ACI design and creativity slides 2019 day3
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The document summarizes key themes and questions from Day 2 of an event on creativity and design. Some of the themes discussed included reframing problems, the need for both order and disorder in creativity, and transforming fear of change into positive energy. Questions focused on topics like balancing breadth and depth in creativity, measuring creativity, and resisting the urge to immediately solve problems.
ACI design and creativity slides 2019 day3
- 1. Institute on Asian Consumer Insight (ACI) Creativity and Design http://www.aci-institute.com 1
- 2. Selected themes from Day 2 • Reframing to explore the root of “problems” • Creativity requires both order and disorder • I need to have more confidence in my creativity • There are no stupid questions and no stupid answers • Creation brings destruction, implications… • Goal is to transform the fear to change into positive energy: inspiration • From “creative people” to “creative interactions” • Creativity = exercise • Create new views and perspectives of hard problems • I will look for organisations with a “growth mindset” • I need to rethink if/how I’m asking questions at work • We don’t need creative solutions, we need creative ways of seeing the problem • “I think my boss doesn’t understand the problems he asks us to solve” • I need to question my KPIs
- 3. Questions from Day 2 • How to balance breadth and depth in creativity? • When will I know it’s the time to transition from questions to answers? • What are the limits of creativity? • How do I create conditions for creative interactions? • What are good metrics of creativity? ROI, likeability, acceptance, sales? • Why do questions instil fear? • Why should people have a growth mindset? • How do I resist the temptation to immediately solve a problem? • How to be wicked when everything around me is set to tame people? • I love to travel. Where am I travelling? What do I do when travelling? • What is intelligence? • How do I know and expand what I don’t know? • Why are we writing these questions?
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- 28. Activity 3.1 Abductive reasoning Mode: Pairs 28
- 29. Activity 3.1: Abductive reasoning • Pairs or triads • Walk around campus for 15 minutes • Observe and make inferences: • One deductive inference • One inductive inference • One abductive inference • Share
- 30. Lunch 1 hour 30
- 31. Deductive reasoning Inductive reasoning Abductive reasoning
- 36. Activity 3.2: Marshmallow Challenge (mod) Duration: 15 minutes
- 37. Build a self-standing structure: • With the supplies provided only • In collaboration with your team • Four criteria of success: • Interesting structure • Height • Marshmallow on top • Optimise material • Time limit: 20 minutes
- 55. Fernando Prieto, Ricardo Sosa. “TetraBus”: Children Museum on Wheels. Client: Tetra Pak Mexico (1996-1997)
- 60. “I'd seen an industrial sawmill, which uses something called a cyclonic separator to remove dust from the air. I thought the same principle of separation might work on a vacuum cleaner. I rigged up a quick prototype, and it did. I became obsessed. It took five years of doing nothing but making and testing prototypes. My wife supported us by teaching art. She was wonderful. But most other people thought I was mad.”
- 62. http://www.studiotilt.com/blog/2011/02/03/the-hub-kings-cross-co-design-workshop/ http://paipr.wordpress.com/projects/rapid-low-fi-prototyping/ http://www.robives.com/blog/swinging_legs_experiment Co-Design and Low-Fidelity Prototyping: Immediate and sketchy 3D representations using paper, cardboard and any available parts
- 67. Roger Martin: Rotman Business + Design http://videos.huffingtonpost.com/roger-martin-on-why-corporates-should-ban-the- phrase-prove-it-517389434 www.youtube.com/watch?v=fNgBRcp0u7w (0:0 – 4:56)
- 69. The goal of design is to make the world better
- 75. Guest Speaker: Yeo Kian Peen Founder & CEO, Embodied Sensing Pte. Ltd. 75
- 76. Yeo Kian Peen, Founder & CEO, Embodied Sensing Pte. Ltd. Embodied Sensing is a social impact start-up creating inclusive devices for seniors and people with disabilities. Prior to this, Kian Peen was a senior research engineer at SUTD, where his main research focus was on sensory augmentation and assistive technologies. Embodied Sensing was selected as one of the 7 winning social impact start-ups for the Singtel Future Makers 2017 social innovation program.
- 77. Inclusive technologies to assist the deaf and/or hard of hearing
- 78. Q&A with Yeo Kian Peen Founder & CEO, Embodied Sensing Pte. Ltd. 78
- 79. DIY Activity Day 3 Duration: 15 to 30 minutes 79
- 80. Creativity & Design. End of Day 3 • Individual mode • Write down two key concepts or ideas that you learned today • “This is what I need to do to put in it action:” • Your most pressing question today Extra: “My main contribution to the session today was…” 80
- 81. Alt Activity: “CV of Failures” Duration: 15 minutes 81