Creating Engaging Communications for Non-Profits
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The document discusses the importance of understanding the audience in communications and highlights the trend of digital engagement with brands. It emphasizes the significance of generational differences in donor behavior, suggesting tailored marketing strategies for effective fundraising campaigns. The Horace Mann School's annual fund letter illustrates how contributions enhance educational experiences and calls for renewed support from past donors.
![THEY ARE IN CONTROL
“[The modern, digitally-empowered consumer] is living life on
[their] own terms and engaging with brands when and how it’s
most convenient to [them].”
Marketo, “The Definitive Guide to Engaging Email Marketing”, 2013; IDC Workbook, “Graduating from Email to Engagement”, June 2013](https://image.slidesharecdn.com/creatingengagingcommunicationsfinalcnp12-14-141208070025-conversion-gate01/85/Creating-Engaging-Communications-for-Non-Profits-3-320.jpg)
![AUDIENCE IS KING!
“Remember that the best campaigns
aren’t about you or what you want
subscribers to do. They’re about your
subscribers and what they want.”
[Matt Blumberg, Chairman & CEO of Return Path]
Marketo, “The Definitive Guide to Engaging Email Marketing”, 2013](https://image.slidesharecdn.com/creatingengagingcommunicationsfinalcnp12-14-141208070025-conversion-gate01/85/Creating-Engaging-Communications-for-Non-Profits-8-320.jpg)
![EVERY MESSAGE HAS ITS PLACE
TRANSACTION
ENGAGEMENT
“Engagement channels may or may not be transaction channels, and vice versa, but both matter”
[Blackbaud, Next Generation of American Giving, Aug 2013]](https://image.slidesharecdn.com/creatingengagingcommunicationsfinalcnp12-14-141208070025-conversion-gate01/85/Creating-Engaging-Communications-for-Non-Profits-17-320.jpg)
![REMEMBER -
IT’S ABOUT THEM - NOT YOU!
Relevance means knowing who your audience is and what they want from your
[communications]. Impersonal and poorly timed messages make your subscribers think,
You don’t know who I am. You don’t know what I want. You just don’t get me. If you aren’t
relevant, your subscribers will opt-out - or emotionally opt-out.
Marketo, “The Definitive Guide to Engaging Email Marketing”, 2013](https://image.slidesharecdn.com/creatingengagingcommunicationsfinalcnp12-14-141208070025-conversion-gate01/85/Creating-Engaging-Communications-for-Non-Profits-22-320.jpg)
![Strategy Direct Mail Email Web
2013-2014
ANNUAL FUND
The Immediate Need Areas of Support Make Your Gift Now Contact Us
Enhancing Our Role in
Progressive Education Leadership
First Name,
Manhattan Country School is a nonprofit organization that
would not exist today without the generous support of people
just like you - parents, alumni, friends, corporations, and
private foundations.
Our model of independent, progressive education in the pursuit
of greater equality is rare, but as supporters like you can
attest, lasting and profound. Your support of the MCS Annual
Fund sustains our mission and our unshakable commitment
to an equitable tuition program that fosters significant cultural
and economic diversity. With your help, we can continue to
develop the hearts and minds of children who will grow up to
become leaders who change the world.
– Michèle Solá, Director
GIVE
NOW
Your donation supports MCS in these key areas:
Racial & Economic
Diversity
Public Mission/
Teacher Training
Social Justice &
Activism
Sustainability
Dear John,
“We are in a perpetual state of learning” is how a recent Manhattan
Country School graduate described her experience at the MCS Farm.
I agree wholeheartedly.
Gifts to the MCS Annual Fund are critical in helping us to meet our
budget and are applied directly to annual operating expenses this fiscal
year, including staff salaries and benefits, at MCS and the MCS Farm.
Please support the 2013-2014 MCS Annual Fund and help us...
• Sustain our sliding-scale tuition program and the rich diversity
of our community
• Support teacher salaries, benefits, and professional development
• Enrich our sustainability and social justice programs on
East 96th Street and at the MCS Farm
Your donation to the MCS Annual Fund provides students and teachers
at Manhattan Country School with the resources and opportunities to
remain in a perpetual state of learning.
Thank you for your continued annual support! Your past Annual Fund
gift of [previous cumulative annual fund gift] is deeply appreciated
and already making a difference.
