Creating and Delivering a Great Presentation-LA.pdf

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Deanne Wilk, MPS, BSN, RN, CCDS, CCDS-O, CDIP, CCS
CDI Education Specialist
HCPro/ACDIS
Creating and Delivering a Great Presentation

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Objectives
• Learn how to prepare and organize objectives and
content for a presentation
• Develop insight into how to design a presentation
• Understand key concepts for delivery of a presentation

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A Great Presentation Is….
Engaging, informative, organized, visual, confident, interactive,
concise, memorable, persuasive, relevant, well-rehearsed,
authentic, dynamic, clear, audience-focused, structured,
impactful, well-designed, professional, articulate, enthusiastic,
effective storytelling, appropriate tone, compelling, audience
participation, effective use of visuals, seamless transitions,
effective use of audio/video, tailored to the audience, well-
paced, well-supported with evidence, memorable conclusion.

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What We Think Makes a Good or Bad Presentation…

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The Audience Audience analysis: Understand the demographics, background, and
knowledge level of your audience. Tailor your content, language,
and examples to resonate with them.
Audience engagement: Keep the audience actively involved
throughout the presentation. Encourage questions, facilitate
discussions, and incorporate interactive elements to foster
participation.
Clear communication: Deliver your message clearly and concisely,
ensuring that the audience understands the key points. Use
appropriate language, avoid jargon, and provide relevant
explanations when needed.
Adaptability: Be adaptable to the audience's reactions and
feedback. Gauge their level of understanding and adjust your pace,
tone, and level of detail accordingly.
Empathy and connection: Show empathy towards the audience's
perspective, interests, and concerns. Connect with them on an
emotional level by sharing relatable stories or experiences.
Value and relevance: Focus on delivering content that is valuable
and relevant to the audience. Address their pain points, offer
solutions, and provide practical takeaways that they can apply in
their own lives or work.

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Preparing the Content
Define your objective: Determine the purpose of your presentation and what you
want to achieve.
Define
Identify the audience: Understand who will be attending and tailor your content
accordingly.
Identify
Create an outline: Organize your main ideas and key points in a logical and coherent
structure.
Create
Develop content for each slide: Pulling from your outline then adding in supporting
details, visuals, and data as needed. Be sure not to follow copyright laws and also to
reference data and quoted material.
Develop
Keep it concise: Aim for clear and succinct information to maintain audience
engagement.
Keep
Use visuals effectively: Incorporate relevant images, graphs, charts, or diagrams to
enhance understanding and retention.
Use

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Creating Objectives
Understand your purpose: Start by clearly defining the overall purpose of your
presentation. Ask yourself, "What do I want to achieve?" Your objective should
align with the broader goals you have for the presentation.
Consider your audience: Think about who will be attending your presentation.
Consider their background, knowledge level, interests, and expectations.
Understanding your audience will help you tailor your objectives to meet their
needs and engage them effectively.
Focus on key messages: Identify the main points or key messages you want to
convey through your presentation. These messages should be concise, specific,
and aligned with your overall purpose. Limiting your objectives to a few key
messages will help you maintain focus and clarity.
Use SMART criteria: Apply the SMART framework to your objectives to make
them more effective. SMART stands for Specific, Measurable, Achievable,
Relevant, and Time-bound. Here's how you can incorporate these elements
into your objectives.
Developing objectives for your PowerPoint presentation is an essential step in ensuring its effectiveness.
Objectives provide clarity and purpose, guiding the content and structure of your presentation.
Here's further information on how to develop objectives:

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Creating Objectives, cont.
Prioritize objectives: If you have multiple objectives, prioritize them
based on their importance and relevance. Consider the logical flow of
your presentation and ensure that your objectives are presented in a
cohesive manner.
Review and refine: Once you have developed your objectives, review
them to ensure they are clear, specific, and aligned with your purpose.
Revise and refine them as needed to make them more effective.
Remember that objectives serve as a roadmap for your presentation
and help you stay focused. By developing clear and concise objectives,
you can create a more impactful and successful PowerPoint
presentation.
Developing objectives for your PowerPoint presentation is an essential step in ensuring its effectiveness.
Objectives provide clarity and purpose, guiding the content and structure of your presentation.
Here's further information on how to develop objectives:

