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“There's absolutely a benefit in making changes during a
downturn. As one of our vendors said:

‘A downturn is a terrible
thing to waste.’ It's easier for everyone to
understand the need for the change when things are tough
and the risks are lower.”

- Frank Blake, CEO Home Depot in
WSJ – June 5th, 2008




                                        Copyright ©2009, Oracle. All rights reserved.
McKinsey’s Findings

            “Investments in technology-enabled business
             processes can deliver up to ten times the impact of
             traditional IT cost reduction efforts.*”

            “Simplistic cuts, applied across the board, may
             endanger critical business priorities from sales
             support to customer service.”




* SOURCE: “Managing IT in a downturn: Beyond cost cutting,” James Kaplan and Johnson Sikes,
The McKinsey Quarterly, September 2008.


                                                     Copyright ©2009, Oracle. All rights reserved.
Oracle’s Commitment to On Demand CRM

“When we compete head-to-head with
 Salesforce.com we win more deals than we
 lose.”
Larry Ellison, Chief Executive Officer




“We’re doing very well in CRM On
 Demand…The market is becoming more
 sophisticated as enterprises start to deploy
 and scale and they’re demanding
 enterprise integration, scalability, and
 security.”
 Charles Phillips, President

 Source: Oracle Earnings Conference Call – Fiscal Q2 ‘09, Dec. 18, 2008


                                                      Copyright ©2009, Oracle. All rights reserved.
Continuous CRM Innovation
Last 12 Months of SaaS CRM Innovation




                 Copyright ©2009, Oracle. All rights reserved.
Only Oracle Delivers…
    A Wide Range of Deployment Options


Niche On Demand          On Demand                         On Demand        On Demand      Siebel CRM
     Service             Multi-Tenant                     Single Tenant     @ Customer     On Premise
                          Enterprise                         Editions
                           Edition




                  vs.
 One way to             Oracle                           Oracle           Deploy at   Deploy at
  deploy                  technology                           technology     your site    your site
 No control             Oracle                           Oracle           Oracle      On Demand
 No migration            managed                              managed        managed      integration
                         Shared                           Private




                                                 Integrated On Demand & On Premise
                                      Address HQ and Satellite Needs
                                      Extend on-premise deployments
                                      Deliver departmentally and company wide




                         Copyright ©2009, Oracle. All rights reserved.
Oracle vs. sf.com Pricing Comparison
CRMOD Single Tenant Standard Edition with AIA Integration
vs. Salesforce.com Unlimited Edition


                                                                                            ~$420 per user/month



                                                                                                                    Application Integration


                                                                                                                    Custom Objects




                                                                                            Multi-Vendor Solution
  ~$160 per user/month                                                                                              Disaster Recovery
    Single Vendor Solution




                             Enterprise Grade Application                                                           CTE
                             Integration
                             Unlimited Custom Objects
                                                                                                                    Business Intelligence
                             Enterprise Grade Disaster Recovery

                             Enterprise Grade CTE
                                                                                                                    NO Single Tenancy
                             Enterprise Grade Business Intelligence

                             Enterprise Grade Single Tenancy
                                                                                                                    Core CRM
                             Enterprise Grade Core CRM



                                            Copyright ©2009, Oracle. All rights reserved.
Completeness with CRM On Demand

                        CRM On Demand Salesforce.com                                 SAP (CRM OD)

Industry Solutions           Yes                                         3rd Party        ?

Integrated Products          Yes                                         3rd Party        ?

Business Intelligence        Yes                                         3rd Party        ?

Voice On Demand              Yes                                         3rd Party        ?

Social CRM                   Yes                                             No           ?

Enterprise Grade DR          Yes                                             No           ?

Enterprise Grade SaaS        Yes                                             No           ?



                             Copyright ©2009, Oracle. All rights reserved.
CRM On Demand Strategic Partnerships
Deepest Integrations




                  Copyright ©2009, Oracle. All rights reserved.
Loomis Dramatically Improves Customer
    Responsiveness with Oracle Applications
COMPANY OVERVIEW                                                                            CUSTOMER PERSPECTIVE
• Provider of a wide range of integrated solutions for                                      “With Oracle AIA , we were able to reduce
  cash handling for banks, retailers and other                                              customer response time from 2 days to
  commercial enterprises.                                                                   ten seconds with our centralized call
• Industry: Financial Services                                                              center. ”
• Employees: 7,000                                                                              − Wayne Sadin, CIO
• Revenue: $1.24 billion

