Creating A Winning Target School Strategy
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The document is a recap of a webinar discussing the importance of revisiting and optimizing target school recruiting strategies for companies facing challenges in securing talent. It emphasizes using data-driven insights to evaluate current schools, consider adding or removing institutions, and align strategies with future organizational needs. Key takeaways include focusing on fact-based evaluations, understanding the balance between relationships and performance, and the need for a clear employer value proposition.
Creating A Winning Target School Strategy
- 1. February 10th, 2015 Target School Webinar Presented By: Paul O’Shea LinkedIn: https://www.linkedin.com/pub/paul-o-shea/0/895/463
- 2. Webinar Agenda – A Recap TARGET SCHOOL STRATEGY WEBINAR 2 • For many employers, a successful campus recruiting season is crucial in securing the best talent for their organization and fulfilling the year's hiring goals. • But a growing number of companies are finding that “success” is becoming more and more elusive due to a number of factors and now they are beginning to ask some provocative questions about why their current school list is not actually delivering the results they need. • We also recognize that school selection can be a very emotional discussion and that deep school relationships built over time can make change very challenging but many leading companies are beginning to ask the hard questions about their return on the investment but more importantly, how they can gain some new competitive edge to position their company for success over the next 5-10 years? universumglobal.com
- 3. Let data and insight be your foil!!! TARGET SCHOOL STRATEGY WEBINAR 3universumglobal.com
- 4. It’s all about where to go……or is it?? TARGET SCHOOL STRATEGY WEBINAR 4universumglobal.com
- 5. 5 ? “Every time I mention evaluating our target school list it becomes an emotionally charged discussion and we never reach a solution” “We are transforming as an organization to have more of a tech focus over the next 5 years and so we need to significantly increase our STEM intake but I don’t know where to start?” “We have aspirational goals to be a more diversified organization but we continue to miss our goals each year – how do we change that?”
- 6. 6 ?“We got less than 10% of our hires last year from half our target schools…what’s wrong?” “I’ve been going to the same schools for the last few years but in the last 2 years I have noticed my yield has been declining and I cannot definitively explain why?” “It has been a few years since we evaluated our school list and I want to know what best practice is”
- 7. These questions all sit in one of the following 3 buckets TARGET SCHOOL STRATEGY WEBINAR 7 How are my current schools performing? Evaluation Do I need to consider adding new schools? Addition Do I need to reduce my school list? Removal
- 8. These questions all sit in one of the following 3 buckets TARGET SCHOOL STRATEGY WEBINAR 8 But the most critical question we need to ask is: “Does my company have a Target School Strategy that is based on a 1-3 (or 5) year timeframe outlining the talent demand plan that will enable my organization to confidently find and attract the required talent based on future needs of the organization?”
- 10. 10 Do we start looking for talent before we have properly defined what talent we need?
- 11. Ultimately your target school strategy needs to outline a plan to optimize talent supply and demand TARGET SCHOOL STRATEGY WEBINAR 11 Talent Supply Talent Demand universumglobal.com
- 12. What is your break even point? TARGET SCHOOL STRATEGY WEBINAR 12 Cost Yield Strong campus relationships or strong ROI metrics?
- 13. A target school strategy is critical now more than ever because TARGET SCHOOL STRATEGY WEBINAR 13 Traditional career paths no longer apply New competitors now fishing in your talent pools Business requirements are changing Recruiting is becoming more costly Virtual and social recruiting will force a new paradigm universumglobal.com
- 14. Understanding supply at a granular level is also critical to be able to determine, with tolerance, how many schools you need in order to achieve your hiring targets TARGET SCHOOL STRATEGY WEBINAR 14 1348 255 123 8 19% 9% 0.6% Total Engineering Degrees Total Female Engineers Total Diverse Female Engineers Total African American Female Engineers (6% when you exclude non- residents) Source: National Center for Education Statistics (18% when you exclude non-residents)
- 15. So what criteria are most commonly used? TARGET SCHOOL STRATEGY WEBINAR 15 Quality Quantity Diversity Fit Relationships Expertise R&D Alumni Investments Past Success Location Competition Case Studies universumglobal.com
- 16. Less opinion – more fact! TARGET SCHOOL STRATEGY WEBINAR 16 Virtual = 5% Supplementary Schools = 15% Foundational Schools = 80% Using integrated fact based calculations – you can now segment your schools based on their role in your school strategy Role: Foundational or supplementary or virtual Performance expectations: 80% of hires from foundation schools Performance based investment: If your school delivers above target market share and high quality
- 18. Key takeaways? TARGET SCHOOL STRATEGY WEBINAR 18 1. Use data and facts to bring objectivity to this challenging issue 2. Look inward first…..then determine your strategy 3. Good relationship or good performance? 4. Get granular and measure performance at that level 5. Be pragmatic – the best talent for others may not be the best talent for you 6. How you choose and weight selection criteria is your call 7. Know your Employer Value Proposition 8. Do not forget social!!!!
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