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Additional Categories of Objectives
• Knowledge: Arrange, cite, communicate, define, duplicate, give, label, list, memorize, name, order, provide,
quote, recall, recognize, relate, remember, repeat, reproduce, state
• Comprehension: Allocate, assign, classify, describe, designate, discuss, explain, express, identify, indicate,
locate, match, paraphrase, recognize, report, restate, review, select, sort, tell, translate
• Application: Apply, chart, choose, demonstrate, distribute, document, dramatize, employ, execute, illustrate,
implement, interpret, operate, order, perform, practice, present, produce, record, schedule, sketch, solve, train,
use
• Analysis: Analyze, appraise, calculate, categorize, compare, contrast, criticize, determine, diagram,
differentiate, discriminate, distinguish, examine, experiment, inventory, investigate, question, survey, test, verify
• Synthesis: Arrange, assemble, collect, compose, compute, conduct, construct, control, coordinate, create,
design, develop, devise, discover, establish, extend, find, formulate, generate, integrate, invent, manage,
organize, plan, prepare, propose, set up, synthesize, write
• Evaluation: Appraise, argue, assess, attach, choose, compare, conclude, critique, decide, deduce, defend,
derive, diagnose, estimate, evaluate, judge, manage, measure, monitor, negotiate, predict, prescribe, rate,
recommend, score, select, support, theorize, troubleshoot, value, hypothesize, infer, interpret
Action verbs for learning objectives - OHSU. (n.d.). https://www.ohsu.edu/sites/default/files/2019-06/Action-Verbs-for-Learning-
Objectives.pdf

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Know Thine Audience…..
Here are some factors to consider and tips for tailoring your
messaging to different audiences:
Knowledge and
Expertise:
Novice Audience: Use simpler language, avoid jargon, and provide more background
information to ensure clarity.
Expert Audience: Utilize technical terminology, provide in-depth analysis, and focus on
advanced concepts to meet their level of understanding.
Goals and
Objectives:
Decision-makers: Emphasize the benefits, outcomes, and practical implications of your
presentation. Highlight how your ideas align with their goals and objectives.
Educative Audience: Focus on providing detailed information, research findings, and
examples to enhance their understanding and learning experience.
Cultural and
Demographic
Diversity:
International Audience: Consider cultural sensitivities, language barriers, and diverse
perspectives. Use visuals, symbols, and metaphors that can be universally understood.
Age-Related Differences: Adjust your language and content to suit different age groups. Use
relatable examples, images, and references that resonate with your audience's generation.

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Know Thine Audience, cont.
Personal
Interests and
Motivations:
Executives and Managers: Concentrate on high-level summaries, key findings, and actionable
recommendations. Address their concerns and present a clear business case.
Employees and Team Members: Highlight how your presentation impacts their work, career
growth, or overall well-being. Emphasize the relevance and practical applications.
Time
Constraints:
Short Presentations: Condense your messaging, focus on the most critical points, and use
impactful visuals. Be concise and clear in your delivery.
Lengthy Presentations: Provide a clear structure, use engaging storytelling techniques, and
break the content into manageable sections to maintain audience attention.
Communication
Styles:
Analytical Audience: Present data, statistics, and logical arguments to support your points.
Include charts, graphs, and comparisons to enhance comprehension.
Visual Learners: Utilize visual aids, images, and diagrams to convey your message. Use color
schemes and visual organization to enhance the overall visual appeal.

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Preparation: Know Your Target Audience
Different audiences may need different messaging
• CDI professionals and coders will need the details, the specifics, the workflow
• Providers will need a tailored view—more specific to their needs, what’s in it for them
• Collaborating departments will require a different broader view
• Executives want to understand the impact to business and the greater organization
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Preparation: Know Your Target Audience
• Use humor thoughtfully
• Beware of sarcasm or comments directed towards potentially offending topics or
populations
• Avoid offensive language or mannerisms
• Be conscious of the imagery used
• Personal stories can be wonderful examples but assure they are relevant to the subject
material
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“There’s nothing more important than having a personal connection
with your audience.”
Will Packer-American Film Producer