MANHATTAN COUNTRY SCHOOL 7 East 96th Street, New York, NY 10128 212.348.0952 www.manhattancountryschool.org
Version: Annual Donors
Sincerely,
Michèle Solá
YES, I want continue to support the difference
Manhattan Country School is making in the
lives of our future leaders.
Here is my gift of:
Gift 1
Gift 3
Gift 2
Other $
To make your donation online, or to find out
more about the Manhattan Country School
Annual Fund please visit
www.supportmcs.org/johnqsample
A gift in any amount can make a difference!
Please complete information on reverse side and return to
Manhattan Country School in enclosed envelope.
2013-2014
ANNUAL FUND
MANHATTAN COUNTRY SCHOOL 7 East 96th Street, New York, NY 10128 212.348.0952
CASE IN POINT](https://image.slidesharecdn.com/creatingengagingcommunicationsfinalcnp12-14-141208070025-conversion-gate01/85/Creating-Engaging-Communications-for-Non-Profits-26-320.jpg)
![ENGAGING CAMPAIGNS ARE CONSISTENT
“Short-term decisions have long-term consequences. Donors cite the unending ask and
lack of any kind of follow-up communications as major reasons why they stop supporting a
cause.” [Blackbaud, Next Generation of American Giving, Aug 2013]](https://image.slidesharecdn.com/creatingengagingcommunicationsfinalcnp12-14-141208070025-conversion-gate01/85/Creating-Engaging-Communications-for-Non-Profits-30-320.jpg)
Creating Engaging Communications for Non-Profits
- 3. THEY ARE IN CONTROL “[The modern, digitally-empowered consumer] is living life on [their] own terms and engaging with brands when and how it’s most convenient to [them].” Marketo, “The Definitive Guide to Engaging Email Marketing”, 2013; IDC Workbook, “Graduating from Email to Engagement”, June 2013
- 4. ALWAYS ON THE GO 9 out of 10 American adults have a cell phone 58% own a smartphone! 42% of adults own a tablet 67% find themselves checking their phone even when it doesn’t ring! 29% of cell phone owner cannot imagine living without their phone! Pew Research Internet Project, “Mobile Technology Fact Sheet”, January 2014
- 5. DIFFERENT BY THE GENERATIONS Generation Y - Born 1981-1995 (age 18-32 as of 2013) - Represents 11% of total giving - 32.8 million donors in the US - 60% give Generation X Matures - Born 1965-1980 (age 33-48 as of 2013) - Represents 20% of total giving - 39.5 million donors in the US - 59% give - Born 1946-1964 (age 49-67 as of 2013) - Represents 43% of total giving - 51.0 million donors in the US - 72% give - Born 1945 and earlier (age 68+ as of 2013) - Represents 26% of total giving - 27.1 million donors in the US - 88% give Generational groups, total U.S. population, and giving data (on average) Blackbaud, Next Generation of American Giving, August 2013 Boomers
- 6. WHO IS YOUR AUDIENCE?
- 7. REVIEW YOUR DATABASE YOU HAVE MORE DATA THAN YOU THINK How They Know You - Donor, Volunteer, Client, Event Attendee, etc. For Donors - Gift Amount Given, Date of Gift, How They Gave Address Age Income Range Sometimes You Might Know Their Area of Interest CATALOGUE YOUR DATA INTO GROUPS Constituent Groups Current/ Lapsed Donors Income Level Opportunities Generational Geography
- 8. AUDIENCE IS KING! “Remember that the best campaigns aren’t about you or what you want subscribers to do. They’re about your subscribers and what they want.” [Matt Blumberg, Chairman & CEO of Return Path] Marketo, “The Definitive Guide to Engaging Email Marketing”, 2013
- 9. CASE IN POINT Annual Fund 2015 Making a Difference 2014 – 2015 Board of Trustees DEVELOPMENT COMMITTEE LEADERSHIP Steven M. Friedman ’72 Annual Fund 2015 Making a Difference 2014 – 2015 Board of Trustees DEVELOPMENT COMMITTEE LEADERSHIP Steven M. Friedman ’72 P’03,’04,’08 Chair,Board of Trustees Car olyn Okin P’14,’15,’18 Vice Chair, Board of Trustees Co-Chair, Development Committee Howard Lutnick P ’14,’16,’19,’24 Co-Chair, Development Committee Michael Pruzan ’83 P’ 24, 25 Co-Chair, Development Committee Lawrence Graham P’20 Chair, Annual Fund 2015 October 15, 2014 Addressee Street City, State, Zip Dear Salutation: It was with great excitement that Horace Mann School once again embarked on our academic journey this year in September. As it has been for generations, our ability to make a difference in each student’s educational experience