Creating an SMM Program that Drives Business Value and Creates Raving Fans
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The document discusses strategies for creating a successful strategic meetings management program at Autodesk, focusing on fostering organic growth and generating business value. It outlines the importance of engaging stakeholders, educating them, and showcasing measurable savings. Additionally, it describes a detailed 33-step value-add process, project management tools, and the use of reporting to track effectiveness and savings.
Creating an SMM Program that Drives Business Value and Creates Raving Fans
- 1. Creating an SMM Program that Drives Business Value & Creates Raving Fans
- 2. SMM at Autodesk Year 4 of the program Part of Travel Department Stakeholders both event & administrative professionals 200 meetings annually from 10 – 12,000 attendees Organic growth, no mandate
- 3. How do you grow a Strategic Meetings Management Program without a mandate?
- 6. What can you give them that they cannot get themselves? Make them VIPs Let them take credit Educate them (contract reviews) Let them know what to expect
- 9. Show Me the Money 0% 5% 10% 15% 20% 25% 30% 35% 40% Small Meetings Premier Events Contract Reviews % Savings 2014 2015 2016
- 10. Meeting & Event Stakeholders Legal & Risk Safety & Security Finance & Procurement Travel Marketing Sales Other Stakeholders T’s & C’s Insurance Liability Compliance Savings Visibility Duty of Care Customer Engagement Lead Generation Branding & Awareness Education Time Upsell
- 11. Process & Tools
- 12. 33 Step VALUE ADD Process Sourcing • RFP • Budget comparison • Bid report • Venue selection Contracting • Funding • Detailed budget • Agreement • Approval Follow Up • Important dates • Post event audit • Feedback • Reporting
- 14. Email Templates Bid report Detailed budget & paying for your meeting Request contract Contract signature & savings Rooming list / cut-off date reminder Planner & CSM pre-event details Event success / feedback Final bill & pick up
- 16. Sourcing Workbook Function space calculations Budget comparison Detailed budget estimates Savings Calculations w/ benchmarks Negotiating points Deposits & calculations Post contract dates Pickup report
- 18. Reporting Budget Report Total contracted value Total savings & Savings RFP Status Awarded In Progress Cancelled Charts Savings by quarter Total/Full service/# RFP’s Savings vs. Target Project pipeline with status
- 21. Project Management Manage tasks by project Project templates Manage tasks across projects Pass tasks/projects from one team member to another Reporting
- 22. Cvent Great for limited number of simultaneous projects
- 23. Other options
- 24. Thank You