ACI design and creativity slides 2019 day1
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The document outlines a course on creativity and design offered by the Institute on Asian Consumer Insight, focused on enhancing students' understanding of product design within an Asian cultural context. It includes a variety of interactive activities aimed at demystifying creativity, fostering collaboration, and applying design thinking to real-world challenges. The course emphasizes the integration of creative ideas into product designs while challenging preconceived notions about creativity.
ACI design and creativity slides 2019 day1
- 1. Institute on Asian Consumer Insight (ACI) Creativity and Design :: January 2019 (Day 1) http://www.aci-institute.com 1
- 2. MSc in Marketing & Consumer Insight Nanyang MBA Nanyang Business School http://www.nanyangmscmarketing.com/index.php/articles/4-program-curriculum.html 2
- 3. Dr. Ricardo Sosa Associate Professor, Monash University (Australia) and Auckland University of Technology (New Zealand) @designcomputing 3
- 5. “Creativity” in Business books on Amazon (2018) 5
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- 7. 120x 15-min blocks: - Presentations - Think-Pair-Share (TPS) - Group discussions - Ideation sessions - Writing and drawing - Video excerpts - Surveys - Field missions - “Making” activities - Site visit - “DIY” activities - Journalling 7
- 8. Activity 1.1: What does “creativity” look like? • In groups: Go outside. Ask 3 to 5 different people/groups to choose one image that best represents “creativity” for them • Ask them to elaborate why • Come back in 15 minutes to share your experiences “creativity” vs {accident, crisis, difficult, enjoying, fight, genius, intelligence, juggle, problems, risk…} in: https://images.google.com/ 8
- 9. Pre-survey Duration: 15 minutes Mode: Individual 9
- 10. Activity 1.1: What does “creativity” look like? Photo elicitation Practice Active Listening Reveal assumptions Assess interest Demystify Expand your initial views Diversity of ideas and experiences Ask questions 10
- 11. The poster child of the creative genius http://pngimg.com/download/33439 Creativity is much more than Steve Jobs and “The Nine Dot Problem” ("think out of the box“) Your challenge is to draw four straight lines which go through the middle of all of the dots without taking the pencil off the paper. 11
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- 13. Variations of the “Design Thinking” problem solving model hci.stanford.edu; interaction-design.org; nngroup.com; The “artistic bias” of creativity (Image http://pngimg.com/download/7377) 13
- 14. This course is not about creative geniuses, toy problems, “design thinking”, or art. Then? - We go beyond myth-ridden views of “creativity” - Creative approach to learning creativity - Based on scientific research and real-world practice across fields and cultures - To transform everyday activities and life - Design literacy for non-designers 14
- 15. Activity 1.2: Hard problems Duration: 15 minutes Mode: All 15
- 17. The Creative Self : Effect of Beliefs, Self-Efficacy, Mindset, and Identity by Maciej Karwowski , and James C. Kaufman PUBLISHER Elsevier Science DATE 2017-02-23 17
- 18. Activity 1.3: Introspection Duration: 15 minutes Mode: Individual, share 18
- 20. 1. A few videogames^ 2. A car^ 3. A bungalow^ 4. Kitchen appliances 5. Toys 6. Farm tools 7. Learning spaces 8. Museum exhibits 9. Playgrounds 10. Point-of-sale 11. Handcrafts 12. Phone cabin 13. Stairs 14. Interactive displays 15. Websites 16. Virtual galleries 17. Office furniture 18. Lamp 19. Suitcase 20. Chairs and benches 21. Book covers 22. Picture frames 23. Interactive toys 24. One thousand products, websites, systems, services# 25. Rapid prototyping machines# 26. Fifteen companies# 27. Doors* 28. Car dashboard displays* 29. More cars* 30. Robot-friendly furniture* 31. A visual divergence test 32. Reconfigurable robots and social robots 33. Curriculums, syllabus, activities, support materials 34. Design platforms, methods and techniques ^ as a teenager, before entering college # by around 1000 design and engineering students in 6 countries * by computational generative systems that I’ve authored
- 22. ‘ROBOT GRACIOUS GAIT’ RoboMods Sosa, R., Mohan, R.E., Rojas, N. and Nansai, S.