is due in a large part to the generous support of the greater HM community. This is why today I am sharing with you how you can help continue to make a difference in the lives of our students through your contribution to the Annual Fund. Last year, you joined more than 2,600 constituents who demonstrated their commitment to Horace Mann School by contributing more than $5.325 million to Annual Fund 2014, setting a new record for annual giving. We remain grateful for the opportunities that you helped to create. Annual Fund dollars support our school by: • enhancing academic and co-curricular programming • attracting and retaining the best and brightest faculty and staff • providing financial aid for an economically diverse student body • maintaining our four campuses • restraining tuition growth for all families Please read the enclosed brochure to understand how alumni support impacts our community, helps create new programs and enhance existing ones, and makes a difference in the lives of those we educate. As a past leadership donor and a member of the Maroon and White Society, your continued support is fundamental to achieving our goals. Please consider making a renewed and perhaps increased gift to Annual Fund 2015. On behalf of Horace Mann School, and with thanks in advance for your thoughtful consideration and support, Lawrence Otis Graham P ’20 Trustee, Chair, Annual Fund 2015 HORACE MANN SCHOOL Alumni and Development Office | 231 West 246th Street, Bronx, NY 10471 | Tel 718-432-3450 | Fax 718-432-3010 | www.horacemann.org P’03,’04,’08 Chair,Board of Trustees Carolyn Okin P’14,’15,’18 Vice Chair, Board of Trustees Co-Chair, Development Committee Howard Lutnick P ’14,’16,’19,’24 Co-Chair, Development Committee Michael Pruzan ’83 P’ 24, 25 Co-Chair, Development Committee Lawrence Graham P’20 Chair, Annual Fund 2015 October 15, 2014 Addressee Street City, State, Zip Dear Salutation: It was with great excitement that Horace Mann School once again embarked on our academic journey this year in September. I hope the school year is off to a wonderful start for Child1 Na, Child2 Na, Child3 Na, and Child4Na. Our ability to make a difference in each student’s educational experience is due in a large part to the generous support of the greater HM community. This is why today I am sharing with you how you can help continue to make a difference in the lives of our students through your contribution to the Annual Fund. Last year, you joined more than 2,600 constituents who demonstrated their commitment to Horace Mann School by contributing more than $5.325 million to Annual Fund 2014, setting a new record for annual giving. We remain grateful for the opportunities that you helped to create. Annual Fund dollars support our school by: • enhancing academic and co-curricular programming • attracting and retaining the best and brightest faculty and staff • providing financial aid for an economically diverse student body • maintaining our four campuses • restraining tuition growth for all families Please read the enclosed brochure to understand how your continued support impacts our community, helps create new programs and enhance existing ones, and makes a difference in the lives of those we educate. As a past leadership donor and a member of the Maroon and White Society, your continued support is fundamental to achieving our goals. Please consider making a renewed and perhaps increased gift to Annual Fund 2015. On behalf of Horace Mann School, and with thanks in advance for your thoughtful consideration and support, Lawrence Otis Graham P ’20 Trustee, Chair, Annual Fund 2015 HORACE MANN SCHOOL Alumni and Development Office | 231 West 246th Street, Bronx, NY 10471 | Tel 718-432-3450 | Fax 718-432-3010 | www.horacemann.org 9 Versions of Letters YES! I will make a difference. Enclosed is my gift of: Ask 1 Ask 2 Ask 3 THE Maroon and White Circle Benefactors $35,000+ Patrons $25,000+ Sponsors $15,000+ Associates $10,000+ Supporters $5,000+ Friends $2,500+ Horace Mann Leadership Giving White THE Fellowship Maroon and RECENT GRADUATES Years since graduation: Minimum gift: 11-12 years $750 9-10 years $500 7-8 years $250 5-6 years $100 1-4 years or less $ 50 DOUBLE MY IMPACT! DOUBLE MY IMPACT! For