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11
@markusandrezak
@ueberproduct
http://www.ueberproduct.de
Creation & Production combined
#LeanUX14, Friday April 11th
Markus Andrezak
22
Some help from Russel Ackoff
„Doing the wrong thing
right is not nearly as
good as doing the right
thing wrong.“
33
Some help from Russel Ackoff
„Continuous
improvement is nowhere
as important as
discontinuous
improvement. Creativity
is a discontinuity. A
creative act breaks with
the chain that has come
before.“
44
Some help from Russel Ackoff
„You never become a
leader by imitating. You
only become a leader
by leapfrogging those
that are ahead of you.
And that comes about
through creativity.“
55
Artefact ArtefactProcess
Artefact
Process
Process
Process
66
Photo: jp.wikipedia.org, CC license
Process
Visualization
77
I am sorry, but
you are not agile
…
Photo: By Guyon Morée from Beverwijk, CC-BY-2.0, via Wikimedia Commons, CC license
88
Non Linearity – Design Thinking
99
Non Linearity – Creative Process (Apple)
1010
Existing Data
& Product
Projection
Extrapolated
Product
Analytical Thinking = Closed System
1111
Abductive Thinking
Research
Vision
Needs
Derived
Product
Abductive Reasoning = Generative
1212
Slide by Jabe Bloom (@cyetain)! Thx!
1313Photo by Annalisa Parisi, CC-BY-3.0 License via Wikimedia Commons
„Use customer input to
gain external
perspective -> helps to
see the whole picture:
Enables global
optimization by
serendipity.“
1414Photo by Annalisa Parisi, CC-BY-3.0 License via Wikimedia Commons
1515Photo by Annalisa Parisi, CC-BY-3.0 License via Wikimedia Commons
1616Photo by Annalisa Parisi, CC-BY-3.0 License via Wikimedia Commons
1717
The knowledge funnel as glue
Production /
Operational
Excellence
Discovery
1818
ProductionCreation
http://upload.wikimedia.org/wikipedia/commons/4/45/Cynefin_framework_Feb_2011.jpeg
Cynefin = Dynamics of the system
1919
Research = structured inquiry
2020
Generative research
“What are the right / relevant problems?”
4 types of research (by Erika Hall)
2121
Descriptive/Explanatory research
“What are right solutions? Why? How?”
4 types of research (by Erika Hall)
2222
Evaluative research
“Does the solution work?”
4 types of research (by Erika Hall)
2323
Casual research
“Testing the product, watch, observe.”
4 types of research (by Erika Hall)
2525
Interview
Questionnaire Concierge
Prototype
Paper Prototype
LoFi Dummy
Click Dummy
HiFi Dummy
Production
Product
Research
activities
along the
knowledge
funnel
2626
Frontend Prototyping
Backend Prototyping
Production Code!
Dev
activities
along the
knowledge
funnel
2727
Production
Creation
2828
2929
Operational Excellence
Creation
Production80%
20%
3030http://www.flickr.com/photos/dullhunk/202872717/
3131
http://www.flickr.com/photos/theredproject/3302110152/
Stephen Bungay
Stephen Parry
Erika Hall
Will Evans
Jabe Bloom
Fridel Detzner @ Jimdo
And: You!!!
3232
@markusandrezak
@ueberproduct
http://www.ueberproduct.de

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