Roderick Low Presents: 
How to Create 
Content That 
Engage & 
Convert
Roderick will cover: 
 The 4 Phrase of Content Marketing for 
Personal Branding 
 One Fundamental Rule That Will Get 
People to Buy 
 How to Create High Quality Content 
 How to Get Greatest Mileage For Your 
Content
The Four Phrase of 
Content Marketing for 
Personal Branding 
Phrase 1: Article Publishing 
Phrase 2: Special Reports 
Phrase 3: Video Tutorials 
Phrase 4: Interviews
The Fundamental Rule 
That Get People to Buy 
“Useful But Incomplete”
Phrase 1: Article 
Publishing 
 Stories 
 Personal Stories 
 Customer’s Stories 
 Other people’s Stories 
 Educational 
 How To’s 
 Tips & Short Cuts 
 Resources
Article Ideas 
Generator 
• HubSpot Blog Topic Generator 
http://www.hubspot.com/blog-topic-generator 
• Content Idea Generator 
http://www.contentideagenerator.com/ 
• Content Now 
http://www.contentrow.com/tools/link-bait-title- 
generator
Phrase 2: Special 
Reports 
 To learn something 
Create 1 special report a month to give 
away 
Convert existing articles into a special 
report 
Convert personal stories into case 
studies
Special Report 
Examples 
17 Types of Offer to Give Away 
http://goo.gl/XhMMbU 
The Free Offer Profits System 
http://goo.gl/3dFgPY 
The Free Offer Profits System Checklist 
http://goo.gl/1ZDnnQ
Phrase 3: Video 
Tutorials 
• Reach a larger target audience 
• Convert your articles into a 3 – 5 mins 
videos 
• Convert your special reports into a 45 
mins video tutorial or Spilt into multiple 
videos 
• Can be Search Engine Optimize
Video Tutorial Ideas 
Normal Presentation 
http://goo.gl/17941F 
Whiteboard Animation 
http://goo.gl/0bvvro 
Presentation Slides 
http://goo.gl/phfw3W
Phrase 4: Interviews 
• Bloggers 
• Trade magazines 
• Peer to Peer Interviews
How to Create High 
Quality Content 
• Definitions 
• Questions 
• Quotes 
• Examples 
• Lists 
• Visual Aids
How to Create Greater 
Mileage for Your 
Content 
10 Articles 1 Special 
Report Video Tutorial 
 Facebook 
 Blog 
 Guest Posts 
 Trade Magazines 
 Forums 
 Emails 
Interviews 
 Build a list 
 Build 
credential 
 Youtube 
 Facebook
The Quick Start Package
The Quick Start 
Package 
 3 eBooks 
 35 High Quality Articles 
 MS Word Doc, PDF 
 Cover Image in JPG and PSD 
 Over 200 pages of content 
 With Personal Use Rights 
 Worth $100
The Quick Start 
Package 
Home Buyers Handbook 
78 Pages Main Report 
10 High Quality Articles 
MS Word Doc, PDF 
Cover Image in JPG and PSD 
Worth $47
The Quick Start 
Package 
101 Tips for Selling Your Home Yourself 
73 Pages 
MS Word Doc, PDF 
Worth $17
The Quick Start 
Package 
Real Estate Income Secrets 
60 Pages 
MS Word Doc, PDF 
25 High Quality Articles 
Cover Image in JPG and PSD 
Keyword List 
Worth $37
Bonus 
Special Report: 13 Ways to Enhance PLR 
Products Without Rewriting It
The Quick Start 
Package 
Only Today @ 
$47 
Limit to 10 Licenses
The Purchasing 
Process 
Purchase @ 
www.tinyurl.com/real3state 
PayPal 
Sign up 
Page Confirmatio 
n 
Email Download Link
Any 
Questions 
?
Contact Details 
 Website: UniqCon.com 
Email: rod@uniqcon.com 
Tel: 9154 1451

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How to Create Content That Engage and Converts

  • 1. Roderick Low Presents: How to Create Content That Engage & Convert
  • 2. Roderick will cover:  The 4 Phrase of Content Marketing for Personal Branding  One Fundamental Rule That Will Get People to Buy  How to Create High Quality Content  How to Get Greatest Mileage For Your Content
  • 3. The Four Phrase of Content Marketing for Personal Branding Phrase 1: Article Publishing Phrase 2: Special Reports Phrase 3: Video Tutorials Phrase 4: Interviews
  • 4. The Fundamental Rule That Get People to Buy “Useful But Incomplete”
  • 5. Phrase 1: Article Publishing  Stories  Personal Stories  Customer’s Stories  Other people’s Stories  Educational  How To’s  Tips & Short Cuts  Resources
  • 6. Article Ideas Generator • HubSpot Blog Topic Generator http://www.hubspot.com/blog-topic-generator • Content Idea Generator http://www.contentideagenerator.com/ • Content Now http://www.contentrow.com/tools/link-bait-title- generator
  • 7. Phrase 2: Special Reports  To learn something Create 1 special report a month to give away Convert existing articles into a special report Convert personal stories into case studies
  • 8. Special Report Examples 17 Types of Offer to Give Away http://goo.gl/XhMMbU The Free Offer Profits System http://goo.gl/3dFgPY The Free Offer Profits System Checklist http://goo.gl/1ZDnnQ
  • 9. Phrase 3: Video Tutorials • Reach a larger target audience • Convert your articles into a 3 – 5 mins videos • Convert your special reports into a 45 mins video tutorial or Spilt into multiple videos • Can be Search Engine Optimize
  • 10. Video Tutorial Ideas Normal Presentation http://goo.gl/17941F Whiteboard Animation http://goo.gl/0bvvro Presentation Slides http://goo.gl/phfw3W
  • 11. Phrase 4: Interviews • Bloggers • Trade magazines • Peer to Peer Interviews
  • 12. How to Create High Quality Content • Definitions • Questions • Quotes • Examples • Lists • Visual Aids
  • 13. How to Create Greater Mileage for Your Content 10 Articles 1 Special Report Video Tutorial  Facebook  Blog  Guest Posts  Trade Magazines  Forums  Emails Interviews  Build a list  Build credential  Youtube  Facebook
  • 14. The Quick Start Package
  • 15. The Quick Start Package  3 eBooks  35 High Quality Articles  MS Word Doc, PDF  Cover Image in JPG and PSD  Over 200 pages of content  With Personal Use Rights  Worth $100
  • 16. The Quick Start Package Home Buyers Handbook 78 Pages Main Report 10 High Quality Articles MS Word Doc, PDF Cover Image in JPG and PSD Worth $47
  • 17. The Quick Start Package 101 Tips for Selling Your Home Yourself 73 Pages MS Word Doc, PDF Worth $17
  • 18. The Quick Start Package Real Estate Income Secrets 60 Pages MS Word Doc, PDF 25 High Quality Articles Cover Image in JPG and PSD Keyword List Worth $37
  • 19. Bonus Special Report: 13 Ways to Enhance PLR Products Without Rewriting It
  • 20. The Quick Start Package Only Today @ $47 Limit to 10 Licenses
  • 21. The Purchasing Process Purchase @ www.tinyurl.com/real3state PayPal Sign up Page Confirmatio n Email Download Link
  • 23. Contact Details  Website: UniqCon.com Email: rod@uniqcon.com Tel: 9154 1451