CHALLENGES / OPPORTUNITIES
• Support change in traditional business model                                              RESULTS
• Collect and disseminate information quickly and                                           • Improved access to and quality of
  securely to demanding customers                                                                   customer data by replacing
• Reduce customer response times                                                                    Salesforce.com in 5-1/2 weeks
• Provide sales reps with visibility into service                                           • Improved efficiency and visibility by
  information and vice versa                                                                        integrating Oracle CRM On Demand and
                                                                                                    Oracle EBS
SOLUTION                                                                                    • Able to look across the footprint in real
• Oracle CRM On Demand                                                                              time to evaluate progress against
                                                                                                    contracted objectives
• Oracle Call Center On Demand
• Oracle E-Business Suite
• Oracle CRM On Demand Process Integration Pack
 for Oracle E-Business Suite


                                                    Copyright ©2009, Oracle. All rights reserved.
Rackable Systems Achieves 330% ROI from
    Oracle’s Application Integration Architecture
COMPANY OVERVIEW                                                                       CUSTOMER PERSPECTIVE
• Leading provider of server and storage products for                                  “With AIA, we have a single vendor
  large-scale data center deployments.                                                 solution to connect Oracle CRM and
• Industry: High Technology                                                            Oracle EBS. This allows for improved user
• Employees: Approximately 325                                                         adoption, better pipeline visibility, one
• Revenue: Approximately $250 million                                                  view into customers and orders, and
                                                                                       reduced IT costs. ”
CHALLENGES / OPPORTUNITIES                                                                 − Dominic Martinelli, CIO
• New business process required for Lead-to-Quote
  and Build/Design to Order model                                                      RESULTS
• Low user adoption of previous CRM system                                             • Fully integrated front-to-back office in
• Sales lacked visibility to back-end data                                                     10 months
• Small IT staff, limited budget, aggressive timeline                                  • Better data quality, one view of
                                                                                               customers & orders
SOLUTION                                                                               • Improved forecast accuracy and sales
• Oracle CRM On Demand                                                                         productivity
• Oracle E-Business Suite                                                              • Achieved 330 percent ROI with payback
• Oracle CRM On Demand Process Integration Pack                                                in only 5.3 months
 for Oracle E-Business Suite




*NEC Corporation figures                       Copyright ©2009, Oracle. All rights reserved.
Leader In Key Markets

         •   Database                                           •   CRM
         •   Data Warehousing                                   •   Human Capital Mgmt
         •   Database on Linux                                  •   Retail
         •   Embedded Database                                  •   Communications
         •   Middleware                                         •   Financial Services
         •   Enterprise Portal                                  •   Banking
         •   Application Server                                 •   Public Sector
         •   Enterprise Perf. Mgmt.                             •   Professional Services




                Copyright ©2009, Oracle. All rights reserved.

