Creating & Boosting Your Platform on Social Media
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The document outlines a strategy for enhancing one's presence on social media, emphasizing the importance of defining objectives, creating engaging content, and selecting appropriate platforms. It provides guidance on crafting a consistent profile, utilizing ephemeral content for audience engagement, and employing discovery tactics like hashtags and geotags. Additionally, it suggests maintaining an editorial calendar and regularly measuring the effectiveness of the social media efforts against set goals.
Creating & Boosting Your Platform on Social Media
- 1. Creating and Boosting Your Platform on Social Media Sourabh Sharma @figorout @sssourabh
- 2. why?
- 5. components of a social media strategy Objectives Content Social Media Platforms Engagement and Growth
- 6. objectives • Build a Brand • Escalate Awareness • Engage Audiences • Drive Purchase • Etc.
- 7. content content images writing – quotes, captions, blogs. videos behind- the- scenes real- time- content • What do you already have? • What can you create/access? • What do you like to create?
- 8. social media platforms: where is everyone?
- 9. select a few of your platforms
- 10. select a few of your platforms
- 12. build a clear, consistent profile • Refer back to your objectives • Clear social media bio 1. Factual and biographical 2. Humorous 3. Quote-worthy 4. Combination • Create a ‘call to action’ 1. URL link to blog, site, etc. 2. Buttons: Shop, Sign Up, etc. • Note: Profiles can change across time
- 13. evolve, but keep consistent across platforms
- 14. branding • Pick a niche – Life – Books – Travel – Brands – Etc. • Pick a theme
- 15. create content • Go back to your objectives • See where your audience mostly is • Choose your platforms • Create stellar content • Tie it together with a theme
- 16. create content: raw (ephemeral) vs. real • Ephemeral content is – Raw, disappears quickly – ‘In the moment’ • Ephemeral content gives brands/people a ‘personality’ – Nay not be the best ‘post’ – Garner engagement – Creates a communal feeling
- 17. ephemeral content ideas • Polls • Reactions • “Market Research” • Event attendance • Networking
- 18. tips and tricks How do you get ‘discovered’ easily on social media?
- 19. discovery • Hashtags – up to 30 on Instagram – “several” on Facebook/Twitter – mix of common and targeted ones • Geotagging locations • Tagging – brands and people • Add social media links to other platforms
- 20. engagement • “love is a two way street” – follow and comment on accounts / pages you like – look at what people / brands in your ‘niche’ are doing – reply to comments – Retweet / regram (stories) / reshare content you like or are mentioned in
- 22. creating an editorial calendar • Create a posting schedule – Keep it periodic – Recommended: no more than 2 per day, separated by 6-8 hours minimum • Some rules of thumb to start – 4-7 posts on Instagram / week – 4-7 posts on Facebook / week – 10-20 tweets a week on Twitter • Ensure seasonal / holiday relevance
- 23. (free) software helps • Automate some posts for Facebook, Twitter (and get alerts for Instagram postings) – Hootsuite – Buffer – IFTTT (app) • Use Instagram’s search tool to get the best #hashtags – Monitor these on Hootsuite – Keep a list of these handy in ‘notes’ for copy/pasting in the future
- 24. explore feeds
- 25. even outside your niche
- 27. stay organized
- 28. take it easy • Treat it like ‘fun’ • Set realistic expectations • Use tools to manage social media efficiently • Always refer back to your objectives • Privacy? use a common sense filter across posts
- 29. measure and evaluate • Are you fulfilling your objectives? • Are you acquiring an engaged audience? • Is it taking too much time? • Is this helping your brand? • … and tweak your strategy and objectives accordingly
- 30. relax you’ll get the hang of it
- 31. Creating and Boosting Your Platform on Social Media Sourabh Sharma @figorout @sssourabh Thanks!