Endsleigh Insurance eCommerce case study
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Salmon implemented a new intelligent eCommerce website for Endsleigh Insurance to provide customers an exceptional online experience for purchasing insurance products. The solution uses a unique "recognition system" to intelligently display relevant content to customers. It allows Endsleigh to target offers and helps customers find applicable products and discounts. The new site provides personalized recommendations, streamlined navigation, and tools for Endsleigh to easily manage content.
Endsleigh Insurance eCommerce case study
- 1. Case Study Salmon implement new intelligent eCommerce website for Endsleigh Insurance Salmon implemented a new intelligent eCommerce website for Endsleigh Insurance Services Ltd, ensuring its customers benefit from a truly exceptional online experience that includes the ability to purchase insurance & financial products and services directly. Challenge Endsleigh prides itself on understanding customers and their needs. The solution needed to be designed to allow Endsleigh to display relevant and targeted propositions, and additionally allow underwriters to develop competitive propositions and offers. “Salmon demonstrated Solution a high level of technical The new website’s design and experience based architecture is centered wholly on customer needs. The innovative solution leverages a unique expertise and a comprehensive “recognition system” conceived by Endsleigh and developed, implemented understanding of the insurance and integrated by Salmon, which intelligently determines which content to market and their passion and display to any given customer segment. Salmon have developed Endsleigh’s new eCommerce platform leveraging Microsoft Office SharePoint Server skills have helped us meet our and Microsoft Web Content Management. vision to make endsleigh.co.uk an eCommerce website Benefits Endsleigh’s diverse customer content including documents, web pages, which can exceed customer video, photos and reviews are now managed via a central repository. expectation and help us lead This ensures better knowledge sharing, improved customer communications the market when it comes to and increased process efficiency. For returning visitors, the solution automatically checks what knowledge Endsleigh already holds. Importantly purchasing insurance online.” this ensures visitors are not only given access to the detail of their cover and claims advice, but also visibility of complementary products Ian Passmore, and offers or discounts applicable. Other benefits include; Managing Director, Endsleigh Streamlined and simplified navigation. Capability to implement affinity partner strategy in areas such as co-branded landing pages and white labeled services. Access to business tools that allow Endsleigh staff to manage and update the entire online solution themselves, whilst following approval cycles to meet FSA regulation. Personalisation that allows Endsleigh to promote tailored products and advice designed to suit each individual and complementary products, offers or discounts. Unique Approach • Unique Solutions
- 2. About Salmon Salmon is a highly innovative global systems integrator whose commitment to on-time, on-budget projects is increasingly embraced by the leading names in retail, insurance and financial services markets. Since 1989, leading brands have been turning to Salmon for its ability to build, integrate and support business-led systems that add measurable competitive value to their day-to-day operations – and to their bottom line. Salmon quickly understand business needs, creates realistic development schedules, and efficiently delivers solutions to plan; based around an ethos that marries a depth and breadth of development skills, with a management process that removes virtually all risk from successful project roll-outs. Customers include Argos, Boots, Bristol & West, Halfords, Novae, Swiss Re and W.R. Berkley. Salmon is headquartered in Watford, Hertfordshire and has offices in the US, China and Australia. For more details about Salmon visit www.salmon.com. Salmon Limited 64 Clarendon Road Watford Herts WD17 1DA Tel: +44 (0)1923 320000 Fax: +44 (0)1923 320023 Email: info@salmon.com www.salmon.com Unique Approach • Unique Solutions *All rights reserved. All company and product names, brands and symbols mentioned herein are brand names and/or registered trademarks of their respective owners.