Creating value for customers - understanding context
- 1. Creating value for customers Lukasz Karwacki Managing Director at Sunscrapers
- 2. “Few companies that installed computers to reduce the employment of clerks have realized their expectations... They now need more, and more expensive clerks even though they call them operators or programmers.” - Peter Drucker
- 3. Question: What is the purpose of a software development company?
- 4. Common answer: To develop great software
- 6. “We’ve got 100 iOS developers”
- 7. “We never compromise quality”
- 8. …but is that really the purpose?
- 9. purpose develop great software use technology to solve problems
- 10. it’s not about developing a patentable recommendation algorithm but rather enabling customers to make better purchasing decisions
- 11. it’s not about using the latest framework but rather finding ways to increase application’s speed or reliability
- 12. it’s not about us but rather them
- 13. Conclusion: software development is not an end in itself but a means to an end
- 14. Lesson 1: software quality is a required necessity
- 15. Good practices help us: • make the best use of available resources • develop better solutions • embrace the change
- 16. Lesson 2: software development is meaningless when detached from the business context
- 17. Lack of business layer results in the popular notion of offshore companies, and…
- 18. …dead projects
- 19. If tech comes together with business the quality of code matters
- 20. If developer and entrepreneur work together the process matters
- 21. if tech companies egolessly realise they exist to serve higher needs great projects are accomplished
- 22. A software developer needs to understand client’s business, goals and motivation in order to make the right decisions
- 23. Only then he shall not be called a clerk
- 24. but an engineer