Creating an Effective Profile & Making Strategic Connections on LinkedIn
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The document is a presentation by Paula Brand about effectively using LinkedIn as a professional networking tool, emphasizing the importance of having a complete profile and utilizing security settings. It covers key features such as customizing a vanity URL, finding alumni, and personalized connection requests. The document also highlights the need for professionalism in profile presentation to improve visibility and branding.
Creating an Effective Profile & Making Strategic Connections on LinkedIn
- 1. Paula Brand, MS, GCDF, CPRW, JCTC LinkedIn Trainer & Career Coach Brand Career Management Penn Wharton Public Policy Initiative September 24, 2015
- 2. Why you need to be on LI LI basics & #1 security setting Getting a vanity URL Creating a great profile Finding alumni Advanced searches Sending invitations Q & A
- 3. LinkedIn is the world’s largest professional social network 300+ million worldwide 100+ million users in the US Employers will look for you online Recruiters use to source candidates A powerful networking tool
- 4. • For professional purposes • Key words are critical • Posts & saved changes are visible immediately • Draft in Word, spellcheck, then post • Make the best impression – no typos • 1st, 2nd and 3rd degree contacts
- 5. Activity Broadcast - the number one security setting Change the default setting until you are ready
- 6. 6 Click on Privacy & Settings under your picture to access Security Settings – You will have to retype your password
- 7. This is the most important security feature to edit when first setting up your profile
- 8. Improves your ability to be found (in Google & LinkedIn searches) Put on your résumé & business cards Makes it memorable Helps with branding
- 9. EXAMPLE OF A GENERIC URL Replace it with a vanity URL!
- 12. • Top of profile “Snapshot,"cannot be moved • Summary (add visual media) • Experience (paid or unpaid) • Education • Skills (& Endorsements) • Companies you are following – can’t hide • Groups you have joined – can hide • Additional sections: awards, languages, organizations, volunteering & causes, projects, certifications, courses, test scores…
- 14. You must have a picture – 11x more likely to be viewed (professional looking head shot) Complete as many sections as possible to increase chances of being found – error free Use key words throughout your profile (Headline, Summary & Skills) Use the Summary to explain your story, background & personality
- 15. NOW LET’S REVIEW A SAMPLE PROFILE… Look at profiles of people in your field to get ideas for keywords and presentation
- 23. Clicking on this X will delete the skill and all endorsements
- 28. Try the Alumni Pages (under Education) Find former classmates See where they live, what they do and where they work
- 31. Decide on your acceptance policy Use the ADVANCED SEARCH feature to locate strategic connections ALWAYS PERSONALIZE an invitation (limit 300 characters)
- 32. If it’s a simple search and you know the name of the group, person or company – start searching within the appropriate category Otherwise, use the advanced search feature
- 33. Sort your search by your connection level These search options require an upgraded account
- 35. You must click on CONNECT from the person’s profile page (not search results) in order to personalize the invitation
- 37. Thank you for attending! Contact me: paula@paulabrand.com Find me online: www.paulabrand.com LinkedIn.com/in/paulabrandcareers Twitter.com/brandcareermgmt Facebook.com/BrandCareerManagement