Assure Creative Projects Deliver Awesome Business Results
- 1. Want Creative Projects to Deliver Awesome Business Results? Marya Triandafellos/Swair.com For Gymnasium Icons from flaticon.com © 2014 Marya Triandafellos. All rights reserved. 1
- 2. That's not what I wanted! But that's what you said! 2 Heard this?
- 3. 70% 3 Client behavior is challenging Then let's build a better relationship
- 4. 4 Be a Change Agent Tune Up Your Creative Workflow:
- 6. Pre Digital 6 #+ = Marketing Creative
- 8. 8 Dispersed & diverse teams Compressed timelines Infrastructure has not kept pace Customer Influence Multiple channels
- 9. 9 What Can We Learn from Other Disciplines
- 10. Fine Dining 10 Football Scientists • Cyber infrastructure • Sociological considerations • Clear roles & responsibilities • Motivating collaboration • Documented knowledge & materials • Optimized process
- 12. 12 Software or Composite (Email-Excel-DropBox) • Communications • Project Management • Knowledge Management Platform
- 13. 13 Why: has this process evolved What: are the bottlenecks in the system How: are the systems integrated Where: are the guideslines for tool usage Platform Tune Up
- 16. High Level Communication Process 16 SENDER FEEDBACK MESSAGE RECEIVER
- 17. What Contributes to Miscommunication? Perceptual 17 Psychological Cultural
- 18. The 3 Es of Effective Communication ENGAGE Establish empathy 18 Deliver the message EXPRESS Confirm clarity, trust ENDORSE MESSAGE RECEIVERSENDER FEEDBACK
- 19. 19 Collaborate Many Heads are Better than One
- 20. 20 • Execute Complexity • Compress Timelines • Exponential Insights Why?
- 21. Big Team Challenges & Overcoming Them 21 Virtual participation High education levels Diversity Large sizes Build Relationships Mentorship Assign Roles
- 23. 23 Who: presents a challenge What: are assigned roles & responsibilities Why: discerned by examining emotions & dynamics How: could you be a facilitator Team Tune Up
- 25. RIPS for Knowledge Organization 25 Requirements Inspiration People Standards Initiative Workflow
- 26. 26 Aligns Brand & Customer Provides Creative Direction Contract & Roadmap Creative Brief RIPS: Requirements
- 27. Creative Brief Content 27 Project Management Client Customer Deliverables • Project Type • Team Roles & Responsibilities • Budget • Milestones • Product/Service Background • Business Requirements & KPIs • Customer Insight • Audience Description • Audience Response • Graphic/Technical Specifications • Resources
- 28. Requirements Intake Project Type 28 Production Intake Form Creative Brief Inspiration + Creative
- 29. RIPS: Inspiration 29 Emotional Engagement Industry Examples Opportunity for Greatness CELEBRATE 100 YEARS Peripheral Examples
- 30. RIPS: People 30 PHOTO ROLE EXPERTISE RESPONSIBILITY RELATIONSHIP PREFERENCES TEAMACLIENTA Marketing Insights UX Design • Details • Examples • Text • Concepts • Stories • Visual + + _ _ Interface for web & mobile Qualitative & quantitative research
- 31. RIPS: Standards 31 Guidelines Processes Brand Visual Design Accessibility On boarding Project intake Post mortem Best Practices Customer service Vendor Assessment Ideation Assets Logo Templates Art
- 32. 32 Where: are the weak links Who: really know your team What: is the most concise recipe How: process optimized, creativity inspired Knowledge Tune Up
- 33. 33 • Build a platform that systematizes communication, project management & documents knowledge Final Checkpoints • Knowledge library that makes your business/brand/ role transferable • Team - Integrate empathy into your communications - Collaborate with a consciousness of team dynamics
- 34. This is awesome! Thank you! 34 Now Hear This!