Creating Killer Content with Data | Pubcon Austin 2016
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Casie Gillette's presentation at Pubcon emphasizes the importance of creating engaging and high-quality content that resonates with the audience and drives action. She highlights the significance of understanding data, competition, and audience needs to craft effective content strategies. Gillette, a digital marketing expert with over a decade of experience, focuses on developing content that guides users through their buyer journey.
Creating Killer Content with Data | Pubcon Austin 2016
- 1. #pubcon @casieg Creating Killer Content Presented by: Casie Gillette
- 3. #pubcon @casieg GIVES YOUR AUDIENCE WHAT THEY ARE LOOKING FOR
- 4. #pubcon @casieg ENTERTAINS YOUR AUDIENCE
- 5. #pubcon @casieg ENGAGES YOUR AUDIENCE
- 6. #pubcon @casieg MAKES THEM LIKE YOU
- 7. #pubcon @casieg MOVES THEM THROUGH THE BUYER JOURNEY
- 8. #pubcon @casieg THEY TAKE ACTION
- 10. #pubcon @casieg And there’s a ton of shit content out there.
- 12. #pubcon @casieg LOVE YOUR DATA
- 13. #pubcon @casieg
- 18. #pubcon @casieg TOP REFERRAL PAGES
- 19. #pubcon @casieg TOP LINKED CONTENT
- 20. #pubcon @casieg TOP SHARED CONTENT
- 21. #pubcon @casieg TOP SHARED CONTENT
- 22. #pubcon @casieg TOP SHARED CONTENT
- 26. #pubcon @casieg WHO ARE YOUR SUBSCRIBERS
- 27. #pubcon @casieg YOU GET THE POINT.
- 28. #pubcon @casieg
- 38. #pubcon @casieg
- 39. #pubcon @casieg GOOD CONTENT IS THE STUFF OF LOVE AFFAIRS. ~ Tom Webster, Edison Research
- 40. #pubcon @casieg • Director of Online Marketing at KoMarketing, a B2B Digital Marketing firm in Boston, MA. • In the online marketing industry for over 10 years, working on both the agency side and in-house. • Responsible for developing and implementing strategies for both small businesses and Fortune 500 companies. • Connect with me on Twitter @casieg. ABOUT ME: