Cross-Platform Planning

The document discusses trends in social media, data, technology and mobile and their impact on marketing and consumers. Some key points: 1) Consumers are more connected, informed and opinionated through social media like Facebook and have high expectations of brands' social presence. Data is becoming increasingly valuable for understanding customers. 2) Mobile technology is transforming consumer behavior, with most activities now done on smartphones, especially shopping, banking and entertainment. Many consumers change purchases based on mobile searches. 3) Marketers need data scientists and mobile-first strategies to engage customers effectively across channels and devices. Data-driven audience targeting and mobile apps are highlighted as important areas for brands.