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Creative workshops
    Rasmus Ottesen Stride
Introduction
Hi! I’m Rasmus!

Working at Zalando for Onsite Merchandising

I am a Co-founder of Alive Festival
I have been studying at Hyper Island
Introduction
Why am I here?

It interests me how we can be more effective
with the potential in people.
Introduction

What is effectiveness?
Introduction

What is effectiveness?



• Productivity
• Efficiency
• Optimization
Introduction

What is effectiveness?



• Productivity
• Efficiency
• Optimization
Introduction

What is effectiveness?



• Productivity
• Efficiency
• Optimization
Introduction

What is effectiveness?



• Productivity
• Efficiency
• Optimization
Creativity & Innovation
Creativity & innovation
Principles from IDEO

• Quantity over Quality
• Say yes, and...
• Build on each others ideas
• Think big! Do not limit yourself !
Creativity & innovation
Principles from IDEO

• Quantity over Quality
• Say yes, and...
• Build on each others ideas
• Think big! Do not limit yourself !
Creativity & innovation
Principles from IDEO

• Quantity over Quality
• Say yes, and...
• Build on each others ideas
• Think big! Do not limit yourself !
Creativity & innovation
Principles from IDEO

• Quantity over Quality
• Say yes, and...
• Build on each others ideas
• Think big! Do not limit yourself !
Creativity & innovation
Principles from IDEO

• Quantity over Quality
• Say yes, and...
• Build on each others ideas
• Think big! Do not limit yourself !
Creativity & innovation
Let’s explore some creative principles...

1. Form 2 groups
2. Short introduction
3. Exercise (3 minutes)
Creativity & innovation
Let’s explore some creative principles...

1. Form 2 groups
2. Short introduction
3. Exercise (3 minutes)


  Draw 25 different apples
  Draw one and hand over the pen to the person next to you
  No talking
Creativity & innovation
Reflections

• Quantity over Quality
• Say yes, and...
• Build on each others ideas
• Think big! Do not limit yourself !
Creativity & innovation
Creative tools

Ideas can come out of the blue...
Creativity & innovation
Creative tools

Ideas can come out of the blue...
... Or from a structured process
Creativity & innovation
Opening up

• Quantity over quality
• Say yes, and...
Creativity & innovation
Opening up

• Quantity over quality
• Say yes, and...


  STEP 1 - QUANTITY

  How many digital technologies can you name?
  (3 minutes brainstorm)
Creativity & innovation
Opening up

• Quantity over quality
• Say yes, and...


  STEP 1 - QUANTITY

  How many digital technologies can you name?
  (3 minutes brainstorm)

  How many everyday problems can you name?
  (3 minutes brainstorm)
Now, let’s mash up!
Creativity & innovation
Opening up

• Quantity over quality
• Say yes, and...
Creativity & innovation
Opening up

• Quantity over quality
• Say yes, and...


  STEP 2 - GROUPING

  What ideas/post-its can you combine?
  Where do you see red threads?

  Group post-its together

  (5 minutes)
Creativity & innovation
Opening up

• Quantity over quality
• Say yes, and...


  STEP 3 - ONE IDEA

  Choose one idea/combination of post-its based on:
  - is it feasible tomorrow or next year?
  - is it relevant for the end user?
  - is it innovative?

  (5 minutes)
Creativity & innovation
Opening up

• Quantity over quality
• Say yes, and...


  STEP 4 - PRESENTATION AND VISUALIZATION

  Prepare a 30 seconds presentation. Deliverables:
  - a sketch/illustration of your idea
  - your idea in 3 bullet points

  (5 minutes)
The potential!

• Marketing concepts
• Teaser ideas and designs
• Onsite functions
• Mobile applications
Thank you!
Rasmus Ottesen Stride - rasmus.stride@zalando.dk

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Creative workshops pitch number 2