sleepys eCommece case study
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Sleepy's, a mattress retailer with over 700 stores, replaced their non-transactional website with Salmon's Application Framework for eCommerce (SAFETM) to build a new online store. SAFETM met most of Sleepy's requirements out of the box, allowing them to focus on customizing functionality to differentiate their business. The new site allows customers to search for mattresses, schedule store appointments and deliveries, compare mattress features, and chat with representatives. The site is integrated with Sleepy's backend systems and has exceeded sales forecasts in the first two weeks.
sleepys eCommece case study
- 1. Case Study eCommerce specialists, Salmon LLC, make Sleepy’s online dreams a reality with new transactional website SAFE™ meets the majority of Sleepy’s eCommerce requirements out of the box, allowing them to focus investment on developing specialized functionality that really differentiate their business. Sleepy’s “The Mattress Professionals”, with over 700 stores in 11 states in the Northeast USA replaced their non transactional website with Salmon’s Application Framework for eCommerce (SAFE™), a fully developed, tested and pre-configured eCommerce solution which extends IBM’s WebSphere Commerce product. “Salmon did an excellent job Challenge in understanding our business, Sleepy’s needed a sophisticated website in very short timescales. With its functionally rich capability, SAFE™ met the majority of Sleepy’s requirements delivering a solution that immediately, allowing them to focus investment on developing custom matched our specific functionality that would really differentiate their business, would allow requirements and delivering them to sell more online and provide a great customer experience; in turn making them more profitable. a sophisticated new website in a very short time. We have Solution had great response from SAFE™ met the majority of Sleepy’s requirements out of the box, allowing them to focus investment on developing specialized functionality that customers who like the option would really differentiate their business. Customers are now able to search of buying online when it for “the perfect mattress” using a simple 3 question quiz, schedule an suits them.” appointment at a Sleepy’s store and schedule a delivery timeslot that suits them. It’s “sleep centre” section offers advice and the site also has Chris Cucuzza, a section where customers can compare mattress material, as well as VP of Technology, Sleepy’s use Instant Messaging for advise. Searching for products has also been simplified with the use of “faceted navigation”. The website is integrated with their backend Oracle ERP system and Sleepy’s eBusiness team are able to maintain their own content and update the site whenever pricing, promotions, or other details change. Benefits Sleepy’s now have an enterprise scalable solution that will cater to all of their eCommerce needs. Chris Cucuzza, VP of Technology said. “We are already beating forecasted sales and doing better than projected online, we took significant sales through the website in the first 2 weeks and we have no doubt that our eCommerce initiative will contribute to a significant portion of our future revenue growth.” Unique Approach • Unique Solutions
- 2. About Salmon Salmon is a highly innovative global systems integrator whose commitment to on-time, on-budget projects is increasingly embraced by the leading names in retail, insurance and financial services markets. Since 1989, leading brands have been turning to Salmon for its ability to build, integrate and support business-led systems that add measurable competitive value to their day-to-day operations – and to their bottom line. Salmon quickly understand business needs, creates realistic development schedules, and efficiently delivers solutions to plan; based around an ethos that marries a depth and breadth of development skills, with a management process that removes virtually all risk from successful project roll-outs. Customers include Argos, Boots, Bristol & West, Halfords, Novae, Swiss Re and W.R. Berkley. Salmon is headquartered in Watford, Hertfordshire and has offices in the US, China and Australia. For more details about Salmon visit www.salmon.com. Salmon Limited 64 Clarendon Road Watford Herts WD17 1DA Tel: +44 (0)1923 320000 Fax: +44 (0)1923 320023 Email: info@salmon.com www.salmon.com Unique Approach • Unique Solutions *All rights reserved. All company and product names, brands and symbols mentioned herein are brand names and/or registered trademarks of their respective owners.