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How We Did It: Promoting the Cvent CONNECT App

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The document outlines a successful strategy for promoting the Cvent Connect app, achieving over 100% logins. Key steps included gathering the team, creating a marketing plan, promoting the app, educating internal ambassadors, and monitoring metrics. Ultimately, 78% of attendees downloaded and logged in to the app.

Technology
Related topics:
Mobile Apps Overview • Event Marketing Trends
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HOW WE DID IT: Promoting the Cvent CONNECT App
CONNECT App Success! Over 100% Logins
5 Essentials for Success
1. Gather the Team
It Takes a Village Video
2. Create the Plan
Marketing Timeline…
How We Did It: Promoting the Cvent CONNECT App
3. Promote
How We Did It: Promoting the Cvent CONNECT App
How We Did It: Promoting the Cvent CONNECT App
How We Did It: Promoting the Cvent CONNECT App
How We Did It: Promoting the Cvent CONNECT App
How We Did It: Promoting the Cvent CONNECT App
How We Did It: Promoting the Cvent CONNECT App
How We Did It: Promoting the Cvent CONNECT App
How We Did It: Promoting the Cvent CONNECT App
How We Did It: Promoting the Cvent CONNECT App
4. Educate
Internal ambassadors Speakers Moderators Train Everyone
Internal ambassadors Speakers Moderators Train Everyone
Internal ambassadors Speakers Moderators Train Everyone
5. Monitor the Metrics
How We Did It: Promoting the Cvent CONNECT App
How We Did It: Promoting the Cvent CONNECT App
Mobile App Update 78% CONNECT attendees downloaded and logged in
Thank You

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How We Did It: Promoting the Cvent CONNECT App