your reference here is your past history of giving: FISCAL TOTAL INDIVIDUAL COMPANY YEAR GIVING MATCHING GIFT 2014 $0,000 $0,000 2013 $0,000 $0,000 2012 $0,000 $0,000 THE Maroon and White Circle My gift will be matched by my employer: DOUBLE MY IMPACT! DOUBLE MY IMPACT! My gift will be matched by my employer: Not sure if your company matches? Find out at www.horacemann.org/match and follow the guidelines to register your gift today! Matching gifts received by June 30 are counted toward Maroon and White leadership levels. Other $ Version: ALUMNI (general) Horace Mann Leadership Giving YES! I will make a difference. Benefactors $35,000+ Patrons $25,000+ Sponsors $15,000+ Associates $10,000+ Supporters $5,000+ Friends $2,500+ For your reference here is your past history of giving: FISCAL TOTAL INDIVIDUAL COMPANY YEAR GIVING MATCHING GIFT 2014 $0,000 $0,000 2013 $0,000 $0,000 2012 $0,000 $0,000 Version: ALUMNI (major donors) Enclosed is my gift of: $ Your past Maroon and White Circle donation is appreciated. Please consider making an even greater difference by supporting at the next level. Not sure if your company matches? Find out at www.horacemann.org/match and follow the guidelines to register your gift today! Matching gifts received by June 30 are counted toward Maroon and White leadership levels. 7 Versions of 3 Versions of Booklet How can Reply Cards YOU make a difference A Guide to Horace Mann School’s Annual Fund
- 10. UNDERSTANDING THE MARKETING LANDSCAPE
- 11. SO MANY COMMUNICATION CHANNELS TODAY Web - General Website, Campaign micropages, PURLS, Online Advertising, PPC Advertising Social Media - Twitter, Facebook, Instagram, YouTube, Google+, Vine Print/ Direct Mail Email Mobile - SMS, Mobile Apps Phonathons Face to Face Mass - TV, Radio, Billboards WHAT CHANNELS DO YOU ENGAGE WITH?
- 12. ONLINE % of Donors Engage Online with a Non-Profit Organization 84% of Donation Pages are Not Mobile Friendly Blackbaud, Next Generation of American Giving, August 2013; The Chronicles of Philanthropy, “Most Charities Fail at Online Fundraising Basics”, Raymund Flandez, February 4, 2014
- 13. DIRECT MAIL On average, direct mail accounts for 79% of donations Email Direct Mail Direct Mail is preferred 2 to 1 over email for non-profit communications Blackbaud, Internet and Multichannel Giving Benchmarking Report, July 2011; Epsilon, Channel Preference for Both the Mobile and Non-Mobile Consumer Report, December 2012
- 14. SOCIAL MEDIA 6% Donate Through Social Media 57% Survey Respondents see social media success in brandraising but not fundraising Blackbaud, Next Generation of American Giving, August 2013; Crain’s/ AFP New York Metropolitan Nonprofit Survey, Spring 2014
- 15. = Open Rates EMAIL Click Through Rates 92% of online American cite email as one of their regular activities Blackbaud, Next Generation of American Giving, August 2013; Pew Internet and American Life Project’s Generations 2010 report; Marketing Sherpa, “Email Summit”, 2013 58% of adult Americans check their email first thing in am
- 16. CASE IN POINT - RESULTED IN $22 RAISED FOR EVERY $1 SPENT
- 17. EVERY MESSAGE HAS ITS PLACE TRANSACTION ENGAGEMENT “Engagement channels may or may not be transaction channels, and vice versa, but both matter” [Blackbaud, Next Generation of American Giving, Aug 2013]
- 18. “INFORMATION ABUNDANCE MEANS ATTENTION SCARCITY” Marketo, “The Definitive Guide to Engaging Email Marketing”, 2013
- 19. ENGAGING CAMPAIGNS ARE ENGAGING + Stories of Impact + Stories that Connect to Audience
- 20. ENGAGING CAMPAIGNS ARE PERSONALIZED START PERSONALIZING YOUR COMMUNICATIONS PERSONALIZE WAYS TO USE PERSONALIZATION Text Direct Mail/ Print Images Email Design/ Layout Web Length Video In-Person/ Phone
- 21. PERSONALIZATION WORKS . . . GENERIC DIRECT MAIL DEEPLY PERSONALIZED CAMPAIGNS 2X RESPONSE RATE HOW CAN YOU PERSONALIZE YOUR COMMUNICATIONS BETTER? Caslon Report, 1-to-1 Response Rate Report: Benchmark Information for Relevant Cross-Media Marketing”, 2012
- 22. REMEMBER - IT’S ABOUT THEM - NOT YOU! Relevance means knowing who your audience is and what they want from your [communications]. Impersonal and poorly timed messages make your subscribers think, You don’t know who I am. You don’t know what I want. You just don’t get me. If you aren’t relevant, your subscribers will opt-out - or emotionally opt-out. Marketo, “The Definitive Guide to Engaging Email Marketing”, 2013
