Creating Chapter Experiences that Draw
1 like193 views
The document provides strategies for chapter leaders on enhancing member engagement through creating memorable experiences. Emphasizing the importance of connection, it suggests moving away from traditional event formats towards more interactive and unexpected environments to foster deeper engagement. It also highlights the significance of understanding and mapping the member experience to facilitate personal connections during events.
Creating Chapter Experiences that Draw
- 4. Experience Mix 2 world-famous Sumo wrestlers, celebrity judges, YPO & the YMCA Source/Photo Credit: www.ypo.org
- 6. How do you rate your typical event as an experience?
- 7. What’s on your mind when we say “creating experiences”?
- 8. why
- 9. connection
- 10. “…we crave interaction and connection. It's groups of people interacting face-to- face and creating shared experiences that stimulate all five senses — that’s the creation of memories.” Peter McGrath, FreemanXP
- 11. What
- 12. experience
- 13. Eight in ten Millennials said experiences help shape their identity and create lifelong experiences. Essentially, they’re investing in themselves instead of the stock market. Source: Eventbrite 2017 Study https://eventbrite-s3.s3.amazonaws.com/marketing/Millennials_Research/Gen_PR_Final.pdf
- 14. HOw
- 15. Digitally-social
- 17. What trend keeps you up at night?
- 18. Let’s act Get out of the lecture/break-out room Size doesn’t matter – and it can be a negative New networking Focus on “power of moments” Create conversation
- 19. Let’s act Get out of the lecture/break-out room
- 20. “Brain science shows that learning in an unexpected environment, like outside in nature, triggers the release of dopamine to the hippocampus, the part of the brain that creates memories.”
- 21. Let’s act Size doesn’t matter – and it can be a negative
- 23. Let’s act Focus on “power of moments”
- 25. Let’s act Map the experience mix • List the major touchpoints throughout your event lifecycle • List the opportunities and ideas for creating a memorable experience
- 26. What will you try?
- 27. Member Engagement Chats Help Members Find Their Way The Conversation Has Started Building your Volunteer Muscle 5 Ideas to Make Your Chapter Shine