Messaging & Creative Engagement
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The document discusses trends in consumer engagement and digital technology. It notes that 9 out of 10 Australians now go online, with over half having broadband access. The next billions of users coming online will be mobile users. Social networks like Facebook are increasingly important ways that people engage with friends, family and content. Advertisers are exploring new forms of interactive and mobile advertising known as "advertainment" to engage consumers in this digital world. The document provides examples and case studies of companies that have successfully engaged consumers through social and mobile strategies.
Messaging & Creative Engagement
- 1. Tuesday, 1 November 2011
- 2. consumer engagement - the new operating model Tuesday, 1 November 2011
- 3. digital nation Tuesday, 1 November 2011
- 4. 9 out of 10 Australians go online (54% have broadband) 83% offline Tuesday, 1 November 2011
- 5. the next 2 billion online will be mobile Global Australia 23% 35% Tuesday, 1 November 2011
- 6. 90% 52% 48% 10% 2008 2011 Tuesday, 1 November 2011
- 7. 42.9% 37.2% 2010 2011 Tuesday, 1 November 2011
- 8. 2011 Tuesday, 1 November 2011
- 9. 2012 Tuesday, 1 November 2011
- 10. 2013 Tuesday, 1 November 2011
- 11. 2014 Tuesday, 1 November 2011
- 12. 6.4x 5.3x Tuesday, 1 November 2011
- 13. 3,000,000,000 views a day Tuesday, 1 November 2011
- 14. 100,000,000,000 hits a day Tuesday, 1 November 2011
- 15. partners friends family kittens waking up colleagues angry birds celebrities nigerian prince strangers brands Tuesday, 1 November 2011
- 16. 18% of users check Facebook while their head is still on the pillow in the morning Consumer Lab Study 2011 - Ericsson US Tuesday, 1 November 2011
- 17. 130 relationships Dunbar's law =150 Tuesday, 1 November 2011
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- 20. adverti sing entertainment > Tuesday, 1 November 2011
- 21. adverti sing entertainment > Tuesday, 1 November 2011
- 22. ertainm ent ent advertising > Tuesday, 1 November 2011
- 23. advertainment Tuesday, 1 November 2011
- 24. advergaming Tuesday, 1 November 2011
- 25. Call of Duty: Black Ops November 2010 First 24 hours = $364M $1B in 42 days Tuesday, 1 November 2011
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- 41. case studies Tuesday, 1 November 2011
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- 47. TXT Tuesday, 1 November 2011
- 48. Be engaging Tuesday, 1 November 2011
- 49. Be social Tuesday, 1 November 2011
- 50. Be mobile Tuesday, 1 November 2011
- 51. Thank You Tuesday, 1 November 2011