- 23. CASE IN POINT Administrative Office 7 Glenwood Ave., Suite 101 East Orange, NJ 07017 (973) 675-3817 Fax (973) 266-1041 Main Office 395 South Center Street Orange, NJ 07050 (973) 675-3817 Fax (973) 673-5782 Board of Trustees Ellen M. Davenport President Bernadette Ucko, MA, LDT-C First Vice President Alan P. Levine Second Vice President Jeff R. Harrison, CPA Treasurer Bernice Manshel Secretary Roger L. Manshel Facilities Chair 9608_no10.pdf 1 10/24/12 12:33 PM 7 Glenwood Ave., Suite 101 East Orange, NJ07017 What We Do Really Works! 00355 No 10 w tagline.indd 4 10/31/13 12:35 PM Every Dollar You Give Will Make Our Communities Stronger and Safer! Yes, I want to help children, adults and families heal, grow, and thrive! Enclosed is my tax Jethro Antoine, Esq. Beth A. Berns, LCSW Victor Cirilo Lisa-Renee Dumas John R. Feldman Kathleen Fuentes, Esq. Joseph Glatt, Esq. Jennifer Griffith, MA Kelly Heller, LSW, C-SSW Faith S. Lefkort Jody Lipsky Reginald Long, Esq. Diana Kyser McNeff Heidi W. Murphy Clyde Otis III Connie Salimbeno, MA, LDTC Kimberly R. Santos, M.Ed. Andrew M. Shainberg Beth Sonnenberg, LCSW Jami Jacobson Thall Paula Sabreen, LCSW Executive Director President’s Circle Priscilla Barrett, LPN, LRCP Francesco Borghese Jennifer Chalsty Gail Kellogg Robert Corin Morris Barbara Murray Chad Peters Shelden Ogilvy Pisani, Ph.D. Mark W. Sussman, MAI, CRE Lloyd Ucko Dear John, It’s no secret that, right here in our towns, children and families face all kinds of stress and danger – from bullying and underage drinking to child abuse, mental illness, addiction and domestic violence. These may seem like insurmountable problems, but FAMILYConnections has a proven track record of overcoming them. FAMILYConnections is helping people each and every day. Our prevention services and school-based programs give kids the skills to confront bullying and say no to alcohol and drugs. Our Reunity Houses safely reunite families broken by abuse. Our counseling services help youth and adults overcome mental illness and addiction and our DREAMS program gives domestic violence survivors the strength What to nurture their children and build new lives. We What we do really works. Just look Do Really at the outcome data in our last Annual Report, which you will find on our website: Works! www.familyconnectionsnj.org. You’ll see that, while other organizations try, we succeed! deductible gift of: HELP US CONTINUE THESE GREAT RESULTS. Your contribution will reduce children’s emotional problems and improve grades at local schools and keep teens away from high-risk behaviors. You’ll help people heal from trauma and abuse and train parents how to build stable homes. Every dollar you give will make our communities stronger and safer! We invite you to visit the website to see a short video – further proof that what FAMILYConnections does really works! $ $ $ Other $_____________ John Doe 123 Any Street Anytown, ST, 12345 Please send your CHECK to FAMILYConnections with this form. See reverse side to donate by CREDIT CARD. You can also donate ONLINE by going to www. familyconnectionsnj.org. THANK YOU! Response Card (2).indd 1 11/14/13 12:26 PM Please give today. With your help, children, adults and families will heal, grow and thrive. Thank you. Wishing you and your family all the best this holiday season. Sincerely Paula Sabreen, LCSW Ellen M. Davenport Executive Director President, Board of Trustees Engendering Hope, Enhancing Safety, Connections Healing Trauma, and Strengthening Families and Communities Engendering Hope, Enhancing Safety, Healing Trauma, and Strengthening Families and Communities www.familyconnectionsnj.org grow and thrive. Thank 00463_BoardLH.indd 1 11/18/13 1:26 PM 59% Increase in new donors compared to Previous Year You are Ramaz Alumni You are Ramaz Alumni 98% Increase in young alumni donation $$
- 24. web Email events print social media ENGAGING CAMPAIGNS ARE INTEGRATED
- 25. INTEGRATED HOW? + Messaging + Design/ Visuals + Communication Channels + Data