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SMART Criteria
Specific: Clearly define what you want to achieve in precise terms. Avoid vague or
broad statements. For example, instead of saying, "Educate the audience about
climate change," you can say, "Present three key causes and impacts of climate
change."
Measurable: Determine how you will measure the success of your objective.
Consider using metrics or indicators to gauge progress. For example, if your
objective is to "Increase customer satisfaction," you can measure it by the
percentage of positive feedback received.
Achievable: Ensure that your objectives are realistic and attainable given the
available resources, time constraints, and capabilities. Set objectives that challenge
you, but that can be realistically accomplished within the given context.
Relevant: Ensure that your objectives are directly related to your presentation topic
and align with the needs and interests of your audience. Avoid including irrelevant
or extraneous objectives that could distract from your main message.
Time-bound: Set a specific timeline or deadline for achieving your objectives. This
adds a sense of urgency and helps you stay on track. For example, "By the end of the
presentation, the audience will be able to identify three strategies to improve time
management."

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Preparation: Know Your Time
Limits
• “Over packing the suitcase” meaning trying to cover more
than can be squeezed into the timeframe may dilute the
message, in that the audience may miss the objective
entirely.
• One should always allow time for discussion, Q&A, and
reinforcement of messaging so the listener can more easily
incorporate the learning…take it to heart.
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“There are three things to aim at in public speaking: first, to get into your
subject, then to get your subject into yourself, and lastly, to get your subject
into the heart of your audience.”
– Alexander Gregg

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Designing the Slides
• Choose a suitable template: Select a professional and
visually appealing template that complements your
topic.
• Use consistent formatting: Maintain uniformity in font
styles, sizes, and colors throughout the presentation.
• Optimize readability: Ensure text is legible by using
appropriate font sizes and contrasting colors.
• Limit text per slide: Avoid overcrowding slides with
excessive text; focus on key points and use bullet points
or text boxes for impact.
• Incorporate visuals: Include relevant and high-quality
images, charts, or diagrams to support your message.
• Consider accessibility: Make sure your slides are
accessible to individuals with visual or hearing
impairments.

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Key Points on the
Presentation

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This Is the Full Session Title
• First, Last, Credentials
• Job Title
• Facility
• City, State
• Date
Make it stand out
Give it a catchy name that will be understood
Keep it short to create interest and intrigue
People want to know about you and your
credentials, why you are qualified to
speak to them, and where to contact you
to learn more

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Presented By
• Name, credentials, bio
Speaker
Photo
Here
NOTE: Be sure to
include this slide in your
presentation due to the
requirements to offer CE
credits for the
presentation.
Transparency and Trust: Disclosing a conflict of interest demonstrates
transparency and honesty. It builds trust with the audience by
acknowledging any potential biases or personal interests that could
influence the presentation's content or recommendations.
Credibility and Objectivity: By openly disclosing a conflict of interest,
presenters can maintain their credibility and preserve their reputation as
unbiased and objective professionals. It helps to establish that their
primary focus is on providing accurate information and delivering an
unbiased message.
Informed Decision-Making: Disclosure allows the audience to be aware
of any potential biases that could influence the presenter's perspective.
This knowledge empowers the audience to critically evaluate the
information presented and make informed decisions based on their own
judgment.
Ethical Considerations: Disclosing conflicts of interest aligns with ethical
principles and standards, promoting integrity and fairness in professional
settings. It demonstrates a commitment to transparency, accountability,
and ethical conduct.
Legal and Regulatory Compliance: In some cases, there may be legal or
regulatory requirements to disclose conflicts of interest. Adhering to
these requirements ensures compliance with relevant laws and
regulations.
Risk Management: By disclosing conflicts of interest, organizations can
proactively manage potential risks associated with biased decision-
making, conflicts of interest litigation, reputational damage, or
accusations of impropriety.

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IN BRIEF:
Key Points to Remember for Your Slides
• Inquire where you will be presenting.
– Will the audience be able to see your slides as you have them structured?
– Ensure you are using a fontand colors that are easily readable to the back of a room (less than 18 is difficult and
colors such as pastels and highlighting are difficult to see)
• Simply choose a layout in PowerPoint and begin typing. Check out “Designer”
• Ensure that any sample letters, charts, diagrams, etc. will be readable. If something looks blurry in a slide on your screen, it
will appear even blurrier when presented on a larger screen.
• You are responsible for obtaining permission to use images, graphics, and other copyrighted material:
– Items posted on the Internet must be assumed as copyrighted by their owner, including generic clipart
– Once you have permission, include a full cite with a direct web link (as applicable) because this will also enable the
audience to get more information later, as needed
– If you need alternatives, choose from one on Wikipedia or another creative commons site where images are
specifically approved for commercial use. Note: Include a full source cite (web link, as instructed by the owner)
• Be sure to remove or redact all PHI

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• For most content slides, simply choose a layout and begin typing
Using This PowerPoint Template
– In the upper left corner of the PPT window, click on the arrow to the right of “new slide” and choose the layout, which
for a large majority of your slides is likely to be a “Header and Content” slide, and begin typing. The font will
automatically adjust in size as needed for the amount of information
– As needed, use the “Layout” drop-down menu to see thumbnails and select other options such as “Two Content,”
“Section Break,” and “Header Only”
– For sub-bullets, use the tab key or the indent button, found in the middle of the “Home” tab (top left corner):
• There is no need to insert a text box for any content unless you need to add in a special/separate “highlight” item on the
slide
• Remember that slides should be easily readable yet contain sufficient information for post presentation viewing
• There are many resources from Microsoft as well as online videos on how to utilize PowerPoint.
– https://support.microsoft.com/en-au/office/powerpoint-for-windows-training-40e8c930-cb0b-40d8-82c4-bd53d3398787

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Copyright at a Glance
When creating a PowerPoint presentation, it is important to consider copyright rules and respect the rights of others. Here are some guidelines to follow:
1. Original Content: Ensure that the content you create for your PowerPoint presentation, such as text, images, graphics, and multimedia, is original or
properly licensed for use.
2. Public Domain: Make use of materials that are in the public domain, meaning they are not subject to copyright protection. These can include works
whose copyright has expired or works explicitly designated as public domain.
3. Licensed Content: If you use copyrighted materials, such as images, music, or videos, obtain proper licenses or permissions. This may involve
purchasing licenses, using Creative Commons licensed content, or seeking permission directly from the copyright owner.
4. Fair Use/Fair Dealing: Understand the concept of fair use (in the United States) or fair dealing (in some other countries) and apply it judiciously. These
provisions allow limited use of copyrighted material without permission for purposes such as criticism, commentary, research, teaching, or news
reporting.
5. Attribution: Give proper credit to the original creators of the materials you use by providing accurate attribution. Include the source, author, title, and
any other required information as per the specific attribution requirements.
6. Transformative Use: Transforming or adapting copyrighted material, such as through commentary, criticism, parody, or satire, may be considered fair
use. However, it is important to ensure that your use falls within the legal boundaries of transformative use.
7. Public Performance: Be aware of the copyright implications when presenting copyrighted works, such as playing music or videos during your
presentation. Check if you need performance licenses or if your use falls under fair use/fair dealing exemptions.
It's crucial to note that copyright laws may vary depending on your country, so it is advisable to consult local copyright guidelines or seek legal advice if
you have specific concerns or questions about copyright in your PowerPoint presentation.

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Copyright Compliance: Citing and Permission
Where materials are quoted from an outside source (e.g., Guidelines for Effective Query Practice, AHA Coding
Clinic for ICD-10-CM/PCS), the speaker should fully cite the original document with a direct web link where
applicable, including for government sources in the public domain. This will also enable the audience to easily
research more information on the item/topic on their own later, as needed.
For any materials wholly owned by a third-party (e.g., sample policies, independently developed flowcharts,
photos, anatomical graphics, cartoons), since the speaker retains ownership of their presentation, the speaker
is responsible for obtaining permission from the copyright holder(s) to republish the material. Once you have
permission, include a full cite with a direct web link (as applicable).

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Image Sources/Use
To stay in compliance with copyright laws, per the agreement, unless you
have permission from the owner to use images, graphics, and other
copyrighted material, you should not include any general, internet clipart in
your slides unless it has been posted under some type of Creative Commons
license (e.g., Wikipedia or Pixabay) and it is clearly stated to be “free to use,
share (or modify), even commercially.”
TIP: This is an “advanced search” option in Google
-Be sure to always confirm the licensing for your particular image on
any source; e.g., another commonly known image site, Flickr, is not
authorized for commercial use unless you're a Flickr Pro member or if
an image is specifically noted as okay according to the Creative
Commons license. Also, photos with brands, trademarks, and people’s
faces (celebrities) in them may have an additional aspect of
trademark, copyright, and privacy infringement to consider
If you use a creative commons source, cite the full source link within the slide as instructed by the owner. For
something in the public domain, list the full web link, e.g., if you search for “Albert Einstein” on Wikipedia you end up
here: https://en.wikipedia.org/wiki/Albert_Einstein; if you want the first photo available, copy the link to that specific
photo, https://en.wikipedia.org/wiki/Albert_Einstein#/media/File:Einstein_1921_by_F_Schmutzer_-_restoration.jpg.
No more than 20-25% of your slides should contain images or animation (and no more than 1-2 images per slide).
Note that neither images nor animations are required in a presentation, but may be used as helpful tools to highlight,
emphasize, or accentuate key points

Introduction (10%)
Body (80%)
Conclusion (10%)
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Introduction: “The Why”
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“The goal of effective communication should be
for listeners to say ‘Me too!’ versus ‘So what?'”
– Jim Rohn
Emanuel James Rohn, professionally known as Jim Rohn, was an American entrepreneur, author and motivational speaker.

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Introduction: “The Why”
Explain the purpose of the presentation and what will be discussed
Identify why the information is important or significant
Discuss how the learner will benefit from the discussion
• Introduce yourself
• Sets the tone for the entire presentation
• Capture the audience’s attention
– Why is this important?
– Will this impact me and how?
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Start with a question, story, quote, joke

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The Body
The information you wish to impart
• Logical layout of the subject at hand
• Offer clear transitions from one point to
another
– Pause to allow time for listeners to grasp,
clarify or ask questions
– Summarize as you go
• “We have spoken to the preparation
required before and the creation of
the presentation…now we move to
the delivery…
• Power point- Utilize Transitional
slides
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“The way something
is presented will
define the way you
react to it.”
– Neville Brody
Neville Brody, RDI is an English graphic designer, typographer and art director. He is known for
his work on The Face magazine, Arena magazine, and designing record covers for artists such
as Clock DVA, Cabaret Voltaire, The Bongos, 23 Skidoo and Depeche Mode. Wikipedia

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The Body: Know What the Important Points Are…
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“If you have an important point to make, don't try to be
subtle or clever. Use a pile driver. Hit the point once. Then
come back and hit it again. Then hit it a third time - a
tremendous whack.”
-Winston S. Churchill

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The Conclusion:
“To Summarize…”
• Summarize key points
• Restate the purpose/objectives
• Call to action
• Final thoughts
• End with impact
• Thank the audience
• Open for questions
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“Make sure you have stopped
speaking before your audience has
stopped listening.”
– Dorothy Sarnoff
Dorothy Sarnoff was an American operatic soprano, musical theatre actress, and self-help guru. She had an active
performing career from the late 1930s through the 1950s.

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Length and Structure of Your Presentation
• When building your presentation keep the following in mind:
– Presentations should be tight and focused on the topics
at hand. Refrain from too much background, review,
basic definitions and get right to the meat of your
subject—the time will go by quickly!
– Avoid placing too much text on any one slide but provide
enough for those that may want to view later.
– Include “real life” scenarios and anecdotes as part of
your presentation. Offer examples to drive your points
home.
– Leave time at the end of your session for Q&A (~10
minutes)

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Delivering a Great Presentation

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How to Deliver a Great Presentation
• Know your audience: Understand who your audience is and tailor
your presentation to their needs, interests, and knowledge level.
This will help you engage them effectively and deliver information
that is relevant and valuable to them.
• Plan and structure your content: Begin by clearly defining the
objective of your presentation. Create a logical and organized
structure for your content, including an introduction, main points,
and a conclusion. Use visual aids like slides or props to enhance your
message.
• Grab attention from the start: Start your presentation with a
powerful opening that captures the audience's attention. You can
use a compelling story, a surprising fact, a relevant quote, or a
thought-provoking question. This will create interest and set the
tone for the rest of your presentation.
• Keep it concise and focused: Avoid overwhelming your audience
with excessive information. Stick to the key points and keep your
presentation focused on the main message you want to convey. Use
clear and concise language to communicate your ideas effectively.
• Use visual aids effectively: Visual aids like slides can enhance your
presentation but use them sparingly and ensure they support your
message rather than distract from it. Keep the design clean and
uncluttered, use high-quality images, and limit the amount of text
on each slide.
• Engage your audience: Involve your audience throughout the
presentation to maintain their interest and create a sense of
participation. Ask questions, encourage discussion, or incorporate
interactive elements like small group activities or live polls.