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Crm On Demand For 2009

  • 1. “There's absolutely a benefit in making changes during a downturn. As one of our vendors said: ‘A downturn is a terrible thing to waste.’ It's easier for everyone to understand the need for the change when things are tough and the risks are lower.” - Frank Blake, CEO Home Depot in WSJ – June 5th, 2008 Copyright ©2009, Oracle. All rights reserved.
  • 2. McKinsey’s Findings “Investments in technology-enabled business processes can deliver up to ten times the impact of traditional IT cost reduction efforts.*” “Simplistic cuts, applied across the board, may endanger critical business priorities from sales support to customer service.” * SOURCE: “Managing IT in a downturn: Beyond cost cutting,” James Kaplan and Johnson Sikes, The McKinsey Quarterly, September 2008. Copyright ©2009, Oracle. All rights reserved.
  • 3. Oracle’s Commitment to On Demand CRM “When we compete head-to-head with Salesforce.com we win more deals than we lose.” Larry Ellison, Chief Executive Officer “We’re doing very well in CRM On Demand…The market is becoming more sophisticated as enterprises start to deploy and scale and they’re demanding enterprise integration, scalability, and security.” Charles Phillips, President Source: Oracle Earnings Conference Call – Fiscal Q2 ‘09, Dec. 18, 2008 Copyright ©2009, Oracle. All rights reserved.
  • 4. Continuous CRM Innovation Last 12 Months of SaaS CRM Innovation Copyright ©2009, Oracle. All rights reserved.
  • 5. Only Oracle Delivers… A Wide Range of Deployment Options Niche On Demand On Demand On Demand On Demand Siebel CRM Service Multi-Tenant Single Tenant @ Customer On Premise Enterprise Editions Edition vs.  One way to  Oracle  Oracle  Deploy at Deploy at deploy technology technology your site your site  No control  Oracle  Oracle  Oracle On Demand  No migration managed managed managed integration  Shared  Private Integrated On Demand & On Premise Address HQ and Satellite Needs Extend on-premise deployments Deliver departmentally and company wide Copyright ©2009, Oracle. All rights reserved.
  • 6. Oracle vs. sf.com Pricing Comparison CRMOD Single Tenant Standard Edition with AIA Integration vs. Salesforce.com Unlimited Edition ~$420 per user/month Application Integration Custom Objects Multi-Vendor Solution ~$160 per user/month Disaster Recovery Single Vendor Solution Enterprise Grade Application CTE Integration Unlimited Custom Objects Business Intelligence Enterprise Grade Disaster Recovery Enterprise Grade CTE NO Single Tenancy Enterprise Grade Business Intelligence Enterprise Grade Single Tenancy Core CRM Enterprise Grade Core CRM Copyright ©2009, Oracle. All rights reserved.
  • 7. Completeness with CRM On Demand CRM On Demand Salesforce.com SAP (CRM OD) Industry Solutions Yes 3rd Party ? Integrated Products Yes 3rd Party ? Business Intelligence Yes 3rd Party ? Voice On Demand Yes 3rd Party ? Social CRM Yes No ? Enterprise Grade DR Yes No ? Enterprise Grade SaaS Yes No ? Copyright ©2009, Oracle. All rights reserved.
  • 8. CRM On Demand Strategic Partnerships Deepest Integrations Copyright ©2009, Oracle. All rights reserved.
  • 9. Loomis Dramatically Improves Customer Responsiveness with Oracle Applications COMPANY OVERVIEW CUSTOMER PERSPECTIVE • Provider of a wide range of integrated solutions for “With Oracle AIA , we were able to reduce cash handling for banks, retailers and other customer response time from 2 days to commercial enterprises. ten seconds with our centralized call • Industry: Financial Services center. ” • Employees: 7,000 − Wayne Sadin, CIO • Revenue: $1.24 billion CHALLENGES / OPPORTUNITIES • Support change in traditional business model RESULTS • Collect and disseminate information quickly and • Improved access to and quality of securely to demanding customers customer data by replacing • Reduce customer response times Salesforce.com in 5-1/2 weeks • Provide sales reps with visibility into service • Improved efficiency and visibility by information and vice versa integrating Oracle CRM On Demand and Oracle EBS SOLUTION • Able to look across the footprint in real • Oracle CRM On Demand time to evaluate progress against contracted objectives • Oracle Call Center On Demand • Oracle E-Business Suite • Oracle CRM On Demand Process Integration Pack for Oracle E-Business Suite Copyright ©2009, Oracle. All rights reserved.
  • 10. Rackable Systems Achieves 330% ROI from Oracle’s Application Integration Architecture COMPANY OVERVIEW CUSTOMER PERSPECTIVE • Leading provider of server and storage products for “With AIA, we have a single vendor large-scale data center deployments. solution to connect Oracle CRM and • Industry: High Technology Oracle EBS. This allows for improved user • Employees: Approximately 325 adoption, better pipeline visibility, one • Revenue: Approximately $250 million view into customers and orders, and reduced IT costs. ” CHALLENGES / OPPORTUNITIES − Dominic Martinelli, CIO • New business process required for Lead-to-Quote and Build/Design to Order model RESULTS • Low user adoption of previous CRM system • Fully integrated front-to-back office in • Sales lacked visibility to back-end data 10 months • Small IT staff, limited budget, aggressive timeline • Better data quality, one view of customers & orders SOLUTION • Improved forecast accuracy and sales • Oracle CRM On Demand productivity • Oracle E-Business Suite • Achieved 330 percent ROI with payback • Oracle CRM On Demand Process Integration Pack in only 5.3 months for Oracle E-Business Suite *NEC Corporation figures Copyright ©2009, Oracle. All rights reserved.
  • 11. Leader In Key Markets • Database • CRM • Data Warehousing • Human Capital Mgmt • Database on Linux • Retail • Embedded Database • Communications • Middleware • Financial Services • Enterprise Portal • Banking • Application Server • Public Sector • Enterprise Perf. Mgmt. • Professional Services Copyright ©2009, Oracle. All rights reserved.