Creativity assignment Observation
- 1. - Sign is BIG. - Door is automatic! - I don’t get what does the store sell from outside! So if I was looking for a particular product I may not choose to go inside. - I don’t see any “open sign”! -
- 2. - You have to get ‘Close’ to door to see the business hours. -
- 3. - High ceiling - Bright lights - Very visible signs with big fonts - Carpet floor
- 4. - Sale items are located in the centre isle, with visible sign. - Color coded signs which go along with the shelves. (very good maping)
- 6. - Customer are mainly browsing, store is really empty. - Staff are distinguishable, do not approach for help unless you ask! - There is no music playing! - Poor display and visual experience, the one corner of the store is being renovated but its not covered!
- 7. - Huge sign, with large font! Also the 60% sale sign is visible from distance - By the name of the store I can tell what does the store may sell, something to do with Home furniture! - Doors are automatic - No “open sign”! -
- 8. - Similarly you got to walk ‘Close’ to the front door to find out about the business hours
- 9. - Walking in the store, high ceiling, bright lights with huge signs of different sections - First thing you see is a Christmas tree! (seasonal)
- 10. - A huge sign showing a “Rug Event” possibly the item on sale! But it is kind of hidden behind Christmas tree!
- 11. - Items on sale are sitting in front or in the middle of the isle. - Pricing of sale items are not that visible. In fact in the picture below the actual price is with bigger font than the sale price!!! -
- 12. - Prices of some of the items are not visible right away. In another words the customer has to lift the item and read the price tag on the bottom. In this case with fragile glass it is discouraged to do so! - Staff are visible with uniforms - Customers are mainly browsing. - Staff do not approach customers regularly. - No music is playing in the background.
- 14. - Huge sign with attractive Font and color - It tells me that this store is selling Golf accessories. - With a second sign on the right it affirms the store objective. - No “Open sign” I can’t tell if the store is open from a distance! - Store hours are not visible! -
- 15. - Store hours are written on the entrance door. - Also it shows “winter business hours” which addresses the up to date hours per season! -
- 16. - Relatively high ceiling, bright lights - There is no signs that show where you can find the specific items that you are looking for -
- 17. - Floor is solid + carpet - Very nice music is being played - Staff are wearing uniform - It took 5 second after my entrance for a sales rep to approach me. - Sale items are labeled, but they are scattered through out the store -
- 19. - Flat TV screens help advertise and better transfer the message to the buyer -
- 20. - Amazing idea of having a computer simulated Golf screen. It helps customer to try out different clubs and choose the best using a virtual platform. -
- 21. - Test the gloves! Turns out the gloves are one of the main piece of golfer’s accessory. So let the customer test the gloves and pick their favorite ones. - It is interesting a side advertising is in place (on the left) so it shows this is sponsored idea. -
- 22. - Sign is HUGE! It addresses “Home and garden” - Customer can tell this store is related to home and garden (construction business) - Combination of colors and fonts is really attractive for a store in construction category -
- 23. - Store front with huge sign of operating hours - Seasonal essential items ON Sale are placed even outside the store!! - Huge price tags that you can see from distance.
- 24. - First thing you see when walking in the store! - A sign that show the rewards you get when you buy stuff here! Kind of a attractive idea!
- 25. - Employees and store staff wearing the uniform matching the store color scheme - Willing to help customers - Floor is concrete, which represents a construction site type - High ceiling and bright lights with very high shelves. -
- 26. - Seasonal products (Sale Products) are in the middle of isles which huge price tag signs - Sections are marked with very big signs hanging from the ceiling as a guidance - Isles are numbered for easier navigation and guidance -
- 27. - Promotional ads and store points are reminded to customers with mobile signs on random corners -
- 28. - Huge seasonal sale section for Christmas with beautiful decoration -
- 29. - Sale price tag does not show the original price - Customer does not receive the message how much they are saving! -
- 30. - One small issue with signs, the “Check out” sign is marked same as section signs!! - This may make it harder for a customer who is in rush to check out finding the cashiers, considering the cashiers are hiding behind the final items counter -
- 31. - Chpaters, Huge sign, with a Red color and big font. - It definitely correspond to book or reading materials - I can’t tell from the distance if the store is open or no! No “open sign” - -
- 32. - As I walk closer I can see the business hours -
- 33. o Special products are setup at the entrance
- 35. - Separate section for “other” products
- 36. - Self help section, where customers browse for the items they are looking and they get guided to the corresponding section
- 38. - Huge signs for each section and smaller signs for sub sections - Very great help for navigating through a store this big
- 40. - Coffee place in the corner to provide additional comfort and joy level to customers so they don’t leave the store while enjoy reading their favorite book or magazine.
- 41. - Huge Sign and I can tell it is to do with clothing - I can’t tell if the store is open but certainly the outside look attracts me in with some decoration in place
- 42. - No Open sign, and door is not open either so I have to physically walk towards the store and find out if it is open or not!
- 43. - Business hours on the front door, with missing hours on Saturday!!
- 44. - Carpet flooring - Some TV’s that shows random advertisements - I don’t see any signs for different sections - I am not sure which side I have to walk if I am looking for mens wear - Ceiling is mid-high - Poor lighting condition - Sale sign is every where, in another words there is no special section for items on sale! -