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How to Deliver a Great Presentation, cont.
• Use storytelling techniques: Storytelling is a powerful tool to
connect with your audience and make your presentation more
memorable. Incorporate relevant stories, anecdotes, or case studies
to illustrate your points and create an emotional connection.
• Use confident body language: Project confidence and enthusiasm
through your body language. Stand tall, maintain good posture,
make eye contact with your audience, and use hand gestures
purposefully to emphasize key point utilizing gestures such as
pointing, a wave, head nod, a bouncing finger, or numbering to
engage and emphasize key elements. Move around the stage or the
room to engage different parts of the audience.
• Speak clearly and use varied vocal tone: Pay attention to your voice
and how you speak. Speak clearly, at a comfortable pace, and vary
your tone and pitch to add interest and emphasis. Use pauses
strategically to let important points sink in.
• Practice, practice, practice: Rehearse your presentation multiple
times to become familiar with the content, timing, and transitions.
Practice in front of a mirror, record yourself, or deliver it to a small
group for feedback. The more you practice, the more confident and
polished you will be during the actual presentation.
• Anticipate and address questions: Prepare for potential questions
that might arise and have concise and thoughtful answers ready.
This demonstrates your expertise and preparedness, and it helps
build credibility with your audience.
• End with a strong conclusion: Summarize the main points of your
presentation and end with a memorable conclusion that leaves a
lasting impression. You can use a powerful

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Enhancing
Presentation
Delivery
Practice your presentation: Record your
content to become familiar with the flow and
timing. Notice filler words “um, so, ok, uh”.
Pause a second between sentences instead.
Use speaker notes: Prepare brief notes or cues
to guide you through the presentation and
ensure smooth delivery as well as provide
further confidence.
Engage with the audience: Maintain eye
contact periodically, use appropriate body
language (finger pointing, finger numbering,
hand gestures or movements), and ask
questions or permit some interaction.
Keep in mind…..
• Where should you be at 15-minute mark?
• What is your desired half-way point?
• Where should you be at three quarters?
• When should you reach the conclusion?

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Technical Considerations
Check equipment: Ensure your presentation is compatible with the venue's
equipment and arrive early to set up.
Test the presentation: Verify that all multimedia elements, hyperlinks, and
transitions work as intended.
Have backup options: Prepare a backup copy of your presentation and any
necessary files in case of technical issues.
Manage time effectively: Practice your presentation to fit within the allocated
time slot and allow for adjustments.

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Following Up
Provide handouts or resources: Share
supplementary materials or contact
information for further reference.
Request feedback: Ask for feedback from
attendees to gain insights and improve
future presentations.
Follow up on action items: If there were
any commitments or action points, ensure
you follow through on them.

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Final Words
• Speak from your heart and share
what you know
• Enjoy teaching others and
sharing your knowledge
• Practice makes perfect
• Be humble and honest-we all
started somewhere

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Other Great Resources:
• What it takes to give a great presentation. Harvard Business Review. (2023,
January 18). https://hbr.org/2020/01/what-it-takes-to-give-a-great-presentation
• Vogel, W. H., & Viale, P. H. (2018). Presenting With Confidence. Journal of the
advanced practitioner in oncology, 9(5), 545–548.
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6505544/
• Presentation tips. Presentation Tips | DO-IT. (n.d.).
https://www.washington.edu/doit/presentation-tips-0
• https://www.scienceofpeople.com and Vanessa Van Edwards book “Captivate”
• Citation builder can be found at: General format. General Format - Purdue
OWL® - Purdue University. (n.d.).
https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_formatting_an
d_style_guide/general_format.html

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