Crossbo Wcap 11 09
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Crossbow Group is a full-service marketing firm that excels at developing integrated marketing campaigns to achieve client objectives and ROI. They have over 25 years of experience working with over 500 clients across many industries. Crossbow Group's process involves thorough research, strategy development, creative execution, and analysis to ensure campaign success. Their award-winning teams and measurable results have led to long-term client relationships.
Crossbo Wcap 11 09
- 1. Capabilities Presentation November, 2009
- 2. Outline Introduction About Crossbow Group Integrated campaigns and case studies
- 3. Crossbow Group We excel at developing creative marketing solutions that overcome the complex challenges associated with acquiring, retaining and managing customers. With a solid grounding in the disciplines of conventional and interactive brand marketing and direct response, Crossbow Group ensures that all communications work together as an integrated whole to achieve an ROI that meets or exceeds your expectations . Ours is a direct approach that works .
- 4. Crossbow Group Founded by Proctor & Gamble Brand Manager Offfices on both coasts 25 years old in 2009 Over 500 client engagements Award-winning creative team and strategists
- 5. Capabilities Summary A full service, fully integrated marketing services firm
- 6. Clients
- 7. Crossbow Group process Establish clear objectives Research, discover, define Develop a roadmap (i.e. “ strategy ” ) Determine budget and timeline Assign the best team for the mission Develop detailed project and creative briefs Execute (once client approves plan), test Deliver weekly status/benchmark reports Course-correct (when necessary) Evaluate results and recommend next steps
- 8. Why Crossbow Group Measurable, accountable, ROI-driven Big agency and big client experience … … without big agency bureaucracy and cost Clio, One Show and Caples-award winning creative teams Superior service from experienced agency and client-side marketers
- 9. Case Study: Bocada We re-built the Bocada brand and lead generation infrastucture in less than 8 weeks. Lead generation programs fueled a 55% increase in qualified leads.
- 10. Case Study: Intuit Our crossbrand, multichannel campaign for the QuickBooks brands exceeded projections by 2.5X .
- 11. Case Study: Spotfire “ Crossbow Group built a high-impact, fully integrated lead generation and client communication program for us in just a few weeks. Even during an intense ramp-up period they were responsive, proactive and professional .” -David Bailey Director of Marketing, Spotfire
- 12. Case Study: GeoTrust “ Crossbow created the corporate look and feel, all our collateral and a web site that is more functional for our customers and gave us a more professional image. Working with Crossbow has been a great experience -they have fresh, creative ideas, work within budget and deliver on time.” -Kae Kronthaler-Williams VP of Marketing, GeoTrust
- 13. Case Study: Intuit We were agency of record for this division of Intuit, having reduced their cost per sale over 55% . The hallmark of our successful campaign: integration of media channels.
- 14. Case Study: Numara Software We developed a multi-platform campaign in approximately one month from kick-off.
- 15. Case Study: Trend Micro Trial downloads from enterprise prospects increased by almost 500% (see results for SMB campaigns on slide 18)
- 16. Case Study: The First Years “ Crossbow Group helped TFY cost-effectively build one-to-one relationships with more than 10% of our target market in just six months. They delivered big marketing company thinking and results at a fraction of the cost.” -Rick Schaub Executive Vice President, The First Years
- 17. Work: Yahoo Crossbow introduced a new suite of collateral for Yahoo’s SMB sales team.
- 18. Case Study: Weekly Reader Renewals increased 35% and subscriptions met plan for the first time in four years after we started working with Weekly Reader.
- 19. Case Study: Trend Micro Trial downloads from targeted SMBs increased by over 250%
- 20. Work: CIGNA HealthCare We developed an integrated (offline + online) campaign to introduce CIGNA’s new myCIGNA CRM
- 21. Work: MetLife We developed an integrated (offline + online) communications system for MetLife’s Mature Market Institute
- 22. Case Study: Master Card The # of MetroCard “chargers” increased by 24% in the quarter the campaign ran
- 23. Case Study: Scholastic “ Crossbow is a terrific resource for fresh, exciting innovative creative . They are completely up on all the latest marketing strategies, and we rely on them to recommend smart test ideas.” Amy Rosenstein Associate Creative Director, Scholastic
- 24. Case Study: NewRiver Lead flow exceeded projections by over 150%
- 25. Case Study: QuickBooks Payroll Payroll subscriptions recently passed 1,000,000
- 29. Other media: TV and radio Click on either box to run ad.
- 30. Other specialty: CRM We’ve developed the strategy, infrastructure (for both B2C and B2B firms) and entire marketing communications program for many firms.
- 31. Other specialty: SEO and PPC
- 32. Other specialties Web development and user interface design Analytics and dashboards Database hosting, design, development and optimization Event marketing