- 26. Strategy Direct Mail Email Web 2013-2014 ANNUAL FUND The Immediate Need Areas of Support Make Your Gift Now Contact Us Enhancing Our Role in Progressive Education Leadership First Name, Manhattan Country School is a nonprofit organization that would not exist today without the generous support of people just like you - parents, alumni, friends, corporations, and private foundations. Our model of independent, progressive education in the pursuit of greater equality is rare, but as supporters like you can attest, lasting and profound. Your support of the MCS Annual Fund sustains our mission and our unshakable commitment to an equitable tuition program that fosters significant cultural and economic diversity. With your help, we can continue to develop the hearts and minds of children who will grow up to become leaders who change the world. – Michèle Solá, Director GIVE NOW Your donation supports MCS in these key areas: Racial & Economic Diversity Public Mission/ Teacher Training Social Justice & Activism Sustainability Dear John, “We are in a perpetual state of learning” is how a recent Manhattan Country School graduate described her experience at the MCS Farm. I agree wholeheartedly. Gifts to the MCS Annual Fund are critical in helping us to meet our budget and are applied directly to annual operating expenses this fiscal year, including staff salaries and benefits, at MCS and the MCS Farm. Please support the 2013-2014 MCS Annual Fund and help us... • Sustain our sliding-scale tuition program and the rich diversity of our community • Support teacher salaries, benefits, and professional development • Enrich our sustainability and social justice programs on East 96th Street and at the MCS Farm Your donation to the MCS Annual Fund provides students and teachers at Manhattan Country School with the resources and opportunities to remain in a perpetual state of learning. Thank you for your continued annual support! Your past Annual Fund gift of [previous cumulative annual fund gift] is deeply appreciated and already making a difference. MANHATTAN COUNTRY SCHOOL 7 East 96th Street, New York, NY 10128 212.348.0952 www.manhattancountryschool.org Version: Annual Donors Sincerely, Michèle Solá YES, I want continue to support the difference Manhattan Country School is making in the lives of our future leaders. Here is my gift of: Gift 1 Gift 3 Gift 2 Other $ To make your donation online, or to find out more about the Manhattan Country School Annual Fund please visit www.supportmcs.org/johnqsample A gift in any amount can make a difference! Please complete information on reverse side and return to Manhattan Country School in enclosed envelope. 2013-2014 ANNUAL FUND MANHATTAN COUNTRY SCHOOL 7 East 96th Street, New York, NY 10128 212.348.0952 CASE IN POINT
- 27. RESULTS of previous year’s donors increased their gift size of Major Donors increased their gift over previous year 35% of donors did not donate the previous year! +315% Increase of Online Donations vs prior year 31% 37%
- 28. RESPONSE RATE COMPARISON Average Response Rate Personalized & Static direct mail Integrated 4X InfoTrends, Understanding Vertical Markets: Enterprise Communications Requirements, Dec 2012
- 29. HOW DO YOU CREATE AN INTEGRATED CAMPAIGN? STEP BACK AND ASK “WHY” (Remember to focus on Donor) LOOK AHEAD TO DESIRED OUTCOME WHAT DATA/TOOLS/RESOURCES DO YOU HAVE AVAILABLE? ARE THERE INTERNAL OBSTACLES IN THE WAY THAT NEED TO BE ADDRESSED?
- 30. ENGAGING CAMPAIGNS ARE CONSISTENT “Short-term decisions have long-term consequences. Donors cite the unending ask and lack of any kind of follow-up communications as major reasons why they stop supporting a cause.” [Blackbaud, Next Generation of American Giving, Aug 2013]
- 31. A FEW POINTERS: - DON’T ALWAYS DO THE SAME THING THE SAME WAY - USE DONOR ENGAGEMENT DATA - DON’T BE AFRAID TO TRY SOMETHING NEW - ALWAYS BE TELLING YOUR STORY - PRESS GO, ANALYZE, TWEAK “BEST PRACTICES ARE THOSE THAT ARE BEST FOR YOUR AUDIENCE. YOU MUST TEST TO SEE WHAT RESONATES MOST WITH YOUR SUBSCRIBERS” Marketo, “The Definitive Guide to Engaging Email Marketing”, 2013
- 32. CONTACT INFO Action Graphics www.actiongraphicsnj.com www.engaged-360.com 800.365.6687 Jesse Park jpark@actiongraphicsnj.com linkedin.com/in/jessepark Engaged360