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- 30. Creativity and Design The objective of this course is to introduce students to the basics of product design, including issues relating to product form and function, as well as aesthetics and experience. Students will learn how to integrate creative ideas into product designs that would appeal to consumers. Cutting edge and relevant issues in product designs will be discussed. Special emphasis will also be placed on examining product designs in an Asian cultural context. 30
- 32. https://www.flickr.com/people/40662521@N07 Creativity: source of substantial change, of new ways of seeing, of creating new value 32
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- 41. Activity 1.4: Top 3 innovations of the XXI century Duration: 15 minutes Mode: Think – Pair – Share 41
- 42. Lunch 1 hour 42
- 43. Activity 1.5: “Scumble” Mode: Individual and pairs Credit: David Kayrouz 43
- 46. Find your creative potential • How does your cultural background shape your creativity? • Your family history and life experiences • Your network: the people who surround you • Your personality traits and preferences • Your career goals and technical skills • Your values, dreams, and motivations • The abilities that distinguish you from other people 46
- 49. 3 Views of Design ICSID: http://www.youtube.com/watch?v=d3hJcnWKezk Dyson Foundation: http://www.youtube.com/watch?v=SD6d8Em8q5A Roger Martin: https://www.youtube.com/watch?v=rLjj1MWX0bY http://www.hopkinsmedicine.org/medart/ https://en.wikipedia.org/wiki/Triquetral_bone https://www.healthtap.com/topics/ 49
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- 55. Steve Jobs in 1980 Paradox, Pervasive curiosity, Agency of objects, Collaboration http://youtu.be/0lvMgMrNDlg?t=2m23s 02:23 – 13:05 55 Paul Terrell
- 56. Steve Jobs in 1980 Paradox, Pervasive curiosity, Agency of objects, Collaboration http://youtu.be/0lvMgMrNDlg?t=2m23s 56 “We had absolutely no idea what people were going to do these things when we started out… uh, matter of fact the two people it was designed for Woz and myself because we couldn't afford to buy a computer {} on the market… We got it working and we showed it some of our friends, and immediately everybody wanted one” “One day I walked into a bike shop the first in Mountain View and Paul Terrell then owner of the bike shop said he would like to take 50 of these… fully assembled and tested ready to go which is a new twist”
- 57. Steve Jobs, 1980 Paradox, Pervasive curiosity, Agency of objects, Collaboration http://youtu.be/0lvMgMrNDlg?t=2m23s 57 “Gradually the whole thing began to build momentum and at that point in time we had some feeling that we were onto something but the feeling was so different than the experience it actually seeing it happen right now is entirely different and sometimes a lot of people ask what did you know it was going to mushroom into this phenomenon and you can say yeah you know we planned it out we have led on a piece of paper” “Man is a tool maker has the ability to make a tool to amplify an inherent ability that he has and that’s exactly what we're doing here it’s exactly what we're doing here… what we're working towards now is the ability to amplify another human ability and we're just starting to get the glimmerings of where it's going to go” https://cinstatearchives.com/computing_exhibit/
- 58. 58 “The key area we’re focusing on is the following: right now if you buy a computer system and you want to solve all your problems we immediately throw a big problem right in the middle of you and your problem which is learning how to use the computer. All right. A substantial problem to overcome once you overcome that it's a phenomenal tool but there is a barrier of having to overcome that problem. What we trying to do and I think there's a reasonable chance that Apple is going to make a real contribution solving this problem… is to remove that barrier so that someone can buy a computer system that knows nothing about it and directly attack their problem without learning how to program”
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- 60. Prepare a DIY Activity… Duration: 15 + 15 minutes 60
- 62. DIY Activity Day 1 Duration: 15 to 30 minutes 62
- 63. DIY Activity debrief • Did it go according to plan? • Lessons learned, improvements to try. • Decodings of core themes covered today. • Appropriation, interpretation… why DIY activities? 63
- 64. Day 1 Recap • Dispel myths, stereotypes around creativity • Big problems, difficult challenges, crises: creative responses • Creative capability, a uniquely and universal human trait • Creativity is diverse, it demands multiplicity of views and skills • Design principles and thinking can be applied elsewhere • Shift from “Am I creative?” to “How am I creative?” 64
- 65. Creativity & Design. End of Day 1 • Individual mode • Write down two key concepts or ideas that you learned today • Write an action item that you can put into practice derived from that key concept or idea • Write down your most pressing question today Extra: “My main contribution to the session today was…” 65
- 66. End of Day 1 Thank you! 66
- 67. Alt Activity 1.8 • Form listening triads • What needs a radical shift in your organisation? 67
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