapter II
- 46. Who has the power?
- 47. Connect w/ Influencers • Industry Leaders • Aspirational Contacts • Super Connectors
- 48. How to reach out without getting marked as “spam”?
- 50. Become interested in them first!
- 52. Learn about their professional history
- 55. Mutual contacts?
- 56. Biznik
- 57. Twitter
- 59. Biznik
- 60. If you have to cold call...
- 62. Table Topic Make a list of ten people you need to connect with
- 63. Chapter III
- 64. How do I create massive visibility?
- 65. Promotion • Traditional Media • Social Media • Strategic Partnerships
- 69. Connect w/ group manager
- 72. Also Consider • Earning media attention • Public speaking • Writing white papers or articles • Strategic volunteering • Blogging, Tweeting, and Podcasting
- 73. Crash Course in Media • Decide on outlets (be specific) • Find the right contacts (e.g. journalist, reporter, columnist) • Build a relationship (comment, send emails) • Pitch a story (not about you)
- 74. Review • Know thy competition • R&D • Connect w/ Influencers • Engage in self-promotion
- 76. It’s not the best products or services...
- 77. It’s the ones lots of people know about...
- 78. Questions? Contact Me: Paul Anderson paul@prolango.com @prolango | www.linkedin.com/in/prolango Visit www.prolango.com for Seminars, Workshops, Career Mixers
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